screen seriality
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screen seriality
Screen seriality focus on US tv industry and its insights
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Mobile Draws Stronger Neurological Responses Than TV (Study)

Mobile Draws Stronger Neurological Responses Than TV (Study) | screen seriality | Scoop.it
Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads.
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Mobile Video: A Primetime Opportunity for Advertisers

Mobile Video: A Primetime Opportunity for Advertisers | screen seriality | Scoop.it
ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels [...]
Mattia Nicoletti's insight:

" Research by Boff & Lincoln shows that visual acuity decreases as viewing distance increases – so for close viewing distances a user’s awareness and judgment is at its maximum. While science has just begun to broach the subject of visual acuity and its correlation with mental cognition, it can be inferred that better acuity will equal clearer cognitive consumption of media. This of course makes a great scientific case for mobile video advertising and for those who say (screen) size matters."


With broadband and retina resolution, mobile video experience can be even more compelling than the one at home. Is the physical perception of the screen size that make us believe that is not so.

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Cable operators must embrace mobile, says Liberty Global » Digital TV Europe

Cable operators must embrace mobile, says Liberty Global » Digital TV Europe | screen seriality | Scoop.it
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CHART OF THE DAY: The Number Of Smartphones In Use Is About To Pass The Number Of PCs

CHART OF THE DAY: The Number Of Smartphones In Use Is About To Pass The Number Of PCs | screen seriality | Scoop.it
The technology analyst Benedict Evans recently...
Mattia Nicoletti's insight:

screens are getting smaller (even if the resolution is increasing) and portable. And now we can have a cinema in the pocket.

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Johan Sundström's curator insight, December 12, 2013 9:21 AM
Carry media with you, audio, video graphics, stats, text.
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Sluggish TV development in danger of limiting sets' usefulness | Rapid TV News

Sluggish TV development in danger of limiting sets' usefulness | Rapid TV News | screen seriality | Scoop.it
As connected devices proliferate and second screens are the norm in an increasing number of households, TV set technology development is in danger of being left behind, research from NPD is proposing.
Mattia Nicoletti's insight:

Are Tv sets in danger?

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YouTube adds live streaming for iOS app, VHS effect | Rapid TV News

YouTube adds live streaming for iOS app, VHS effect | Rapid TV News | screen seriality | Scoop.it
Google has updated its YouTube iOS app to version 1.3, which adds support for live streaming, while adding a 'VHS' effect for certain videos.
Mattia Nicoletti's insight:

Live streaming and vintage effect on mobile for YouTube confirm once more how tablets and smartphones (for now just iOS) are the screens of the future.

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NAB’s Smith: Broadcasters should embrace mobile | Advanced Television

Mattia Nicoletti's insight:

“Even in a world of tablets, smartphones and digital dashboards, broadcast radio and television are as relevant today as ever,” he asserted. “And some might say more relevant. As Americans become dependent on new technologies, radio and television continue to thrive and prove time and again their dependability when all else fails.” He warned that the industry must keep its eyes focused on the new doors that were opening before it. “The danger for any business that becomes complacent is its being left behind.”


My point is that with so many content owners and tv players is the advertising model to be changed. when there were just 6 broadcasters the audience was not so fragmented. Today with billion of channels (let's guess that in 2 years we will also have a lot of YouTube channels) advertising investors must believe (really believe) that communicating to few very very targeted viewers is better than to have a big viewership where just some people are the right for thr planned ads. This is about strategy and money.

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Adobe Digital Marketing Blog | If Content is King, Video is Heir to the Throne

Adobe Digital Marketing Blog | If Content is King, Video is Heir to the Throne | screen seriality | Scoop.it
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BBC survey finds tablet owners take more TV news | Rapid TV News

BBC survey finds tablet owners take more TV news | Rapid TV News | screen seriality | Scoop.it
Contrary to popular misconception, owners of tablets are actually big consumers of TV content rather than using their iPads or Androids to do something else, a BBC World News and BBC.com survey has found.
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Tablets Are Eating Into Smartphones’ Share Of Mobile Content Usage, While Android Remains In Lead Overall, Finds Jumptap | TechCrunch

Tablets Are Eating Into Smartphones’ Share Of Mobile Content Usage, While Android Remains In Lead Overall, Finds Jumptap | TechCrunch | screen seriality | Scoop.it
Tablets are continuing their rise as the preferred screen for consuming mobile data, according to the latest figures from mobile advertising network Jumptap.
Mattia Nicoletti's insight:

Mobile is king but now we will watch the war of sizes.

