screen seriality
Follow
Find tag "Syfy"
24.8K views | +2 today
screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
Your new post is loading...
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

The Transmedia Opportunities of Sharknado 2

The Transmedia Opportunities of Sharknado 2 | screen seriality | Scoop.it
We are just two weeks away of the explosion of Sharknado phenomenon and Syfy is working on the sequel. The social media impact of Sharknado has been so strong with only $ 800.000-1 million production budget.
Mattia Nicoletti's insight:

Sharknado 2 can be for Syfy the chance to build up a huge transmedia project.

In this article I explore the development a Sharknado 2 transmedia project.

more...
Scooped by Mattia Nicoletti
Scoop.it!

TV’s biggest transmedia effort ‘Defiance’ to hit game consoles next week - Lost Remote

TV’s biggest transmedia effort ‘Defiance’ to hit game consoles next week - Lost Remote | screen seriality | Scoop.it
TV’s biggest transmedia effort ‘Defiance’ to hit game consoles next week
Mattia Nicoletti's insight:

The eyes of the Entertainment world on Defiance the first true big budget transmedia project ($100 million). Will it influence the future of videogame and television?

 

Anyway is the greatest advertising campaign for transmedia.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Production Mythology, Release Reality: Syfy’s Defiance | Antenna

Production Mythology, Release Reality: Syfy’s Defiance | Antenna | screen seriality | Scoop.it
While Syfy’s science fiction series Defiance has a narrative mythology rivaling that of its generic predecessors, it also has a production mythology. Fra...
Mattia Nicoletti's insight:

As Myles McNutt explains the impact of the videogame on the tv series is just an illusion, not in real time (it would not be possible), anyway what can be very interesting it is the videogame experience if you follow the tv series. In fact what happens in the tv series will influence the gaming experience. 

 

Defiance can be the newest gaming experience possible.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Exploring SyFy’s Transmedia Project ‘Defiance’

Exploring SyFy’s Transmedia Project ‘Defiance’ | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Defiance will start the new tv storytelling. Contents are the killer app of social tv.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Defiance, il futuro della televisione | Moob

Defiance, il futuro della televisione | Moob | screen seriality | Scoop.it
Ho avuto la possibilità in questi giorni di vivere l'esperienza di Defiance, un progetto transmediale da 100 milioni di dollari costituito da una serie tv
Mattia Nicoletti's insight:

I know that this article I wrote is in italian, but I decided to post it here because I think it could be interesting for someone (even with Google Translate) to know what the Defiance experience is about.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | screen seriality | Scoop.it
Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable.
Mattia Nicoletti's insight:

the three main points of the article are:

- Tv shows are developed to involve social viewers

- Tv shows creators are involved in social tv strategy

- Marketing and digital department are involved in social strategy (there is no dedicated social team)

 

It is interesting that in Syfy social tv strategy it's finally pervasive. 

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Syfy Unveils Transmedia Series 'Defiance' at TCA, Part TV Show and Part MMO Video Game

Syfy Unveils Transmedia Series 'Defiance' at TCA, Part TV Show and Part MMO Video Game | screen seriality | Scoop.it
Mattia Nicoletti's insight:

When  a couple of friends tell you 2 different versions of the same story you have elements to "live" and evaluate that story in a way which would not be the same if you would listen to just one of them.

 

Defiance seems to be a kind of experience in which everyone can listen and can act. 

more...
No comment yet.