screen seriality
25.9K views | +0 today
Follow
screen seriality
screen seriality
Screen seriality focus on tv industry and its insights
Your new post is loading...
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen data shows mobile devices & social networks are making TV better

Nielsen data shows mobile devices & social networks are making TV better | screen seriality | Scoop.it
Our casual approach to TV viewing is shifting. Social media is increasingly how we learn about TV shows, and sometimes watch them.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds | screen seriality | Scoop.it
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

With Nielsen Partnership, Canvs Becomes First Fully Automated Social TV Sentiment Platform

With Nielsen Partnership, Canvs Becomes First Fully Automated Social TV Sentiment Platform | screen seriality | Scoop.it
Canvs has been providing us with sentiment analysis of tweets around TV shows for a few months now, but has today announced a formal partnership with Nielsen and its Twitter TV Ratings.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen: Second Screen, Social Media Boosts TV Viewing : 2nd Screen Society

Nielsen: Second Screen, Social Media Boosts TV Viewing : 2nd Screen Society | screen seriality | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook | screen seriality | Scoop.it
Facebook will begin sending anonymized information on the ages and genders of viewers of specific television shows to ratings-measurement outfit Nielsen this fall, the Los Angeles Times reported.
Mattia Nicoletti's insight:

The agreement between Facebook and Nielsen, privacy issues apart , it is very important because together with Twitter data gives a partially complete vision to advertising investors on social tv opportunities

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen launches SDK to shine light on second screen viewing

Nielsen launches SDK to shine light on second screen viewing | screen seriality | Scoop.it
Nielsen announced a new SDK to measure how people watch television from digital sources, including the tablet and smartphone (Nielsen launches SDK to shine light on second screen viewing http://t.co/4AV1Hbzs2O)...
Mattia Nicoletti's insight:

What will be the right way to measure second screen use? 

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership

The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership | screen seriality | Scoop.it
More info and data from the TV x Twitter study Nielsen released yesterday: http://t.co/MHSSXmnKwj #SocialTV
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

'Scandal' Live Tweeting: Nielsen Establishes Social TV Rating

'Scandal' Live Tweeting: Nielsen Establishes Social TV Rating | screen seriality | Scoop.it
"Gladiators" and other live-tweeting audiences led to the establishment of a social TV-rating system.
Mattia Nicoletti's insight:

Scandal is breaking the rules of television. 2000 tweets per minute. 

more...
No comment yet.
Rescooped by Mattia Nicoletti from La Nouvelle Télévision
Scoop.it!

New Study Confirms Correlation Between Twitter and TV Ratings

New Study Confirms Correlation Between Twitter and TV Ratings | screen seriality | Scoop.it

Via Clément Morin
Mattia Nicoletti's insight:

Twitter and ratings might be connected but numbers are very low. What is important it's viewers experience. 

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Beet.TV: Nielsen, Twitter Moving Forward on Social TV Rating

AUSTIN -- The next vital step in digital video measurement will be in the development of a more holisitic rating for video across platforms, including tablets and mobile devices, predicts David Gill, VP at Nielsen, during an interview with...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Viewers Are Flocking to Streaming Video Content — And So Are Advertisers | Underwire | Wired.com

Viewers Are Flocking to Streaming Video Content — And So Are Advertisers | Underwire | Wired.com | screen seriality | Scoop.it
The Internet has been seen as a disruptor to the traditional TV industry, but a new report suggests that it's also where the industry's biggest growth lies.
Mattia Nicoletti's insight:

I remember when some years ago I was talking to a media planner about a billboard strategy and he told me "we always put a billboard of the ad campaign close to company Ceo house (the investor) because in this way he is convinced that everybody sees the campaign".

 

I think that we are finally going to a one-to-one advertising and video contents online are a extraordinary medium for advertising, but the first step to take is to make ad investors to understand that an ad to a small targeted audience is better than a 30" commercial for million of people.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen Agrees to Expand Definition of TV Viewing

Nielsen Agrees to Expand Definition of TV Viewing | screen seriality | Scoop.it
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Study of TV Viewers Backs Twitter's Claims to Be Barometer of Public Mood

Study of TV Viewers Backs Twitter's Claims to Be Barometer of Public Mood | screen seriality | Scoop.it
A Nielsen study showed that the volume of tweets about a television show corresponded strongly to viewers’ real-time reactions as measured by a brain monitor.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Year on Twitter: Social TV | Twitter Blogs

Year on Twitter: Social TV | Twitter Blogs | screen seriality | Scoop.it
2014’s top moments in social TV according to the Nielsen Twitter TV Ratings (NTTR).
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content

Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content | screen seriality | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective - Lost Remote

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective - Lost Remote | screen seriality | Scoop.it
Nielsen Study: Combined TV and Viggle Ad Exposure More Effective
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings | screen seriality | Scoop.it
By Todd Spangler Nielsen and Twitter have released their first rankings of TV shows, designed to show the reach of TV-related conversation on Twitter.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts | TechCrunch

With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts | TechCrunch | screen seriality | Scoop.it
Twitter has acquired Trendrr, a company that tracks social media engagement around TV content, as announced in a Trendrr blog post and confirmed in a tweet by Twitter.
Mattia Nicoletti's insight:

Twitter social tv analysis=Nielsen+Trendrr+Bluefin Labs

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen Confirms Second-Screen Use is Rising

Nielsen Confirms Second-Screen Use is Rising | screen seriality | Scoop.it
Nielsen Confirms Second-Screen Use is Rising. NEW YORK, June 17: Almost half of smartphone owners and tablet owners are using their devices for second-screen interaction while watching television, Nielsen reveals in its latest survey..
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen: Multicultural teens key demo for growth of video advertising | Rapid TV News

As the 18-24-year-old demographic in the United States expands faster than any other young age group, so does its viewing and purchasing power.
Mattia Nicoletti's insight:

generations and habits are changing and living room television is losing against the rise of tablets and smartphones. Small screens will rule the world

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

The Nielsen Family Is Dead | Underwire | Wired.com

The Nielsen Family Is Dead | Underwire | Wired.com | screen seriality | Scoop.it
From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows.
Mattia Nicoletti's insight:

A long deep article by Wired about the new age of television.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Streaming on consoles increases | Advanced Television

Mattia Nicoletti's insight:

Videogame consoles can create strong tv ecosystem.

Streaming online on consoles it'sgrowing and smart tv producers have to consider it.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen Agrees to Expand Definition of TV Viewing

Nielsen Agrees to Expand Definition of TV Viewing | screen seriality | Scoop.it
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
Mattia Nicoletti's insight:

May Nielsen be a chance to leverage advertising in video contents?

more...
No comment yet.