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Amazon Explores New Distribution Methods, Teases Third Pilot Slate

Amazon Explores New Distribution Methods, Teases Third Pilot Slate | screen seriality | Scoop.it

Amazon Studios touted its new series during its summer TCA presentation and showed off clips of its upcoming pilots. 

 

 

The production arm of the Seattle-based tech giant made its first appearance at the Television Critics Association summer tour, trotting out talent from all five of its series. During the three-hour presentation, details emerged about how the fledgling studio plans to compete in the increasingly competitive digital content game and just what Amazon has planned for its move into TV-quality programming. 

 

Here's what The Hollywood Reporter learned during Amazon's three-hour presentation, which included a Q&A with Amazon Studios director Roy Price and panels for returning series Alpha House and new seriesTransparent, Mozart in the Jungle, Bosch and The After.  

 

Introducing Netflix-Style Binging 

Amazon released its first two comedy series, Alpha House and Betas, on a weekly schedule, but plans to experiment with new forms of distribution with its upcoming series. All 10 episodes of comedyTransparent will be released at once in September a la Netflix. Creator Jill Soloway says that was always the plan for the series, which stars Jeffrey Tamboras the patriarch of a dysfunctional L.A. family who reveals that he is transitioning to become a woman. "That certainly had a lot to do with the shape of the season," said Soloway of the comedy's rollout strategy. "I think of it like a five-hour movie more than 10 episodes." 

The streamer will similarly play with distribution strategy for Chris Carter's science fiction thriller The After. He revealed during the panel that the series will be released in four two-hour installments when it premieres in early 2015. He noted that it was a better strategy for the show, the plot of which has been heavily guarded so as not to spoil the mysterious phenomenon at the center of the story. "Amazon is going to show these an episode at a time," he said. "They’re not going to put these out all at once, which I think is good for the show."

Budget Not an Issue

Several questions aimed at the panelists dealt with the topic of money and whether the actors had to sacrifice a big paycheck for these projects, but they assured the critics that was not the case. The cast of Transparent was emphatic that Amazon Studios "pays your network quote." Quipped Tambor: "I just bought a new car." At the end of the presentation, Price addressed those concerns further, noting that "quality is a priority" for the studio. He also stressed that pilots set in Paris will film in Paris and those set in New York will film in New York because it "influences the texture of the shows." 

 

Ambitions Are Growing


Amazon ended its presentation by teasing its upcoming slate of pilots, which will be released for viewing in August. The new shows consist of three comedies — Red Oakes, The Cosmopolitans, Really — and two dramas — Hand of God, Hysteria. This is the first time that Amazon has released two pilot slates in one year. If all five shows are picked up to series, a distinct possibility since Price noted that Amazon could pick up any number of shows "depending on how people respond," it would double the studio's current lineup. "If people love a show, we're going to make the show," said Price. "We want to create shows that are special, memorable, ones that people will care about in five to 10 years." 


Free Shipping Included


At the end of the day, the originals are all about driving new customers to Amazon Prime, the $99 annual subscription that offers access to the Prime Instant Video library and includes free shipping on Amazon purchases. When asked about whether the shows would leave the video service after they are released on DVD, head of comedy Joe Lewis joked: "These shows will be available in perpetuity forever on Amazon Prime. Great deals on shipping, by the way." It was one of several references to Amazon's e-commerce roots during the presentation, including shout outs to Amazon devices such as the Kindle and Fire TV. Execs even too a few jabs at the company's foray into shipping via drones. Noted Price: "It's like we live in the future." 


Via Virginie Colnel
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Amazon, Netflix spend billions in content race, but competitors like YouTube are sneaking up

Amazon, Netflix spend billions in content race, but competitors like YouTube are sneaking up | screen seriality | Scoop.it
Today, I'm taking a stab at how much three major online video providers--Amazon, Netflix and Hulu--are spending to acquire existing content and produce original content. It's not as easy a task as some imagine, because only Netflix, to keep its investors happy, is really open about its specific content spending habits.
Mattia Nicoletti's insight:

Original contents vs acquired contents...

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Heading Into Its Sophomore TV Season, Amazon Takes a Big Step Forward

Heading Into Its Sophomore TV Season, Amazon Takes a Big Step Forward | screen seriality | Scoop.it
We talk to Amazon Studios chief Roy Price about the streaming service.
Mattia Nicoletti's insight:

Amazon in its video content production strategy is consistent to its philosophy: customers first. In the long period this consistency can really pay.

