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Screen seriality focus on tv industry and its insights
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TV social network GetGlue is rebranding to tvtag and will get a major update next week

TV social network GetGlue is rebranding to tvtag and will get a major update next week | screen seriality | Scoop.it
GetGlue is rebranding next week to tvtag as part of an acquisition by i.TV completed in November 2013. Writing in an email to customers that was sent out today, the company says that ...
Mattia Nicoletti's insight:

Why rebranding when your awareness is strong?

GetGlue next week is rebranding to TvTag after being acquired some months ago by i.Tv. The reasons of the rebranding may be due to the need of showing a new and improved service. GetGlue awareness is strong among tv watchers but in the last year GetGlue lost its shine missing the chance to become a major player in social tv battle. i.TV will probably launch something new (a major update of the app is expected for next week) more appealing to users that were not enthusiasts anymore about just stickers.

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Getglue Acquired i.TV - More Social TV Market Consolidation [2334] | Social TV - TV App Market

Getglue Acquired i.TV - More Social TV Market Consolidation [2334] | Social TV - TV App Market | screen seriality | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more (Getglue Acquired i.TV - More Social TV Market Consolidation - APP Market
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GetGlue and GoodReads Don’t Promote Your Brand | Business 2 Community

GetGlue and GoodReads Don’t Promote Your Brand | Business 2 Community | screen seriality | Scoop.it
I hate GetGlue, even though I have an account. And I don’t use my GoodReads account except to keep track of books I want to read when I don’t have my little
Mattia Nicoletti's insight:

A different point of view about GetGlue. Is it useful for brands and users? Brands use it for giving rewards with stickers (Gamification will be enough?), users like to have conversations with other users watching the same content (what will happen when FB will work on their own check-in?).

 

I don't believe GetGlue is unuseful but I think in a few time bigger social network will run for replace it.  

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MediaPost Publications Will Twitter Eliminate Social TV Apps? 03/04/2013

MediaPost Publications Will Twitter Eliminate Social TV Apps? 03/04/2013 | screen seriality | Scoop.it
Will Twitter Eliminate Social TV Apps? - 03/04/2013
Mattia Nicoletti's insight:

Finally someone (Mark Walsh on Mediapost) writing about the power of Twitter compared to some other social tv networks/apps (even if they give more gamified and complex experiences). Write a tweet is still like to make a coffee... and the most of the people are for easy things.

 

 

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Facebook more than triples Twitter’s TV influence, finds survey - Lost Remote

Facebook more than triples Twitter’s TV influence, finds survey - Lost Remote | screen seriality | Scoop.it
Facebook more than triples Twitter’s TV influence, finds survey
Mattia Nicoletti's insight:

Twitter is easier but Facebook is (almost) public square. If graph search will work well (and will be implemented) Facebook can become a great tool for social tv. As I've been always thinking Social tv network as Get Glue and Viggle have very small numbers.

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With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch

With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch | screen seriality | Scoop.it

Social TV app maker GetGlue is already successful, with 3 million users and more than 500 million interactions with its mobile apps. That includes check-ins, likes, and reviews of TV shows and movies, showing pretty good engagement for its existing user base. But now it’s coming out with an iPad app that it believes will go above and beyond what it’s users have been able to do on the smaller screen.

 

GetGlue HD focuses on content discovery, providing a more personalized experience for its users, allowing them to get information and personalized recommendations for TV shows. It takes advantage of a user’s previous check-in data, as well as likes and ratings, to determine which shows at any given time a user might like. The whole idea is to re-imagine the electronic program guide — you know, that crappy interface on your cable set-top box you can never find anything on.

 

Users get recommendations not just for that night or even that week, but also get updates and can receive notifications about upcoming television shows and premieres well in advance. It also gives advanced information about certain types of events — for example, the score of the local baseball game or reviews for new movies coming out over the weekend. Users can also find new shows on streaming services like iTunes, Netflix, and Amazon.

