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Screen seriality focus on tv industry and its insights
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Why Twitter Is So Important To Fall TV - MediaPost Communications

Why Twitter Is So Important To Fall TV - MediaPost Communications | screen seriality | Scoop.it
Once upon a time, fall meant an end to a long slog of summer reruns and the arrival of all-new Must See TV.
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Twitter Launches Periscope Live-Streaming Video App

Twitter Launches Periscope Live-Streaming Video App | screen seriality | Scoop.it
Twitter has launched live-streaming video app Periscope, developed by the startup it bought earlier in 2015 for a reported $100 million, upping the battle with overnight mobile-app streaming sensat...
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Year on Twitter: Social TV | Twitter Blogs

Year on Twitter: Social TV | Twitter Blogs | screen seriality | Scoop.it
2014’s top moments in social TV according to the Nielsen Twitter TV Ratings (NTTR).
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Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? 10/03/2014

Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? 10/03/2014 | screen seriality | Scoop.it
Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? - 10/03/2014
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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet | screen seriality | Scoop.it
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter.
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Twitter Says It's Time for Must-Tweet TV

Twitter Says It's Time for Must-Tweet TV | screen seriality | Scoop.it
Twitter shows networks why live-tweeting is worth the effort. (Twitter explains why live-tweeting works. Chart shows how it benefits engagement, by genre.
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Why Twitter Is Not Television's Second Screen

Why Twitter Is Not Television's Second Screen | screen seriality | Scoop.it
I've always hated the term "second screen." Certainly, as Time's Harry McCracken pointed out, Twitter has won the battle for "the place where people talk about TV." Twitter's dominance during the World Cup and other live sporting events pretty...
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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads) - AllTwitter

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads) - AllTwitter | screen seriality | Scoop.it
14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)
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Biz Stone on the early days of Twitter: 'You can be nice and successful at the same time'

Biz Stone on the early days of Twitter: 'You can be nice and successful at the same time' | screen seriality | Scoop.it
The man GQ named Nerd of the Year on his book Things A Little Bird Told Me, Edward Snowden, Facebook and backstabbing
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Great interview by The Guardian to Twitter co-founder

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Civolution Partners With Resolution Media for TV-synced Ads on Twitter [2531] | Second Screen - TV App Market

Civolution Partners With Resolution Media for TV-synced Ads on Twitter [2531] | Second Screen - TV App Market | screen seriality | Scoop.it
Civolution , the leading provider of technology and solutions for identifying, managing and monetizing content, and Brand Networks, the leading provider of data-driven social marketing solutions, (Civolution Partners With Resolution Media for...
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Cards is the name of the game and Twitter’s holding aces - Lost Remote

Cards is the name of the game and Twitter’s holding aces - Lost Remote | screen seriality | Scoop.it
Cards is the name of the game and Twitter’s holding aces
Mattia Nicoletti's insight:

In this article Jesse Redniss explains the social tv strategy that Twitter will adopt in the next future. Cards is the keyword. Will it work? It seems to me the most solid concept by Twitter since a long time.

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Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY] - AllTwitter

Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY] - AllTwitter | screen seriality | Scoop.it
Twitter Expected To Grow By Almost 25% In 2014 As Asia Becomes Biggest Audience [STUDY]
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You’ll Be Seeing More Tweets on TV

You’ll Be Seeing More Tweets on TV | screen seriality | Scoop.it
Today Twitter launched Curator, a tool for publishers to pull tweets around a certain topic or event and publish them anywhere. This means you’ll be seeing more tweets about a show when you’re watching it.
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How to Maximize Twitter Engagement with your TV Audience

How to Maximize Twitter Engagement with your TV Audience | screen seriality | Scoop.it
How can Social TV teams take advantage of the benefit that comes from increased audience communication on Twitter? Here are 4 ways to start.
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Commercial Breaks Aren’t Twitter Breaks

Commercial Breaks Aren’t Twitter Breaks | screen seriality | Scoop.it
While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. (Is @Twitter stopping ppl from watching #TV #Ads?
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Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote

Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote | screen seriality | Scoop.it
Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate
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Social TV Tweeters = Greater Consumers

Social TV Tweeters = Greater Consumers | screen seriality | Scoop.it
Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.
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BroadcastAsia: Twitter’s Director of Media in Australia on social TV - Lost Remote

BroadcastAsia: Twitter’s Director of Media in Australia on social TV - Lost Remote | screen seriality | Scoop.it
BroadcastAsia: Twitter’s Director of Media in Australia on social TV
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Why Twitter is Buying SnappyTV

Why Twitter is Buying SnappyTV | screen seriality | Scoop.it
Twitter is buying SnappyTV for an undisclosed amount, providing content partners including major TV networks a platform to edit, share and archive live video and TV programming in the cloud.
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STELnetwork #STEL's curator insight, June 22, 2014 10:00 PM

Twitter has recently announced its acquisition of SnappyTV, a platform for live video-clipping, -editing and -distribution, for an undisclosed amount.  While SnappyTV users have been able to embed full-length videos into their tweets for some time now, the acquisition will enable Twitter greater control over how the service is used and folds into the company existing SnappyTV big-name customers such as Fox Broadcasting, NASCAR, the U.S. Open and Oracle.

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Let’s Start Fixing Twitter — For Real

Let’s Start Fixing Twitter — For Real | screen seriality | Scoop.it
It’s fair to say that for many mainstream users, the Twitter experience is pretty broken for anything other than celebri…
Mattia Nicoletti's insight:

The suggestions Jeremy Toeman writes in this article, in my opinion could really improve the perfomances of the social network and the satisfaction of the users.

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TV Ads Have More Power On Twitter Users

TV Ads Have More Power On Twitter Users | screen seriality | Scoop.it
Venture capitalist Mary Meeker today presented a slide that will have Twitter execs smiling.
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