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Screen seriality focus on tv industry and its insights
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Fox Upgrades Video App to Add Personalized Show Recommendations

Fox Upgrades Video App to Add Personalized Show Recommendations | screen seriality | Scoop.it
Fox Broadcasting has released a new version of its Fox Now video app for Apple devices that suggests shows users might want to watch based on their preferences and viewing history -- a feature desi...
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Fox, Twitter join in promotional partnership

Fox, Twitter join in promotional partnership | screen seriality | Scoop.it
Fox and Twitter have entered into a partnership to promote the broadcaster's programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network.
Mattia Nicoletti's insight:

Another point scored by Twitter in the social tv battle.

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Fox's Brennan: TV Everywhere 'is probably our most important online strategy'

Fox's Brennan: TV Everywhere 'is probably our most important online strategy' | screen seriality | Scoop.it

Via Peter Rosenberg
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Peter Rosenberg's curator insight, March 28, 2013 5:20 PM

Sherry Brennan: "We see that people who stream the most also watch the most TV. And the people who watch the least TV also are the people who stream the least. And so we saw this in video on demand 10 or 15 years ago and also in the premium TV market, like HBO: People who like video content and like to consume it, continue to like to consume more of it in more places. So those people are not going away from platform A to watch on platform B, although I do think there will be some shifting of where people watch time-shifted programming, away from DVRs and towards devices as TV Everywhere proliferates. But that's not really cannibalization, that's platform shifting."

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Next TV: Fox Social Media Strategy Focused on Engagement | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

Next TV: Fox Social Media Strategy Focused on Engagement | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | screen seriality | Scoop.it
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FOX signs pact with YouTube channel WIGS | Rapid TV News

FOX signs pact with YouTube channel WIGS | Rapid TV News | screen seriality | Scoop.it
FOX has signed a programming, marketing and distribution partnership with the WIGS YouTube channel.
Mattia Nicoletti's insight:

Diversification for a tv network can be a opportunity to experience new formats and new creativity. And, at the same time, a way to test YouTube as channel. 

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Fall TV Goes Social: 6 Fox Shows to Watch

Fall TV Goes Social: 6 Fox Shows to Watch | screen seriality | Scoop.it
Here's how Fox is using social media, providing second-screen experiences and letting fans watch episodes online. Watch these six trailers.
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Fox launches social Q&A in preparation for fall TV - Lost Remote

Fox launches social Q&A in preparation for fall TV - Lost Remote | screen seriality | Scoop.it
Lost RemoteFox launches social Q&A in preparation for fall TVLost RemoteTV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day.
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The Value of Twitter and TV : 2nd Screen Society

The Value of Twitter and TV : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Twitter is struggling to get more and more users and every single day a new study is released about how it is efficient for television.

I believe Twitter is working great for television but except for some live events and talent shows number are still smaller compared to the viewership. In my opinion a social tv strategy must go beyond a Twitter-only-strategy.

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That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment

That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment | screen seriality | Scoop.it
Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll.
Mattia Nicoletti's insight:

Transmedia projects can be a good solution to keep viewers interested to a tv show even when it is not on air.

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Fox Launches New Digital Content Syndication Network : 2nd Screen Society

Fox Launches New Digital Content Syndication Network : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

cross-platform contents for second screen.

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MediaPost Publications Fox's Big Screen Support For Second Screen Siblings 02/13/2013

Fox's Big Screen Support For Second Screen Siblings - 02/13/2013
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» Fox News anchor Bill Hemmer on Twitter’s role with TV

» Fox News anchor Bill Hemmer on Twitter’s role with TV | screen seriality | Scoop.it
Fox News anchor Bill Hemmer on Twitter’s role with TV...
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