screen seriality
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screen seriality
Screen seriality focus on tv industry and its insights
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Advertising's Triple Crown For The Second Screen - Forbes

Advertising's Triple Crown For The Second Screen - Forbes | screen seriality | Scoop.it
This article is by Brenda Fiala, senior VP, strategy, at Blast Radius.
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Grammys, Super Bowl broadcasts translate into a big boost for music sales | Rapid TV News

When it comes to television's promotional ability, it's not just ads that sell things. According to new research from Nielsen, televised music events are having a real effect on music sales.
Mattia Nicoletti's insight:

When you can buy digital music you don't need to wait to buy one song you heard a minute before. In particular if it cost one dollar.

Using a song as a commercial soundtrack can be a sales booster in the same way House of cards publicity can be a subscriptions booster for Netflix.

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How the Grammys Integrated Live Television and Social Media | TKGenius | Online Marketing Strategies & Training

How the Grammys Integrated Live Television and Social Media | TKGenius | Online Marketing Strategies & Training | screen seriality | Scoop.it
Last night's Grammy Awards was heavily integrated with social media, television programming and Twitter hashtags. Find out more...
Mattia Nicoletti's insight:

Grammys strategy, pros and cons. 

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» NBA Finals win triggers social media avalanche (infographic)

NBA Finals win triggers social media avalanche (infographic)  NBA Finals win triggers

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Is pizza ruining your social TV experience? How entertainment brands might fix it – Bazaarvoice Blog

Is pizza ruining your social TV experience? How entertainment brands might fix it – Bazaarvoice Blog | screen seriality | Scoop.it
The past few weeks were huge for social TV. First, Twitter announced plans to acquire Bluefin Labs, an analytics company that will help them develop a
Mattia Nicoletti's insight:

Personal experiences are very important to understand if a new trend (social tv in this case) effectively works.

This article make the reader and social tv companies understand how social tv is at its first stage.

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Stefanie Aßmann's comment, March 6, 2013 3:10 AM
Try this link http://blog.bazaarvoice.com/2013/02/28/is-pizza-ruining-your-social-tv-experience-how-entertainment-brands-might-fix-it/
Clément Morin's comment, March 6, 2013 3:34 AM
Thx!
Mattia Nicoletti's comment, March 6, 2013 3:52 AM
Thx Stefanie for providing a working link! ;-)
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While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player - Lost Remote

While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player - Lost Remote | screen seriality | Scoop.it
While Twitter doubles down on TV, Facebook reminds everyone it’s still a big player
Mattia Nicoletti's insight:

Facebook is going to become the biggest social tv player, but we have to remember that it will play the GetGlue/Miso/Viggle role more than the Twitter one.

 

Twitter, because of its 140 chars, it's like drinking coffee, it's simple. Simple and open to everyone. And contents (tweets) are fast and clear.

 

Facebook and Twitter more than competitors on social tv they could be partner.

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Tom Dolan's comment, February 13, 2013 2:09 PM
They also do very very different things from the broadcast viewpoint. You don't really follow a celebrity to hear their thoughts on Facebook, but their social stream while watching the same show as you can create a real bond. Also you can't easily search for celebs talking about your show and mention them on-air with facebook. FB, however, does allow UGC and polling and the ability to coalesce a conversation round an asset that represents a moment - even if they're doing their best to charge a fortune for that to happen.
Mattia Nicoletti's comment, February 14, 2013 12:52 AM
Yes you are right. It is a different kind of conversation. But do you agree that Twitter and Facebook will be the big players in the social tv market? I don't believe too much in Get Glue/Miso, etc., because of the small numbers.
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Social tv is getting bigger when everybody talks about social tv - Screendome

Social tv is getting bigger when everybody talks about social tv - Screendome | screen seriality | Scoop.it
Mattia Nicoletti's insight:

The importance of the role of media for social tv and 2012 biggest social tv facts (Michael Humphrey - Forbes)

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