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screen seriality
Screen seriality focus on US tv industry and its insights
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Samsung acquires second-screen startup MOVL

Samsung acquires second-screen startup MOVL | screen seriality | Scoop.it
Samsung has picked up MOVL, a startup known for smart TV games and its TV app development platform.
Mattia Nicoletti's insight:

Do we ever have a second screen standard?

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TVTechnology: Connected or Companion TV: Which Is Better for Broadcasters?

TVTechnology: Connected or Companion TV: Which Is Better for Broadcasters? | screen seriality | Scoop.it
TVTechnology “We’re not going to make a bet on a single platform or app,” says Brian Handly, CEO of StepLeader Inc., a work-inducing but realistic stance for a company focused on creating on-demand TV and second-screen apps for TV stations and...
Mattia Nicoletti's insight:

 

“In 2013 and 2014, the connected living room experience will gain in overall share of consumption,” Lepe predicts.

That forecast validates Handly’s decision not to “bet on a single platform or app.” It appears that there will be room—and a demand— for everything.

And that leads to the ultimate challenge: Can broadcasters figure out the monetization formula for “everything” and “everywhere?”

 

Is there any chance to get to standards? 

In technology standard wins. Now the companion apps market is so fragmented that it is impossible to predict the future.

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Social TV apps struggle for tweets

Social TV apps struggle for tweets | screen seriality | Scoop.it
When it comes to Twitter engagement on second screen companion apps, the TV networks are way behind user habits. Zeebox, Jump-In and Fango are generating only a fraction of a fraction of tweets about TV.
Mattia Nicoletti's insight:

That's why, in my opinion, some networks are signing advertising revenues agreement directly with Twitter.

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Myriad Social TV brings social networking to your cable box (hands-on video)

Myriad Social TV brings social networking to your cable box (hands-on video) | screen seriality | Scoop.it

The marriage of social networking and television is nothing new, but Myriad recently launched Social TV, a white label solution which allows TV service providers to roll out their own custom social networking platform on your cable box.

Mattia Nicoletti's insight:

In the article a video provides interesting social tv opportunities offered by Myriad technology.

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Fulfillment for TV Addicts | viaccess•orca

Fulfillment for TV Addicts | viaccess•orca | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Is a second screen app like deep the viewers need to be fulfilled? I am not sure but it's surely a good companion magazine. This could be a new way to think tv magazine (and maybe newspapers could be related to tv news).

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The 'Second Screen': Is This App Really Necessary?

The 'Second Screen': Is This App Really Necessary? | screen seriality | Scoop.it
Because I write about movies and television professionally, I’ll admit there are some aspects of the whole Internet experience that are probably
Mattia Nicoletti's insight:

"Right now, however, the majority of the second-screen apps aren’t solving a problem, or even providing a new kind of entertainment that didn’t exist before. Instead, they’re mainly just taking what Twitter and Wikipedia already do just fine and slapping their own logo on it."


The question is "Does really the viewer manage so many social tv apps doing quite the same thing?"

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Social TV: 6 Apps That Will Transform Television in 2013

Social TV: 6 Apps That Will Transform Television in 2013 | screen seriality | Scoop.it
Nielsen, Twitter and plenty of startups are going to transform television this year.
Mattia Nicoletti's insight:

I consider Zeebox and Shazam the most interesting ones and I am very doubtful about Viggle (1.8 million users are not much compared to Facebook and Twitter numbers that are evolving their social tv strategy) 

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Simultaneous Second Screen Experience Needs to be Open and Standardized

Simultaneous Second Screen Experience Needs to be Open and Standardized | screen seriality | Scoop.it
A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to
Mattia Nicoletti's insight:

Why we need a standard for Second Screen experience. Fragmentation will just delay advertising incomes.

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End of Channel Surfing?

End of Channel Surfing? | screen seriality | Scoop.it

Social-networking sites like Facebook and Twitter have given television viewers a virtual water cooler to chitchat about their favorite shows. Now some companies are trying to extend that digital outlet a step further by reinventing the way people find TV programs.

 

App developers are updating the traditional channel guide to show viewers programs that are uniquely relevant to them based on their social circles.

 

Instead of channel-surfing or scrolling through a long list of shows, viewers can use these mobile apps to display shows that they or their friends like based on their preferences. Some of the apps integrate with Facebook's social network to identify and recommend TV shows and sports teams liked on the social network.

 

"We can help people discover what to watch in a fundamentally new way," Alex Iskold, chief executive of Adaptive Blue Inc., a New York-based maker of social TV app GetGlue. "When you sit down on the couch, you're wondering, 'What do I watch?' These kinds of guides are going to become pretty ubiquitous."

 

The apps extend the "social TV" movement that began a few years ago when developers started building apps that let people "check in," or tell their friends what shows they were watching in real-time. The idea was to replicate the success of start-ups like Foursquare Labs Inc., whose mobile app lets people virtually check in to a location and broadcast that information to their friends.

