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Screen seriality focus on US tv industry and its insights
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Food, Babies, Sex: What Marketers Should Know About Human Emotion And What Drives An Ad's Success

Food, Babies, Sex: What Marketers Should Know About Human Emotion And What Drives An Ad's Success | screen seriality | Scoop.it
Douglas Van Praet breaks down the hardwired human drives behind emotions and decision-making, using successful ads to illustrate.
Mattia Nicoletti's insight:

An amazing article about advertising through the eyes of a neuro scientist. A must read for everybody working in the communication industry.

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Netflix wants at least five new shows a year: 'The goal is to become HBO faster than HBO can become us'

Netflix wants at least five new shows a year: 'The goal is to become HBO faster than HBO can become us' | screen seriality | Scoop.it
We're just days away from the debut of the Netflix original series House of Cards — the first of many original productions debuting on the service this year — and it's becoming clear the...

Via ACTV8.ME
Mattia Nicoletti's insight:

House of Cards for Netflix has been as Mad Men for AMC, an incredible return on publicity better than any other advertising campaign. 

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ACTV8.ME's curator insight, February 7, 2013 6:02 PM

Netflix takes on HBO. Let the games begin!

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Social is coming of age in the marketing mix – a TV perspective

Social is coming of age in the marketing mix – a TV perspective | screen seriality | Scoop.it
In the latest round of stats from the US, 19% of Americans who have a TV have begun watching a TV show after reading about it on a social network.

 

My opinion:

Social tv strategy is a 365/24/7 job. You don't build conversations in a while and the opportunity of social tv is to engage viewers when tv shows are not on air.

Mattia Nicoletti (www.screendome.com)

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Luca Brigada's curator insight, March 16, 2013 5:20 PM

"[...] How we measure social success is also changing. It’s no longer sufficient to just measure the volume of interaction – number of Facebook fans, Twitter followers or YouTube watchers – it’s their level of engagement that counts. These days, I’m much more interested in, for example, the percentage of people who are talking about my show and number of tweets. [....]"

 

"[...]True Blood boasts more than 10 million Facebook fans, but only 191,000 – that’s only 1.8% – are talking about them (I didn’t say engagement was easy!). Compare this to Game of Thrones, which has only 2.9 million fans but approximately 158,000 of this number are talking about them. That’s an engagement rate of 5.5% [...]"

 

 

"[...] Game of Thrones and Hunger Games are both big examples with mega budgets to match. For social to have impact at this scale you have to invest in the pre-engagement as part of the show’s overall marketing investment. [...]"

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For marketers, this Olympics is a social media event

For marketers, this Olympics is a social media event | screen seriality | Scoop.it
Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media.
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Types of contents by time and devices

Types of contents by time and devices | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Great map for delivering the right content at the right time. As nothing to do with social tv and second screen but I think can be very useful for everyone working in social media marketing

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Rescooped by Mattia Nicoletti from Film Futures
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100 social media blog posts from 2012 that you simply have to bookmark

100 social media blog posts from 2012 that you simply have to bookmark | screen seriality | Scoop.it
Social media blogs are updated with thousands of posts on a weekly basis, but we wanted to sift through a list and create the 100 best ones from 2012 (A lot of great blog posts!

Via Susan Bainbridge, Zan Chandler
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When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project | screen seriality | Scoop.it

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."


Via The Digital Rocking Chair
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July 2012 IAB report (pdf) on mobile for consumers

70 very interesting slides (pdf) on mobile market. How tablets and smartphones are changing our behavior.

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