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Amazon drops Lovefilm Instant brand

Amazon drops Lovefilm Instant brand | screen seriality | Scoop.it
Amazon has announced plans to merge Lovefilm Instant into Amazon Prime, the next day delivery service associated with its online store. Prime Instant Video will launch next Wednesday and will ultim...
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Amazon Said to Seek Content to Start Internet TV Service

Amazon Said to Seek Content to Start Internet TV Service | screen seriality | Scoop.it
Amazon.com Inc., the world’s largest online retailer, has approached U.S. media companies to acquire rights for an online pay-television service, according to people with knowledge of the situation.
Mattia Nicoletti's insight:

Is OTT the new Cable?

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Amazon debuts 'second screen' TV experience for Kindle HDX, but Bezos mum on further living room plans - GeekWire

Amazon debuts 'second screen' TV experience for Kindle HDX, but Bezos mum on further living room plans - GeekWire | screen seriality | Scoop.it
The second-screen experience in action on a Kindle Fire HDX at Amazon HQ this week. The debut of Amazon's new Kindle Fire HDX tablet lineup is bringing a n
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Rumor: Amazon May Be Getting Into The Console Business

Rumor: Amazon May Be Getting Into The Console Business | screen seriality | Scoop.it

Another tech giant may be getting into the games business. Sources are telling Game Informer that online retailer and gadget maker Amazon is prepping an android-based console for release in 2013, likely before Black Friday. When contacted for comment by Forbes, an Amazon rep said that it did not respond to rumors or speculation.

Mattia Nicoletti's insight:

Big tech players are building huge ecosystems to lock their customers, but anyway they are moving toward transmedia. Gaming would be a big step for Amazon toward transmedia and Bezos knows it perfectly.

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Content is King! Amazon Invests Millions In Original TV Shows…But Why? - Brian Solis

Content is King! Amazon Invests Millions In Original TV Shows…But Why? - Brian Solis | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Amazon is developing new contents to leverage its ecosystem and for the same reason Fan Fiction will play the same role for ebooks.

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IMDB Wants to Challenge Twitter on Social TV Front

IMDB Wants to Challenge Twitter on Social TV Front | screen seriality | Scoop.it
Amazon's been making a much bigger push into advertising and original entertainment.
Mattia Nicoletti's insight:

Amazon second screen experience driven by Imdb. The power of ecosystems.

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Inside Amazon’s Open-Source Original Content Strategy

Inside Amazon’s Open-Source Original Content Strategy | screen seriality | Scoop.it
In December, while Netflix was gearing up to make its 2013 programming splash with House of Cards and Arrested Development, Amazon was also busy greenlighting six comedy pilots that are now in production.
Mattia Nicoletti's insight:

Passing by the producing process whay it is interesting in Amazon strategy is, as Netflix, it focus on customers. They try to produce tv shows that Amazon customers may like. Once again this is a customer service approach.

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9 predictions for social TV in 2013 - Lost Remote

9 predictions for social TV in 2013 - Lost Remote | screen seriality | Scoop.it
9 predictions for social TV in 2013
Mattia Nicoletti's insight:

The best social tv predictions around


I agree (and I wrote about it) with second screen becoming first screen, with the need of new storytelling to improve social tv, and with Netflix and Amazon evolution. I found very interesting VRM, but coming to Get Glue + Viggle I don't give many chances to them (numbers are small compared to Twitter and Facebook) if a big player will not acquire them. Maybe we need a real Amazon customized personal tv guide manager to follow and discover tons of contents available. Then I would add YouTube that, potentially (thanks to Google ecosystem), with the new remote control feature can become a extremely big player.

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Amazon debuts $7.99 per month Prime Subscription - FierceOnlineVideo

Amazon debuts $7.99 per month Prime Subscription - FierceOnlineVideo | screen seriality | Scoop.it
ven though consumers could end up paying more in the long term, Amazon.com is betting they'll embrace a monthly $7.99 Prime Subscription that mimics what's already out there from Netflix and Hulu.
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Amazon’s New Firefly Service Recognizes 100M Different Items

Amazon’s New Firefly Service Recognizes 100M Different Items | screen seriality | Scoop.it
Alongside the launch of the Fire Phone, Amazon announced Firefly, a new service for identifying products and information out in the real world. Of course, Amazon will also help you... Keep reading →
Mattia Nicoletti's insight:

The new Amazon service, a sort of Shazam of everything, may become a real killer app for the company of Bezos. 

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Newfronts Analysis: Why Microsoft, Yahoo, Etc. Invaded TV's Turf

Newfronts Analysis: Why Microsoft, Yahoo, Etc. Invaded TV's Turf | screen seriality | Scoop.it
Netflix wasn't at the Digital Content NewFronts this past week but the streaming service might as well have been there. Unmistakable was its influence on the heavyweight digital brands frontloaded ...
Mattia Nicoletti's insight:

Are original contents the solution?

