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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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On TV, buzz and ratings are often at odds - The Boston Globe

On TV, buzz and ratings are often at odds - The Boston Globe | screen seriality | Scoop.it
When was the last time you read a story about the season arc of CBS’s “NCIS”? Or the surveillance issues raised by “Person of Interest,” also on CBS?
Mattia Nicoletti's insight:

In addition to what Matthew Gilbert wrote I say that Mad Men, Breaking Bad, Girls, have all a very interesting and profiled viewership for advertising investors. For examples the viewers of Mad Men are designers, architects, advertisers, creatives, and people with high level of education and salary. For this reason ad spaces are sold at higher prices even if ratings are not so high.

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TV, The Thinking Person’s Entertainment of Choice

TV, The Thinking Person’s Entertainment of Choice | screen seriality | Scoop.it
Television shows provide a kind of through-line that’s missing from most of our lives.
Mattia Nicoletti's insight:

Some contents are traditional storytelling some others not. Some are good for social tv some others not. The evolution of television is good for storytelling anyway.

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3 Television Shows that "Get" Social via @PostAdvertising

3 Television Shows that "Get" Social via @PostAdvertising | screen seriality | Scoop.it
Television has been “social” for years, but the embrace of real-time marketing has shifted social TV into a higher gear. Here are 3 shows doing it right.
Mattia Nicoletti's insight:

Contents+creativity are an amazing mix for social tv as shown by The Walking Dead, Duck Dynasty, Girls.

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