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Screen seriality focus on US tv industry and its insights
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MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization...

MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization... | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"On February 2nd, the Seattle Seahawks and Denver Broncos will face off for Super Bowl XLVIII. The Big Game is a huge day for advertisers, with nearly 110 million TV viewers and the average 30-second commercial running a whopping $4 million. However, if you’re like most businesses, you simply don’t have that kind of money in the bank to capture the attention of this captive audience. Enter the magic of mobile."



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Advertising's Triple Crown For The Second Screen - Forbes

Advertising's Triple Crown For The Second Screen - Forbes | screen seriality | Scoop.it
This article is by Brenda Fiala, senior VP, strategy, at Blast Radius.
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Social TV's Top 10 Moments For 2012 - Forbes

Social TV's Top 10 Moments For 2012 - Forbes | screen seriality | Scoop.it
Debate #2: Super Social. (Image credit: Getty Images via @daylife) What began as a natural phenomenon -- you see something on TV, you say something on Social Media -- has the attention of every TV exec these days.
Mattia Nicoletti's insight:

Social tv is growing because of big live events. Big live events are reported by all media and if social tv is part of the event, media are reporting it spreading the word.

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Time Warner Cable customers to be treated to interactive Super Bowl experience in New York - Lost Remote

Time Warner Cable customers to be treated to interactive Super Bowl experience in New York - Lost Remote | screen seriality | Scoop.it
Time Warner Cable customers to be treated to interactive Super Bowl experience in New York
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While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player - Lost Remote

While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player - Lost Remote | screen seriality | Scoop.it
While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player
Mattia Nicoletti's insight:

Facebook is going to become the biggest social tv player, but we have to remember that it will play the GetGlue/Miso/Viggle role more than the Twitter one.

 

Twitter, because of its 140 chars, it's like drinking coffee, it's simple. Simple and open to everyone. And contents (tweets) are fast and clear.

 

Facebook and Twitter more than competitors on social tv they could be partner.

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Tom Dolan's comment, February 13, 2013 2:09 PM
They also do very very different things from the broadcast viewpoint. You don't really follow a celebrity to hear their thoughts on Facebook, but their social stream while watching the same show as you can create a real bond. Also you can't easily search for celebs talking about your show and mention them on-air with facebook. FB, however, does allow UGC and polling and the ability to coalesce a conversation round an asset that represents a moment - even if they're doing their best to charge a fortune for that to happen.
Mattia Nicoletti's comment, February 14, 2013 12:52 AM
Yes you are right. It is a different kind of conversation. But do you agree that Twitter and Facebook will be the big players in the social tv market? I don't believe too much in Get Glue/Miso, etc., because of the small numbers.
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CBS Super Bowl \'second screen\' stream to include alternate cameras, DVR functionality

CBS Super Bowl \'second screen\' stream to include alternate cameras, DVR functionality | screen seriality | Scoop.it
With the heavy responsibility of handling the Super Bowl XLVII livestream, CBS is focusing in on what football fans really want: commercials. Well, that,
Mattia Nicoletti's insight:

XLVII Superbowl will likely be the most social tv event ever. CBS strategy is focused on contents and on customers (viewers).

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Raffaele Nappi's curator insight, January 9, 2013 10:00 AM

XLVII Superbowl will likely be the most social tv event ever. CBS strategy is focused on contents and on customers (viewers).

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Social tv is getting bigger when everybody talks about social tv - Screendome

Social tv is getting bigger when everybody talks about social tv - Screendome | screen seriality | Scoop.it
Mattia Nicoletti's insight:

The importance of the role of media for social tv and 2012 biggest social tv facts (Michael Humphrey - Forbes)

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» NBA Finals win triggers social media avalanche (infographic)

NBA Finals win triggers social media avalanche (infographic)  NBA Finals win triggers

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