screen seriality
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screen seriality
screen seriality
Screen seriality focus on tv industry and its insights
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What Pepsi Discovered by Monitoring Millennials During the VMAs

What Pepsi Discovered by Monitoring Millennials During the VMAs | screen seriality | Scoop.it
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
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» MTV’s VMAs makes giant social TV splash, trumps DNC

» MTV’s VMAs makes giant social TV splash, trumps DNC | screen seriality | Scoop.it
MTV’s VMAs makes giant social TV splash, trumps DNC...
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Tune-In Was Big for MTV’s VMAs — What’s Twitter Got to Do With It?

Tune-In Was Big for MTV’s VMAs — What’s Twitter Got to Do With It? | screen seriality | Scoop.it
Can Twitter prove its effect on live broadcast events to brands and networks?
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