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Rescooped by Kathrine Jølle Wathne from It's Your Business
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5 Ways to Push Your Company Past the Startup Phase

5 Ways to Push Your Company Past the Startup Phase | Scooping for the first time! | Scoop.it
Launching a startup is tough, but moving past start-up and into phase two can be even tougher.

Via The Fish Firm
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Maid Marion's comment, January 7, 2013 6:43 PM
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ben bernard's comment, January 9, 2013 11:43 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Phyllis Smith's curator insight, February 3, 2013 12:43 AM

Ok - you started a business - then what?  Learn how to move into Phase two of your business - good article.

Rescooped by Kathrine Jølle Wathne from Entreprenurship
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40 Pieces of Inspiration For Entrepreneurs

40 Pieces of Inspiration For Entrepreneurs | Scooping for the first time! | Scoop.it
Here are forty tips designed to help entrepreneurs, business leaders, mavericks and aspiring innovators accelerate our collective and individual pursuits towards inspiration.

Via Hasan Siber
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Rescooped by Kathrine Jølle Wathne from iPads in Education Daily
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How One Classroom Actually Used iPads To Go Paperless (Part 1: Research) | Edudemic

How One Classroom Actually Used iPads To Go Paperless (Part 1: Research) | Edudemic | Scooping for the first time! | Scoop.it
RT @ShellTerrell: How One Classroom Actually Used iPads To Go Paperless (Part 1: Research) http://t.co/yoda6yOn #edtech #elearning...

Via Jon Samuelson
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Rescooped by Kathrine Jølle Wathne from Lean Content
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11 Tactics to Help Create New Content

11 Tactics to Help Create New Content | Scooping for the first time! | Scoop.it

 

Steve Momorella, owner and founder of TEKGROUP International, addresses the all too common question that almost all marketers are faced with these days: how to find and create the best content for one's audience. In this article, heprovides many methods for putting out great content and finding inspiration for your business's content marketing efforts.

 

A few of the highlights from his list include:

 

"Ask those who love you the most." 

As Momorella points out, "no one has better things to say about your organization than your existing customers and brand loyalists." To take that a step further, few things are more convicing to prospective customers than hearing about happy current ones.

"Look within."

Telling the story of your own company gives your audience a "behind-the-scenes" look at things like where you came from, your goals and visions, and your daily operations. With the increased use of social media for marketing purposes, people want to connect with brands on a more personal level. Letting them know that you're not just a bunch of machines, and rather, a group of people with personalities who want to connect with your customers, makes your brand much more likeable.

"Curate, aggregate, and annotate."

Of course, any content marketing advice must contain an answer to the big question: how to I make time for all of this? The answer to not being able to create all of your content is the increasing trend of curation. As Steve says in his post, "Sometimes aggregating a set of valuable content and then offering your own opinions, thoughts and annotations can be useful and help position you as a thought leader in a particular industry."
Via Ally Greer
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Scooped by Kathrine Jølle Wathne
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Apple

Apple | Scooping for the first time! | Scoop.it
Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad.
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