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screen seriality
Screen seriality focus on tv industry and its insights
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Multi-screen Viewership Boosts TV Fandom and Loyalty, According to Viacom's "Getting With the Program: TV's Funnels, Paths and Hurdles" (NASDAQ:VIAB)

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Twitter And Viacom Announce Social TV Partnership - AllTwitter

Twitter And Viacom Announce Social TV Partnership - AllTwitter | screen seriality | Scoop.it
Twitter And Viacom Announce Social TV Partnership
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Rescooped by Mattia Nicoletti from La Nouvelle Télévision
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TV Networks Play to 'Second Screen'

TV Networks Play to 'Second Screen' | screen seriality | Scoop.it
AMC will show video vignettes on an online app it is launching this weekend to promote its crime drama The Killing, one of a number of increasingly ambitious such efforts being produced by TV networks.

Via Clément Morin
Mattia Nicoletti's insight:

It's very interesting the second screen content strategy developed by AMC for The killing: let viewers deepen a new character with some videos about his story and his past.

 

It could push tv series producers to create a relationship between audience and the characters before pilot airing.

Characters are the key to engage viewers. 

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STUDY: Facebook Users Who Like TV Show Pages 75 Percent More Likely To Watch - AllFacebook

STUDY: Facebook Users Who Like TV Show Pages 75 Percent More Likely To Watch - AllFacebook | screen seriality | Scoop.it
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
Mattia Nicoletti's insight:

Another analysis of the last Viacom study about social tv.

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Television in the social era: It’s not about your audience | memeburn

Television in the social era: It’s not about your audience | memeburn | screen seriality | Scoop.it

The key features of social tv according Viacom Media Networks

- Explosion of user participation through social networking

- More screens, increased portability and interfacesGreater aggregation, discovery and availability of media

- Two-way streaming that allows users to contribute and become broadcasters

- Scheduling and media assembly moving into the home

- Better understanding of user engagement and greater measurement of behaviour

 

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Yahoo's Tumblr First TV Ad Deal Is with Viacom

Yahoo's Tumblr First TV Ad Deal Is with Viacom | screen seriality | Scoop.it
Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV programm...
Mattia Nicoletti's insight:

After Apple chose Tumblr for its social media debut (http://digiday.com/platforms/apple-chose-tumblr-social-media-debut/) Viacom decided to partner with Tumblr. Tumblr as of March 3, 2014, hosts over 174.2 million blogs and has more complexed contents than Facebook and Twitter and its users are more passionate. Tumblr it's the right social media for tv shows with a passionate viewership (The Walking Dead, Pretty Little Liars, MTV music Awards, etc) but for this reason users must be engaged with really great contents.  

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Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more ads)

Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more ads) | screen seriality | Scoop.it
And yeah, it's ultimately all about money. And advertisers.
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Dauman: Measurement Will Drive TV Everywhere | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

Dauman: Measurement Will Drive TV Everywhere | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Dauman, speaking at the Nomura Research Media & Telecom Summit in New York Wednesday, said while ratings measurement outside the home is only starting to improve, the prospect of a reliable measure tool is “visible” now, which he said was an important step forward.

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Social TV isn't just about being social

Social TV isn't just about being social | screen seriality | Scoop.it
People who use social media whilst watching TV do so less to socialise and share insights with others than they do to source pragmatic information about programming schedules and show news.
Mattia Nicoletti's insight:

“Globally social media is becoming today’s version of a TV guide for viewers – it is really how they prefer to get their information about the shows they watch”.

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Social TV works best when it's live | News | Rapid TV News

A new study from content king Viacom exploring the social TV phenomenon found that, while fairly nascent, social TV and 'co-viewing' trends are creating a shift in TV viewing from a lean-back to a lean-forward experience.
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