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Screen seriality focus on tv industry and its insights
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The Real Reason Jimmy Fallon Took Over 'The Tonight Show' is the digital ad market

The Real Reason Jimmy Fallon Took Over 'The Tonight Show' is the digital ad market | screen seriality | Scoop.it
Suppose you are a chief executive or run an ad sales team. One of your top performers is hitting his quotas, but he's not up to date with the latest digital advertising streams....
Mattia Nicoletti's insight:

"Fallon created a lot of snackable media - and it is his digital audience that really matters. Those viral videos, tweets, Facebook likes, those are the real consumers that NBC is after. Leno, for all his fan loyalty and competitive TV audience metrics, didn't deliver digitally. Thanks Jay, it's been a great run but I need a 90-second spot that can hit the 18-44 demographic."


These are the moves that can convince ad investors to switch investments from traditional media to digital ones.

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Social media helps boost Olympic ratings

Social media helps boost Olympic ratings | screen seriality | Scoop.it
NBC’s coverage of the London Olympics has blown away the most optimistic projections for audience performance in an increasingly fractured media landscape.
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NIA Reports on NBC Breaking 'TV Everywhere' Record for Olympics - Businessweek

NIA Reports on NBC Breaking 'TV Everywhere' Record for Olympics - Businessweek | screen seriality | Scoop.it
NIA Reports on NBC Breaking 'TV Everywhere' Record for OlympicsBusinessweekFORT LEE, N.J., Aug.
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#NBCFail: spoilers feed prime time, 'silent majority' happy, NBC says

#NBCFail: spoilers feed prime time, 'silent majority' happy, NBC says | screen seriality | Scoop.it
Stung by online criticism of its "#NBCFail" Olympics, the broadcaster comes out fighting with a range of record cross-platform viewing stats it says show critics are just a 'vocal minority'.
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At a Network TV Gathering, a New Focus on the Web

At a Network TV Gathering, a New Focus on the Web | screen seriality | Scoop.it
At last week’s upfront presentations, network television executives spoke the languages of social media and Web science to a greater degree than ever.
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NBC Tunes Into Social With 'Million Second Quiz' Game Show

NBC Tunes Into Social With 'Million Second Quiz' Game Show | screen seriality | Scoop.it
NBC is embracing the second screen and social TV with its latest game show, "The Million Second Quiz."
Mattia Nicoletti's insight:

Second screen quiz show can be the next entertainment.

Last June I wrote a second screen quiz show format and I purpose it in UK and Italy but I have not got any answer or I was told to be too early for the market. Maybe now it's the right time ;-)

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NBC's 'Grimm' Embraces the Second Screen [EXCLUSIVE]

NBC's 'Grimm' Embraces the Second Screen [EXCLUSIVE] | screen seriality | Scoop.it
NBC Publishing and NBC Entertainment announced on Tuesday the release of a free interactive companion to the hit new drama, Grimm.
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BBC's super-served Olympics shows how narrowcast can go large

BBC's super-served Olympics shows how narrowcast can go large | screen seriality | Scoop.it
UK TV viewers are gobbling up 24 simultaneous live Olympics streams the BBC is taking from web to TV. First-week data shows a big appetite for viewing of all kinds.
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