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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Rescooped by Mattia Nicoletti from Social TV addicted
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Starcom MediaVest Group: "Brands need to integrate mobiles and tablets into TV campaigns"

As one of the world’s leading digital ad agencies, Starcom MediaVest Group is wasting no time in identifying the ripening opportunities for its clients around connected TV.

Steve Smith, Head of Thought Leadership at Starcom Mediavest Group, told us at the IP&TV World Forum event in London recently that connected TV provides an exciting new way to create “stimulating, meaningful, uplifting” experiences for brands, and gain depth of measurability metrics that were previously impossible.


Via Raffaele Nappi
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Rescooped by Mattia Nicoletti from Social TV & Second Screen Information Repository
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How Live-Tweeting TV Shows Ruins Everything

How Live-Tweeting TV Shows Ruins Everything | screen seriality | Scoop.it

Daniel Carlson understands the impulse to live-tweet your favorite show, which is to say, he acknowledges that such impulses exist and are acted upon. But thinks manning Twitter while a TV episode airs and blasting out quotes, instant reactions, and plot points is an awful thing to do...


Via Nicholas Barr
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Why the 'Second Screen' is Your Next Key Marketing Strategy

Why the 'Second Screen' is Your Next Key Marketing Strategy | screen seriality | Scoop.it
Those using tablets or smartphone while watching TV offer advertisers a huge opportunity - but only if their strategy is right,...
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