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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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'Most social TV movie ever': Syfy estimates 'Sharknado 2′ delivers ...

'Most social TV movie ever': Syfy estimates 'Sharknado 2′ delivers ... | screen seriality | Scoop.it
Judging from the enormous buzz on Twitter, you'd think that every TV viewer in the United States was glued to both Syfy's “Sharknado 2: The Second One” and a laptop Wednesday night. In fact, the TV movie did draw a ...
Mattia Nicoletti's insight:

There are lot of reasons why Sharknado is perfect for social media. The first one is in the concept: Raining sharks. The second one is the place where sharks are falling, California and New York. The third one is in the script, dialogues and scenes are extremely funny compared to the situation. And every crazy line and scene may origin a tweet (or a FB post). Social media tweets and post need to be fired up and a movie like Sharknado knows how to do it.

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Canalsat Experiments with Expanded Images on Twitter for ‘Sharknado 2′

Canalsat Experiments with Expanded Images on Twitter for ‘Sharknado 2′ | screen seriality | Scoop.it
Following in the footsteps of the original social media phenomenon, SyFy’s ‘Sharknado 2’ caused a social media frenzy in America last night.
And SyFy hopes the same will happen when it premieres in Europe tonight.
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'Sharknado' sets ratings record in its third airing

'Sharknado' sets ratings record in its third airing | screen seriality | Scoop.it
Don't think I've ever seen this before: Syfy's social media sensation "Sharknado" just delivered its biggest audience yet.
Mattia Nicoletti's insight:

The social buzz of Sharknado influenced the ratings of second and third airing of the movie. It should make tv experts think about it.

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The Transmedia Opportunities of Sharknado 2

The Transmedia Opportunities of Sharknado 2 | screen seriality | Scoop.it
We are just two weeks away of the explosion of Sharknado phenomenon and Syfy is working on the sequel. The social media impact of Sharknado has been so strong with only $ 800.000-1 million production budget.
Mattia Nicoletti's insight:

Sharknado 2 can be for Syfy the chance to build up a huge transmedia project.

In this article I explore the development a Sharknado 2 transmedia project.

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How a Sharknado of buzz helped SyFy connect with brands on social - Lost Remote

How a Sharknado of buzz helped SyFy connect with brands on social - Lost Remote | screen seriality | Scoop.it
How a Sharknado of buzz helped SyFy connect with brands on social
Mattia Nicoletti's insight:

Sharknado phenomenon created a social media involvment of brands. The sequel could be a very interesting transmedia project.

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‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’

‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’ | screen seriality | Scoop.it
As expected, social media went absolutely bonkers for “Sharknado 2″ last night, with 581,000 total tweets penned around the sequel, according to Nielsen’s Twitter ratings.
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‘Sharknado: The Second One’ to premiere next July, Syfy announces

‘Sharknado: The Second One’ to premiere next July, Syfy announces | screen seriality | Scoop.it
After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.
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TCA: 'Sharknado' vs. 'Under the Dome' and the Limits of Twitter

TCA: 'Sharknado' vs. 'Under the Dome' and the Limits of Twitter | screen seriality | Scoop.it
A national joke vs. the biggest network's biggest show of the summer. Guess which won on Twitter?
Mattia Nicoletti's insight:

How is possible that CBS chief research officer can compare the audience of a cable as SyFy with the one of a network as CBS? And then to say that NCIS has big ratings even if not so many social tv activities?

When we talk about social it's not just a matter of ratings, it's a matter of involvement, of buzz, of storytelling.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Sharknado Preparedness

Sharknado Preparedness | screen seriality | Scoop.it
On Thursday, July 11, 2013 SyFy Network aired The Asylum’s Sharknado a B-Movie that embraced its genre status, and took twitter by storm.



Starring Tara Reid and Ian Zerling, the movie drew 1.4 Million viewers, a respectable number for a Sy...
Mattia Nicoletti's insight:

A collaborative piece on #Sharknado phenomenon.

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