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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Scooped by Mattia Nicoletti
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Twitter Exec: Amplify Allows for a ‘Marketer’s Dream’ : 2nd Screen Society

Twitter Exec: Amplify Allows for a ‘Marketer’s Dream’ : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Even if Mike Park, senior manager of Twitter Amplify, points out that Twitter works great for tv in live event, sports, news, in my opinion the 140 chars service can perform at best with everything is happening at that time. In fact time shifted viewing is where Twitter is in danger.

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Scooped by Mattia Nicoletti
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Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more ads)

Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more ads) | screen seriality | Scoop.it
And yeah, it's ultimately all about money. And advertisers.
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