screen seriality
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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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2014 World Cup a bellwether for multiscreen TV

2014 World Cup a bellwether for multiscreen TV | screen seriality | Scoop.it
As fans of the Beautiful Game gear up for the 2014 FIFA World Cup, kicking off in Brazil in June, it appears that the event could be the first truly multiscreen World Cup.
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Rescooped by Mattia Nicoletti from TV Everywhere
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Four Weird Things the Internet Is Doing to Our Understanding of Television

Four Weird Things the Internet Is Doing to Our Understanding of Television | screen seriality | Scoop.it

...When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.  So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.  

- There doesn’t have to be a difference between a “channel” and a “show.”...
- Programming can now be delivered to your television set through a remote control...

- Marketing and distribution are often the same thing...

- Television is no longer that different from publishing...


Via Peter Rosenberg
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Screen savour | Features | Research

Screen savour | Features | Research | screen seriality | Scoop.it
Multi-screening is a way of life for most UK households. But the way people use their screens defies neat categorisation, says MediaCom’s Claire McAlpine.
Mattia Nicoletti's insight:
"The natural fluidity and adaptive skill of human behaviour bends screens to our own needs, rather than our behaviour simply being determined by technological developments."
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