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Screen seriality focus on US tv industry and its insights
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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | screen seriality | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair
Mattia Nicoletti's insight:

In a multi-platform and multi-screen world storytelling must evolve in many ways. Here you can find more than one inspiring idea.

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Dr. Pamela Rutledge's curator insight, March 28, 2013 11:16 PM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 4:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 2:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Content Marketing 2.0: Story + Narrative Connect People & Brands

Content Marketing 2.0: Story + Narrative Connect People & Brands | screen seriality | Scoop.it
Improve your brand content marketing efforts with a strong understanding of storytelling and narrative, plus tips to use both to better connect with your top audiences.
Mattia Nicoletti's insight:

John Hagel at SXSW explains the difference between story and narrative. Ispiring

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Charlotte Johnson's curator insight, March 19, 2013 5:28 PM

How do people feel about brands using content marketing and creating a narrative to help sell their brand? Do you think it makes them appear more human? Is it something consumers are likely to follow in our fast passed ‘on the go’ world? What kind of brands does this type of marketing suit?


I personally like narrative marketing and I think it brings personality to a brand, if done wrong it can become annoying but if done right I think it can cause customers to think about the brand in a different light and help widen their customer base and enhance their customer relationships.

 

What are your thoughts?

PHAM THU NGA's comment, March 19, 2013 5:59 PM
The article is beautiful written. Using content marketing and creating a narrative is also important tool to build up the brand. It helps to connect and deeper the relationship between the consumers and the brand. "Narratives are hugely powerful, and often ignored. They represent the pull-mechanism that draws out people and resources, despite the uncertainty that exists in the world. They shape the world around us." That's inspired. I also like the statement" The goal is to sell to people who believe what you believe.”
Jess Tracey's comment, March 20, 2013 3:44 AM
I think narrative marketing can be effective for certain brands, but is not necessarily suitable for all brands. I agree that it can help consumers identify more deeply with a brand, by allowing them to understand the brand and what they stand for, but this is only appropriate in some cases. I think narrative marketing is more suited to high-involvement product marketing rather than for low-involvement products. This is because consumers are more invested in the products they are buying when it is a high-involvement product, therefore they want to feel more connected to the brand.
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SXSW: AMC offers DVD extras with content in OTT movie portal | Rapid TV News

SXSW: AMC offers DVD extras with content in OTT movie portal | Rapid TV News | screen seriality | Scoop.it
AMC Networks is launching a transactional video-on-demand catalogue movie website, dubbed Yeah! TV, starting with over 50 movies, including 300, Terminator and Pulp Fiction.
Mattia Nicoletti's insight:

Video on demand with extra contents. What if extra contents of films and tv series will be on second screen in the future. 

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Notes from SWSXi - Can the Second Screen Save the First One? #sxswi

I was very nervous when I made my plans for attending the south-by-south-west conference. I was scared that the conference was getting too big. Would the conference be dominated by the poseurs and wannabes?
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SXSW 2013: Television Has Gone Social And It’s Not Looking Back | Business 2 Community

SXSW 2013: Television Has Gone Social And It’s Not Looking Back | Business 2 Community | screen seriality | Scoop.it

We can learn a lot from what TV is doing. They are listening to their viewers and they are responding in real time. Some shows even provide alternate endings depending on how their fans vote. Networks of course want viewers to watch live because it builds hype and ultimately makes their shows more popular. But now what do we do about these people who aren’t watching TV live?

Mattia Nicoletti's insight:

Live tv watching vs time-shifted tv watching. How  should networks and cable behave to engage the viewers? Syncing is a first solution but is like dead tweeting...

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More social, blended media will control TV | TechHive

More social, blended media will control TV | TechHive | screen seriality | Scoop.it
Quite a few SXSW Interactive panels had a focus on social media and TV. Here are some things we can expect from social media and TV this year.
Mattia Nicoletti's insight:

The story is at the top of the experience pyramid. Social comments, second screen must be secundary (even if important).

It's the whole experience that must be the key to companies and viewers.

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SXSW: Vimeo Launches On Demand Service for Users to Rent, Buy Videos | The Wrap Movies

SXSW: Vimeo Launches On Demand Service for Users to Rent, Buy Videos | The Wrap Movies | screen seriality | Scoop.it
Vimeo subscribers can now charge other users for their videos
Mattia Nicoletti's insight:

May Vimeo be the video on demand service for independent video makers? Tv market fragmentation is growing .... what will happen?

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Twitter is Changing the Way We Talk About TV, But Is It Also Changing the Way TV Is Made?

Twitter is Changing the Way We Talk About TV, But Is It Also Changing the Way TV Is Made? | screen seriality | Scoop.it
The first Saturday at the Austin-based conference started with two panels about how the people who make and promote television monitor and interact with their viewers via Twitter and other social media outlets.
Mattia Nicoletti's insight:

The idea that viewers may influence a story of a scripted tv show can be interesting but in my opinion not always necessary. It's a matter of contents, some will be interactive some others not.

 

Who wants to change a great story written by a great writer? Do we really would like now to change the end of Casablanca or Shining or decide if in Lost the island must be moved?

 

There will be stories written to be interactive and others not.

Now everybody is enthusiast about transmedia and interaction because is something relatively new and because there are just few projects around, but when we will be invaded by them we could choose sometimes to be passive in the good old way.

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