 


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GetGlue Sale: Let the Second-Screen Shakeout Begin

GetGlue Sale: Let the Second-Screen Shakeout Begin | screen seriality | Scoop.it
In the past few years, dozens of startups have emerged looking to cash in by delivering TV-related content to couch potatoes. But it hasn’t been a path to overwhelming success.
Mattia Nicoletti's insight:

It's all about numbers, it's all about users. You can be the best second screen or social tv app in the world but if you have not enough users you are not going to survive for a long time.

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DISH aims for second-screen stickiness with GetGlue social TV | Rapid TV News

DISH aims for second-screen stickiness with GetGlue social TV | Rapid TV News | screen seriality | Scoop.it
Aiming to ensure that its TV everywhere viewers have experiences meeting current expectations, satellite TV provider DISH has incorporated features from GetGlue into its iPad second-screen app.
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Viggle, GetGlue Lead Way in New Era of Social TV | Business 2 Community

Viggle, GetGlue Lead Way in New Era of Social TV | Business 2 Community | screen seriality | Scoop.it
If you’re oblivious to apps like Viggle and GetGlue and how they’ve enhanced the TV-viewing experience, then 2013 may be the year you explore these options
Mattia Nicoletti's insight:

If Facebook moves towards check-ins, GetGlue and Viggle maybe in possible danger. Numbers matter and if standards are winning...

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As the social TV industry comes of age, stay tuned for what Facebook has in store

As the social TV industry comes of age, stay tuned for what Facebook has in store | screen seriality | Scoop.it
Despite, and in fact perhaps even thanks to the unstoppable rise of social media, we still watch a ton of television (by which I mean content).

Another fact: the way we look at ...
Mattia Nicoletti's insight:

If Facebook will add check-ins it affects social tv panorama. The power of 1 billion users network (as I always thought) can destroy companies like GetGlue, Miso and Viggle. Ubi maior... 

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Viggle Isn’t Buying GetGlue After All

Viggle Isn’t Buying GetGlue After All | screen seriality | Scoop.it
A new twist in the social TV story.
Mattia Nicoletti's insight:

Maybe Getglue is not worth so much money. Social Tv market is changing so fast that new opportunities are discovered everyday.

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End of Channel Surfing?

End of Channel Surfing? | screen seriality | Scoop.it

Social-networking sites like Facebook and Twitter have given television viewers a virtual water cooler to chitchat about their favorite shows. Now some companies are trying to extend that digital outlet a step further by reinventing the way people find TV programs.

 

App developers are updating the traditional channel guide to show viewers programs that are uniquely relevant to them based on their social circles.

 

Instead of channel-surfing or scrolling through a long list of shows, viewers can use these mobile apps to display shows that they or their friends like based on their preferences. Some of the apps integrate with Facebook's social network to identify and recommend TV shows and sports teams liked on the social network.

 

"We can help people discover what to watch in a fundamentally new way," Alex Iskold, chief executive of Adaptive Blue Inc., a New York-based maker of social TV app GetGlue. "When you sit down on the couch, you're wondering, 'What do I watch?' These kinds of guides are going to become pretty ubiquitous."

 

The apps extend the "social TV" movement that began a few years ago when developers started building apps that let people "check in," or tell their friends what shows they were watching in real-time. The idea was to replicate the success of start-ups like Foursquare Labs Inc., whose mobile app lets people virtually check in to a location and broadcast that information to their friends.

 

These app developers found, however, that the "check-in" never created enough critical mass to create a viable social TV community on its own.

 

Mr. Iskold said the check-in was just the foundation for creating a broader shift in how people watch and find new content. The company's original app, which has been downloaded about 3 million times, allowed people to check in to shows and join a real-time chat with others that did the same.

 

In coming weeks, GetGlue plans to relaunch its app as a social TV guide that will show a scrolling calendar with the shows, movies and sports that users' might like. It will show whether friends who use the app are watching the same show.

 

Read the entire article at http://online.wsj.com/article/SB10000872396390443545504577567620103762882.html.


Via Tony Obregon
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