screen seriality
26.0K views | +0 today
Follow
screen seriality
screen seriality
Screen seriality focus on tv industry and its insights
Your new post is loading...
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

MIPTV report: What does virtual reality mean for TV? - MIPBlog

MIPTV report: What does virtual reality mean for TV? - MIPBlog | screen seriality | Scoop.it
19     19SharesAbove: managing director Matthias Puschmann of VAST MEDIA, Kay Meseberg, head of 360/VR at Arte; Thomas Wallner, president and co-founder of Deep Ink; and Stéphane Rituit, co-founder of Felix & Paul Studios. This lengthy and exciting session, led by managing director Matthias Puschmann of VAST MEDIA, began with a general survey of virtual reality—what it includes, current hardwareRead More
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement | screen seriality | Scoop.it
Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”
Mattia Nicoletti's insight:

Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

10 Trends for Social TV in 2013 - exclusive The Wit white paper - MIPblog

10 Trends for Social TV in 2013 - exclusive The Wit white paper - MIPblog | screen seriality | Scoop.it
What are the 10 hottest social TV trends right now? Which shows & genres will impact 2013? Look no further...
Mattia Nicoletti's insight:

In these 10 trends one is missing: video contents developed for social tv.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

MIPTV 2015 - Closing report

MIPTV 2015 - Closing report | screen seriality | Scoop.it
Deals and conference sessions at MIPTV 2015 confirmed that there are no longer any national or cultural barriers when it comes to content creation in any genre – and notably drama. And the second M...
more...
No comment yet.