 

These app developers found, however, that the "check-in" never created enough critical mass to create a viable social TV community on its own.

 

Mr. Iskold said the check-in was just the foundation for creating a broader shift in how people watch and find new content. The company's original app, which has been downloaded about 3 million times, allowed people to check in to shows and join a real-time chat with others that did the same.

 

In coming weeks, GetGlue plans to relaunch its app as a social TV guide that will show a scrolling calendar with the shows, movies and sports that users' might like. It will show whether friends who use the app are watching the same show.

 

Read the entire article at http://online.wsj.com/article/SB10000872396390443545504577567620103762882.html.


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There’s An App Audience for That, But It’s Fragmented

There’s An App Audience for That, But It’s Fragmented | screen seriality | Scoop.it
Mobile app audience size rivals TV but requires aggregating many apps to reach equivalent size. Flurry compares reach vs. fragmentation across media.
Mattia Nicoletti's insight:

How many apps can we manage?

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Mobile Apps Are the New Network TV, Without the Ad Dollars

Mobile Apps Are the New Network TV, Without the Ad Dollars | screen seriality | Scoop.it
Mobile apps are now getting a bigger audience than broadcast TV. So why is it getting just a fraction of the ad revenues?
Mattia Nicoletti's insight:

"Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV".

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Second screen apps for your Android are here to stay

Second screen apps for your Android are here to stay | screen seriality | Scoop.it
We take a look at the second screen trend as it gathers pace with new apps and services on Android. What do people want to do with their second screens and where are we now?
Mattia Nicoletti's insight:

"As the creators of our favorite shows and movies start to see the potential, hopefully we’ll get access to more quality content, and TV will become truly interactive."

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Canadian Startup Tubetime Creates 'Complete Second Screen Television Experience' - Techvibes.com

Canadian Startup Tubetime Creates 'Complete Second Screen Television Experience' - Techvibes.com | screen seriality | Scoop.it
Montreal-based Tubetime is dedicated to improving the television experience. The Canadian company has launched an all-in-one TV app, which it
Mattia Nicoletti's insight:

Do we really need other second screen apps?

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the intersection: Examining Second Screen through the eyes of "TV Experts"

the intersection: Examining Second Screen through the eyes of "TV Experts" | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Sometimes I feel to be a bit redundant but when everyday I read about new 2ndscreen apps, new ways to engage viewership, new technologies, the only thing I remind myself is "without a good story there is no future".

 

I love discovering new ways of storytelling, I am totally in love with transmedia, I try every app, social network, second screen experience. I am convinced that we are only at the first stage in the new future of television, but as in the '90s we were amazed by surfing the web and writing eMails (and now we are used to it because it's part of our daily life) in my opinion we to think that these new features will be important just if complementary to good stories.

 

Said that I agree with most of Chuck Parjker opinions. 

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Beet.TV: Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry

Beet.TV: Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry | screen seriality | Scoop.it
With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever.
Mattia Nicoletti's insight:

Wolk compares the television industry of today to the cellphone industry before the iPhone.  He explains that the TV industry is waiting for someone to do something really innovative.  Once one industry player gets the ball rolling, competitors will have to jump on board.

That’s not to say that there aren’t a large number of companies and services working on innovative technologies.  In the interview Wolk also discusses some of the innovation that’s going on with the second screen, saying that he believes that the main focus of second screen apps is going to be discovery.  Second screen apps "are going to be program guides and remote controls first, with social functionality laid on top of that, and also a strong discovery engine."

 

I agree with Wolk that second screen apps are going to be program guides.

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ACR Platform Civolution Partners With DG To Monetize Second ...

ACR Platform Civolution Partners With DG To Monetize Second ... | screen seriality | Scoop.it
LAS VEGAS — As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen. To this end, Automatic Content Recognition (ACR) platform Civolution has partnered with ad ...

Via liaoyong
Mattia Nicoletti's insight:

Monetization of second screen apps will be one of the main topic of 2013. I believe that another important topic will be standardization of second screen apps. 

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With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch

With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch | screen seriality | Scoop.it

Social TV app maker GetGlue is already successful, with 3 million users and more than 500 million interactions with its mobile apps. That includes check-ins, likes, and reviews of TV shows and movies, showing pretty good engagement for its existing user base. But now it’s coming out with an iPad app that it believes will go above and beyond what it’s users have been able to do on the smaller screen.

 

GetGlue HD focuses on content discovery, providing a more personalized experience for its users, allowing them to get information and personalized recommendations for TV shows. It takes advantage of a user’s previous check-in data, as well as likes and ratings, to determine which shows at any given time a user might like. The whole idea is to re-imagine the electronic program guide — you know, that crappy interface on your cable set-top box you can never find anything on.

 

Users get recommendations not just for that night or even that week, but also get updates and can receive notifications about upcoming television shows and premieres well in advance. It also gives advanced information about certain types of events — for example, the score of the local baseball game or reviews for new movies coming out over the weekend. Users can also find new shows on streaming services like iTunes, Netflix, and Amazon.

 


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