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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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This One Stat Shows How AMC Dominated Twitter This Fall

This One Stat Shows How AMC Dominated Twitter This Fall | screen seriality | Scoop.it
Nielsen released their first Twitter television ratings, measuring how many tweets were sent during the premiere of a show's new episode. (Small window into @twitter's relevance in "second screen." Stronger Interest Graph = more ad dollars.
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SXSW: AMC offers DVD extras with content in OTT movie portal | Rapid TV News

SXSW: AMC offers DVD extras with content in OTT movie portal | Rapid TV News | screen seriality | Scoop.it
AMC Networks is launching a transactional video-on-demand catalogue movie website, dubbed Yeah! TV, starting with over 50 movies, including 300, Terminator and Pulp Fiction.
Mattia Nicoletti's insight:

Video on demand with extra contents. What if extra contents of films and tv series will be on second screen in the future. 

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TV Networks Play to 'Second Screen'

TV Networks Play to 'Second Screen' | screen seriality | Scoop.it
AMC will show video vignettes on an online app it is launching this weekend to promote its crime drama The Killing, one of a number of increasingly ambitious such efforts being produced by TV networks.

Via Clément Morin
Mattia Nicoletti's insight:

It's very interesting the second screen content strategy developed by AMC for The killing: let viewers deepen a new character with some videos about his story and his past.

 

It could push tv series producers to create a relationship between audience and the characters before pilot airing.

Characters are the key to engage viewers. 

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Randy Finch's Film: How Social Media May (Paradoxically?) Be Contributing to Booming Business For Movie Theaters

Social media seem to be the booster for both movie thetres and television. In the meanwhile MPAA is still seeing the internet as a threat...

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