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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Advertisers’ Dilemma In Online Video — Reach Or Frequency?

Advertisers’ Dilemma In Online Video — Reach Or Frequency? | screen seriality | Scoop.it
Digital advertising is far too big for marketers to ignore. But whether or not the web can have the widespread reach of TV is still a matter for debate.
Mattia Nicoletti's insight:

"As Mr. Beard puts it, TV has wider reach – networks can expose more people to an ad campaign. But because younger people tend to watch less TV, the web offers advertisers the opportunity to reach that audience with more frequency, he said.

Ad buyers say that TV viewership has also fragmented out to more places like web and mobile, though TV remains a necessary component for many advertisers."

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Retail Brands With Twitter Accounts Appear Less Trustworthy [REPORT]

Retail Brands With Twitter Accounts Appear Less Trustworthy [REPORT] | screen seriality | Scoop.it
Despite social media being hailed as a new way for brands to appear more transparent and honest, something’s not working: according to the latest study from YouGov, consumers actually trust retail brands that have Twitter accounts less than their...
Mattia Nicoletti's insight:

May this a barrier to social network monetization? New generations seem they want to keep their social activities separated froppppppm shopping online.

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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | screen seriality | Scoop.it
Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.
Mattia Nicoletti's insight:

How new Facebook social ads could work for social tv? 

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The rise, implications & benefits of the second screen

The rise, implications & benefits of the second screen | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"n summary, by adopting a second-screen approach, our readers and advertisers will benefit from increased simplicity, increased choice, better engagement, higher user numbers, and increased insights from our user data — all key in delivering consumer satisfaction, good advertiser targeting. and sustained brand credibility."

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Second Screen monetization with clear examples.

Second Screen monetization with clear examples. | screen seriality | Scoop.it

At the end of the day, while we are all trying to create a more engaging experience for the consumer to capitalize on this new behavior that has been created by the ubiquity of smart phone and tablet presence with consumers, we are all employed to generate revenue (and profit)

 

Here's a brief primer on where revenue generation is heading in 2nd Screen.


Via Nicholas Barr, Nicolas Moulard - Actuonda
Mattia Nicoletti's insight:

A very good article with examples of second screen monetization.

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AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire

AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire | screen seriality | Scoop.it
AdTheorent, Inc., the largest 2nd generation mobile ad network, and Civolution, the leading provider of technology and solutions for identifying,
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FreeWheel Q3 Report: Video Ads in TV Everywhere Content Triple ...

FreeWheel Q3 Report: Video Ads in TV Everywhere Content Triple ... | screen seriality | Scoop.it
New Q3 '13 data from FreeWheel, which was unveiled today at VideoSchmooze, indicates TV Everywhere usage has grown rapidly over the past year. According to the company's Q3 '13 Video Monetization Report, 14.2% of ...
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Who Will Own the Billion Dollar Second Screen? | ClickZ

Who Will Own the Billion Dollar Second Screen? | ClickZ | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"The second-screen market is enormous. It represents the best opportunity for content producers to both extend the show's reach as well as diversify its revenue stream. Consider a baseball game. Right now, producers need to wait until an inning is over (or some other natural break in the game, like a pitching change) to show an ad. With second-screen tools, they can pop up ads to people they know are watching in a way that is not intrusive or doesn't disrupt the flow of the game. You can even imagine this approach for premium content, like cable TV shows."

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Second screen: the story so far is one of unfulfilled potential

Second screen: the story so far is one of unfulfilled potential | screen seriality | Scoop.it
Tony Duarte explains why the second-screen revolution hasn't yet been monetised, and what happens next
Mattia Nicoletti's insight:

What we have to think it's that second screen has a meaning only if it's integrated with the first screen (even when there will be no more first and second screen). Content strategy on both screen can make the difference.

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