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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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What Twitter's Trendrr Buy Means for Social TV

What Twitter's Trendrr Buy Means for Social TV | screen seriality | Scoop.it
people talk about tv everywhere from facebook to instagram, but a twitter-owned trendrr may increasingly focus on one platform.
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Facebook has 5 times more social TV activity than Twitter, finds Trendrr - Lost Remote

Facebook has 5 times more social TV activity than Twitter, finds Trendrr - Lost Remote | screen seriality | Scoop.it
Facebook has 5 times more social TV activity than Twitter, finds Trendrr
Mattia Nicoletti's insight:

- Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large.
- Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
- The volume of Facebook social activity regarding news programming was twice that of other social networks combined.
- Facebook activity involving Hispanic programming was significantly higher.
- Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks.

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» Social TV interactions skyrocketed 171% this year

» Social TV interactions skyrocketed 171% this year | screen seriality | Scoop.it
Social TV interactions skyrocketed 171% this year (Social TV interactions up 171% over last year, according to @Trendrr - http://t.co/8vpy6i4P #socialtv” via @lostremote” @grahamlang...)...
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With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts | TechCrunch

With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts | TechCrunch | screen seriality | Scoop.it
Twitter has acquired Trendrr, a company that tracks social media engagement around TV content, as announced in a Trendrr blog post and confirmed in a tweet by Twitter.
Mattia Nicoletti's insight:

Twitter social tv analysis=Nielsen+Trendrr+Bluefin Labs

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The Trendrr Blog » Blog Archive » Broadcast TV Accounts for 56% of all 2nd Screen Activity. Men are driving activity on Cable.

Broadcast TV Accounts for 56% of all 2nd Screen Activity. Men are driving activity on Cable @trendrr says http://t.co/iMxEQrDoSw #SocialTV
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Social TV Firms Come Up With Different Hits - MediaPost Communications

Social TV Firms Come Up With Different HitsMediaPost Communicationsby David Goetzl, 6 minutes ago In the clichéd data-is-the-new-oil era, there's lots of wildcatting going on in search of the most valuable sources to evaluate social conversation...
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