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59% of mobile web users now as comfortable with mobile advertising as they are with TV or online advertising

59% of mobile web users now as comfortable with mobile advertising as they are with TV or online advertising | screen seriality | Scoop.it
InMobi has launched the results of its Mobile Media Consumption Report today, which has found that 75 per cent of respondents have been...
Mattia Nicoletti's insight:

Smartphones are with us 24/7 and they our interface for a lot of things. We talk, we surf, we shoot, we chat, we listen, we buy, we read and we also watch ads...

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In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough? - Bloomberg

In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough? - Bloomberg | screen seriality | Scoop.it
After Millennial Media reported this week a 71 percent surge in 2012 sales, the company's CEO started calling top investors -- to address their concerns.
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Infographie "Mobile et Coupe du monde"

Smartphone-sporting football/soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 expe…
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Smartphones are 'personal', not 'mobile' devices

Smartphones are 'personal', not 'mobile' devices | screen seriality | Scoop.it
When it comes to marketing “conventional wisdom is often times wrong”, as is the case when it comes to mobile advertising according to AOL’s Christian Kugel.
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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC] | screen seriality | Scoop.it
Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?
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What’s In, What’s Out For Mobile in 2014 - Digiday

Agency execs talk about what's trending and what's tired in the world of mobile advertising for 2014.
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A snapshot on 2014 mobile trends

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“Place-shifted” TV consumption on the rise | Advanced Television

Mattia Nicoletti's insight:

"72 per cent of respondents say they use mobile devices to watch video at least weekly, and 42 per cent of them do so outside the home. 75 per cent of people multi-task by using mobile devices while watching TV."

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Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV | screen seriality | Scoop.it
Advertising - As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
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We like big screens but we are in love with small screens - Screendome

We like big screens but we are in love with small screens - Screendome | screen seriality | Scoop.it
Mattia Nicoletti's insight:

The small screen is the new big screen.

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Digital ad buyers seek out mobile as well as online video | Rapid TV News

Digital ad buyers seek out mobile as well as online video | Rapid TV News | screen seriality | Scoop.it
New research by Adap.tv has revealed that mobile video ad buying is now viewed by most buyers as equally if not more complementary to TV than display advertising.
Mattia Nicoletti's insight:

Are really ad buyers moving more budget to online video?

This would be one of the key factor for the future of television.

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Social Media and Multitasking Go Hand in Hand - eMarketer

Social Media and Multitasking Go Hand in Hand - eMarketer | screen seriality | Scoop.it
The phenomenon of second screeners in the US turning to social media while watching TV has been known for some time now.
Mattia Nicoletti's insight:

Mobile is king. We are buying big screens but we are in love with small ones.

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Consumers increasingly screen-agnostic for mobile advertising | Rapid TV News

Consumers increasingly screen-agnostic for mobile advertising | Rapid TV News | screen seriality | Scoop.it
Consumer media consumption on mobile devices is mostly influenced by environment and context, not just screen size, according to a UK-focused study by digital video brand advertising solutions provider YuMe.
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The New Multi-Screen World: A Primer On The Changing Landscape - MLive Media Group

The New Multi-Screen World: A Primer On The Changing Landscape - MLive Media Group | screen seriality | Scoop.it
MLive Media Group
Mattia Nicoletti's insight:

Mobile is changing our lives as said by this article.

As ironically (and also seriuosly) I wrote 2 weeks ago in this article (sorry it is in italian but with google translate is not so hard to understand) http://blog.leiweb.it/moob/2013/02/12/lo-smartphone-loggetto-che-ci-sta-cambiando-la-vita/ smartphones and mobile are so much into our lives that now we do so many things through these tech interfaces that we can't imagine.

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MWC INFOGRAPHIC: 3 points about mobile advertising you should know | Smart AdServer's Blog

MWC INFOGRAPHIC: 3 points about mobile advertising you should know | Smart AdServer's Blog | screen seriality | Scoop.it
Mobile traffic is to exceed desktop traffic in key channels. Which ad units drive the best performances? Mobile Web or Apps, how do users access mobile content ?
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