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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Rescooped by Mattia Nicoletti from TV Everywhere
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Fox's Brennan: TV Everywhere 'is probably our most important online strategy'

Fox's Brennan: TV Everywhere 'is probably our most important online strategy' | screen seriality | Scoop.it

Via Peter Rosenberg
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Peter Rosenberg's curator insight, March 28, 2013 5:20 PM

Sherry Brennan: "We see that people who stream the most also watch the most TV. And the people who watch the least TV also are the people who stream the least. And so we saw this in video on demand 10 or 15 years ago and also in the premium TV market, like HBO: People who like video content and like to consume it, continue to like to consume more of it in more places. So those people are not going away from platform A to watch on platform B, although I do think there will be some shifting of where people watch time-shifted programming, away from DVRs and towards devices as TV Everywhere proliferates. But that's not really cannibalization, that's platform shifting."

Rescooped by Mattia Nicoletti from TV Everywhere
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Four Weird Things the Internet Is Doing to Our Understanding of Television

Four Weird Things the Internet Is Doing to Our Understanding of Television | screen seriality | Scoop.it

...When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.  So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.  

- There doesn’t have to be a difference between a “channel” and a “show.”...
- Programming can now be delivered to your television set through a remote control...

- Marketing and distribution are often the same thing...

- Television is no longer that different from publishing...


Via Peter Rosenberg
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Rescooped by Mattia Nicoletti from TV Everywhere
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Time Warner Cable: How about some TV with your Netflix?

Time Warner Cable: How about some TV with your Netflix? | screen seriality | Scoop.it

Tail, meet dog: Time Warner Cable is currently sending a mailer to internet-only customers, suggesting that they should upgrade their broadband speeds for a better Netflix experience and offering to throw in a whole year of free TV as a bonus.  How about some TV with your Netflix? Time Warner Cable’s latest mailer to Internet-only customers.  Why is this remarkable? Because not too long ago, cable companies viewed TV services as their main money maker and broadband as an added service. The Time Warner Cable offer doesn’t just turn this model on its head, it also puts the focus squarely on Netflix as one of the main reasons people would want fast internet access.  Of course, Netflix has been blamed by some in the industry as a reason why people would cut the cord and go internet-only in the first place. For these cord cutters, an ad like this may actually be a smart thing: Instead of making them feel like they’re subscribing to an expensive TV bundle, Time Warner Cable is putting the emphasis squarely on Netflix, a service Internet-only users likely already enjoy...


Via Peter Rosenberg
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