Steve Momorella, owner and founder of TEKGROUP International, addresses the all too common question that almost all marketers are faced with these days: how to find and create the best content for one's audience. In this article, heprovides many methods for putting out great content and finding inspiration for your business's content marketing efforts.
A few of the highlights from his list include:
"Ask those who love you the most."
As Momorella points out, "no one has better things to say about your organization than your existing customers and brand loyalists." To take that a step further, few things are more convicing to prospective customers than hearing about happy current ones.
Telling the story of your own company gives your audience a "behind-the-scenes" look at things like where you came from, your goals and visions, and your daily operations. With the increased use of social media for marketing purposes, people want to connect with brands on a more personal level. Letting them know that you're not just a bunch of machines, and rather, a group of people with personalities who want to connect with your customers, makes your brand much more likeable.
"Curate, aggregate, and annotate."
Of course, any content marketing advice must contain an answer to the big question: how to I make time for all of this? The answer to not being able to create all of your content is the increasing trend of curation. As Steve says in his post, "Sometimes aggregating a set of valuable content and then offering your own opinions, thoughts and annotations can be useful and help position you as a thought leader in a particular industry."
Via Ally Greer