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Why Amazon revived BBC's Ripper Street

Why Amazon revived BBC's Ripper Street | screen seriality | Scoop.it
Executive producer Simon Vaughan talks about the landmark deal to resurrect Ripper Street through Amazon Studios
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Amazon Says Its Pilot System Is Working, but What About Binge Viewing? - TheWrap

Amazon Says Its Pilot System Is Working, but What About Binge Viewing? - TheWrap | screen seriality | Scoop.it
The online giant isn't convinced that the the binge approach favored by rival Netflix is the best way to release original programming
Mattia Nicoletti's insight:

"Amazon discovered social conversation around episodes released all at once declined much faster than shows released once a week. Normal shows decline about one-third after the first week, but conversation about “binge shows” dropped more than 60 percent after the first few weeks."

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Amazon bundles PS4 with Kindle Fire HDX

Amazon bundles PS4 with Kindle Fire HDX | screen seriality | Scoop.it
Well, this seems like an odd pairing, but it looks like Amazon is taking advantage of the second-screen gaming experience by... (#Secondscreen included...
Mattia Nicoletti's insight:

Second screen bundle in full effect. It may seem just a promotional offer but this is actually one of the strongest selling move for second screen. It show the importance that second screen has for leading companies as Amazon and Sony (even if Sony is not in a good moment)

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The Next Big Ad War: Netflix vs. Hulu vs. Amazon

The Next Big Ad War: Netflix vs. Hulu vs. Amazon | screen seriality | Scoop.it
netflix, hulu and amazon prime are bound to have a full-fledged ad war soon enough.
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Why Jeff Bezos Bought the Washington Post--Six Theories - LAUNCH -

Why Jeff Bezos Bought the Washington Post--Six Theories - LAUNCH - | screen seriality | Scoop.it
[ Jeff Bezos was TIME's Person of the Yea r in 1999. ]

Spectacular news broke yesterday that Je...
Mattia Nicoletti's insight:

This is not an article about television and its future but it is a very interesting post by Jason Calacanis on why Jeff Bezos decided to buy Washington Post. It is a post on how old media can still have a chance in a digital world. A must-read article.

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Amazon Unlocks The Value Of Fan Fiction With 'Kindle Worlds'

Amazon Unlocks The Value Of Fan Fiction With 'Kindle Worlds' | screen seriality | Scoop.it
In a funny way, fan fiction is the purest form of literary art there is, the one most untainted by commerce.
Mattia Nicoletti's insight:

This is something that can add value to great stories. It is more than add details to a existing story because gives the opportunity to fan to write their ideas on what they love generating buzz, reactions, complains, endorsement by other fans. Is fan generated content.

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Amazon Studios debuts 14 pilots for free viewing

Amazon Studios debuts 14 pilots for free viewing | screen seriality | Scoop.it
Whether the pilots get the green light for a season of episodes will depend on what viewer data shows. 'The goal is to get customer feedback,' says studio head Roy Price. Read this article by Dan Farber on CNET News.
Mattia Nicoletti's insight:

As usual Amazon is the one to innovate. Testing pilots with users to choose the tv series to produce is a typical Amazon strategy: put the customer first.

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Stephen King's Under the Dome to debut on CBS with four-day VOD window on Amazon | Rapid TV News

Stephen King's Under the Dome to debut on CBS with four-day VOD window on Amazon | Rapid TV News | screen seriality | Scoop.it
In an in-season VOD window deal, Under the Dome, a new TV series based on Stephen King's novel and produced by Steven Spielberg's Amblin Television, will premiere on CBS Television Network in June, while Amazon Prime subscribers will gain unlimited...
Mattia Nicoletti's insight:

VOD services like Netflix and Amazon giving their customers what they want. Arrested Development and Stephen King tv series are two clever moves and a customer service killer app.

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Connect to all your TV viewing apps from one place, meet Plizy - Lost Remote

Connect to all your TV viewing apps from one place, meet Plizy - Lost Remote | screen seriality | Scoop.it
Connect to all your TV viewing apps from one place, meet Plizy
Mattia Nicoletti's insight:

How do viewers manage all the different social tv apps?

We need a standard when we will get it?

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Amazon Brings Kindle Fire's Killer Instant Video Feature to iPad | Gadget Lab | Wired.com

Amazon Brings Kindle Fire's Killer Instant Video Feature to iPad | Gadget Lab | Wired.com | screen seriality | Scoop.it
Amazon wants to sell you content and products, and it doesn't care which devices you use to help achieve that goal. On Wednesday, Amazon released an iPad version of its Instant Video app.
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