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Screen seriality focus on tv industry and its insights
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Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences

Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences | screen seriality | Scoop.it
In a bid to expand its own audience, the social media and blogging site is reaching out to fans of certain shows through deals with the shows’ creators.
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An inside look at ‘Nashville’s’ Tumblr competition to design Rayna Jaymes’ album cover

An inside look at ‘Nashville’s’ Tumblr competition to design Rayna Jaymes’ album cover | screen seriality | Scoop.it
Fans of ABC's hit show, Nashville were recently given a big treat for being social TV fans of the show.
Mattia Nicoletti's insight:

The consistency and integration between storytelling on the screen and outside the screen can really create a high level of engagement

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Tumblr releases first social TV study, in partnership with Pulsar

Tumblr releases first social TV study, in partnership with Pulsar | screen seriality | Scoop.it
Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo!
Mattia Nicoletti's insight:

Highlights:

  • The conversation around TV is larger and lasts longer on Tumblr than Twitter. 


    • 70% of TV-related mentions pertaining to shows in study occured on Tumblr
    • Tumblr buzz rises in anticipation toward a show’s airtime and continues to increase in the hours and days thereafter.
      • Like Twitter, TV-related conversations are happening on Tumblr in real-time, but engagement on Tumblr peaks (31% increase) one hour after a show has airedIn contrast, Twitter exhibits a peak at airtime and declines immediately in the 1-2 hours after.
    • Engagement on Tumblr sustains at an increased level for days after the show has aired.
    • Advertising window is longer on Tumblr (i.e. Nielsen Live+3 Ratings)
  • On Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. 


    • 71% of Tumblr TV interactions are driven by behaviors related to storytelling, creativity and community.
    • Tumblr not about checkins, but expanding a 30-60 minute episode into a week-long conversation.
    • For all shows, the majority of posts are reblogs, driving huge distribution across the network.
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As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces | TechCrunch

As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces | TechCrunch | screen seriality | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Mattia Nicoletti's insight:

As music and literature, television is changed in the consumption. Once was simply watching now it's a more complex experience. Ratings are dropping but engagement is rising.

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Social TV: Facebook Vs. Twitter Vs. Tumblr - AllFacebook

Social TV: Facebook Vs. Twitter Vs. Tumblr - AllFacebook | screen seriality | Scoop.it
Facebook has a perception problem in social television, where Twitter is entertainment's favorite platform.
Mattia Nicoletti's insight:

 

Twitter is where people say they are watching a show.Facebook is where people say why they are watching a show.Tumblr is where people express themselves by creating great content about a show.
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» How TV can leverage Tumblr for social buzz and analysis

» How TV can leverage Tumblr for social buzz and analysis | screen seriality | Scoop.it
How TV can leverage Tumblr for social buzz and analysis...
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Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell - Lost Remote

Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell - Lost Remote | screen seriality | Scoop.it
Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell
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Yahoo's Tumblr First TV Ad Deal Is with Viacom

Yahoo's Tumblr First TV Ad Deal Is with Viacom | screen seriality | Scoop.it
Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV programm...
Mattia Nicoletti's insight:

After Apple chose Tumblr for its social media debut (http://digiday.com/platforms/apple-chose-tumblr-social-media-debut/) Viacom decided to partner with Tumblr. Tumblr as of March 3, 2014, hosts over 174.2 million blogs and has more complexed contents than Facebook and Twitter and its users are more passionate. Tumblr it's the right social media for tv shows with a passionate viewership (The Walking Dead, Pretty Little Liars, MTV music Awards, etc) but for this reason users must be engaged with really great contents.  

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Yahoo confirms $1.1 billion Tumblr acquisition

Yahoo confirms $1.1 billion Tumblr acquisition | screen seriality | Scoop.it
The company said today that 'substantially all' of the acquisition was payable in cash, and Tumblr will remain a separate entity. Read this article by Don Reisinger on CNET News.
Mattia Nicoletti's insight:

What will change in the world of social media? 

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» What TV can learn about scarcity from the wine industry

» What TV can learn about scarcity from the wine industry | screen seriality | Scoop.it
What TV can learn about scarcity from the wine industry...
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