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screen seriality
Screen seriality focus on tv industry and its insights
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Mobile video ad spend accelerating at pace

Mobile video ad spend accelerating at pace | screen seriality | Scoop.it
The Ooyala Video Index for the second quarter of 2015 has revealed just how fundamental and rapidly growing the mobile platform is for video viewing.
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Why Cross-Device Marketers Need to Consider 2 Mobile Audiences

Why Cross-Device Marketers Need to Consider 2 Mobile Audiences | screen seriality | Scoop.it
According to a Facebook analysis of cross-device conversions, of the people who showed interest in a mobile ad before converting, over 32 percent converted on desktop within 28 days.
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Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise

Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise | screen seriality | Scoop.it
Smart Facebook ads are no different than smart email marketing. The same principles of list building, segmentation, sequenced content delivery, and optimization all apply.
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TV Is Losing Ground to the Internet Where It Really Counts | WIRED

TV Is Losing Ground to the Internet Where It Really Counts | WIRED | screen seriality | Scoop.it
As more people stream shows, growth in TV ad spending is expected to slow.
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Digital ad budgets cannibalise TV revenues

Digital ad budgets cannibalise TV revenues | screen seriality | Scoop.it
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months.
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REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015

REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015 | screen seriality | Scoop.it
While YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company...
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Mobile upsurge to fuel digital TV, online TV ad spending rise

Mobile upsurge to fuel digital TV, online TV ad spending rise | screen seriality | Scoop.it
Global media network Carat is predicting a big upswing in digital media spending, even when faced with negative economic headwinds.
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Mobile can be the real "killer app" for online advertising

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Lack of integration across TV, online and mobile ad buys - Rapid tv news

Lack of integration across TV, online and mobile ad buys - Rapid tv news | screen seriality | Scoop.it
The majority of brands using TV advertising don't appropriately showcase the advertised product on their homepages potentially losing customer leads
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'The Walking Dead' Bites Into the NFL's TV Ad Game - Variety

'The Walking Dead' Bites Into the NFL's TV Ad Game - Variety | screen seriality | Scoop.it
Variety 'The Walking Dead' Bites Into the NFL's TV Ad Game Variety With CBS airing eight games of NFL football on Thursday nights, both NBC and ESPN have found it difficult to increase the average rate they charge for “Sunday Night Football,” and...
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Joan Gillman on the Future of TV Advertising

Joan Gillman, EVP + COO of @TWC, on the future of #TV #advertising: http://t.co/KQnFLGmUe8 via @dmwevents @clarkbuckner #podcast #television
Mattia Nicoletti's insight:

Very interesting video and article about the future of tv advertising.

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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads) - AllTwitter

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads) - AllTwitter | screen seriality | Scoop.it
14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)
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How Collective is Helping Advertisers Reach TV Audiences Across Screens - Lost Remote

How Collective is Helping Advertisers Reach TV Audiences Across Screens - Lost Remote | screen seriality | Scoop.it
How Collective is Helping Advertisers Reach TV Audiences Across Screens
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Food, Babies, Sex: What Marketers Should Know About Human Emotion And What Drives An Ad's Success

Food, Babies, Sex: What Marketers Should Know About Human Emotion And What Drives An Ad's Success | screen seriality | Scoop.it
Douglas Van Praet breaks down the hardwired human drives behind emotions and decision-making, using successful ads to illustrate.
Mattia Nicoletti's insight:

An amazing article about advertising through the eyes of a neuro scientist. A must read for everybody working in the communication industry.

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Portfolio-Level Optimization: the Next Step in Social’s Ad Evolution

Portfolio-Level Optimization: the Next Step in Social’s Ad Evolution | screen seriality | Scoop.it
Even as successful as social ads have been, to get the most, marketers need to optimize their portfolio of campaigns to their key performance indicator goal within a budget.
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TV's Customer Experience Continues Its Downward Spiral - TV[R]EV

TV's Customer Experience Continues Its Downward Spiral - TV[R]EV | screen seriality | Scoop.it
File this under “and then they wonder why no one likes them”: A new study from Verizon’s AOL unit shows that despite plummeting live viewership numbers, the amount of TV
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Why The Future Of Online Advertising Looks A Lot Like Television

Why The Future Of Online Advertising Looks A Lot Like Television | screen seriality | Scoop.it
As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.
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Why The Future Of Online Advertising Looks A Lot Like Television

Why The Future Of Online Advertising Looks A Lot Like Television | screen seriality | Scoop.it
As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.
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Google Sheds Light on Linear TV and OTT Ambitions at NAB

Google Sheds Light on Linear TV and OTT Ambitions at NAB | screen seriality | Scoop.it
Broadcasters are facing more and more ad management issues, and Google is here to help.
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iSpot.tv: Measuring the Impact of TV Advertising Beyond the Small Screen

iSpot.tv: Measuring the Impact of TV Advertising Beyond the Small Screen | screen seriality | Scoop.it
"The real question is not whether budgets are shifting from linear to digital, it’s is whether it is shifting from premium to short form, and that’s not happening," says iSpot.tv Founder and CEO Sean Muller.
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The Super Bowl Is Turning Into Digital Advertising's Biggest Day

The Super Bowl Is Turning Into Digital Advertising's Biggest Day | screen seriality | Scoop.it
As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots.
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Moving at the Speed of the Screen - Adweek

Moving at the Speed of the Screen - Adweek | screen seriality | Scoop.it
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
Mattia Nicoletti's insight:

eMarketer reports that Americans spend five hours and 16 minutes a day viewing screens that aren't television.

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Advertising Week 2014: Exploring the Future of Television

Advertising Week 2014: Exploring the Future of Television | screen seriality | Scoop.it
Because television has been the mother’s milk of marketing, the technological changes that have revolutionized it are a major topic as advertising industry figures convene.
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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | screen seriality | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
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Nielsen Study: Combined TV and Viggle Ad Exposure More Effective - Lost Remote

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective - Lost Remote | screen seriality | Scoop.it
Nielsen Study: Combined TV and Viggle Ad Exposure More Effective
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Twitter's Amplify Looks Beyond Big Events for TV Advertisers | Digital - Advertising Age

Twitter Amplify: Marketers find strengths and limits to Twitter's effort to make something of social TV http://t.co/DJUeLn2KZh
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