If you have made any kind of a career change in the past decade, more than likely you did not find your new position through a job fair or want ad. Yet, this is how many of my college students expect to find a job this spring when they graduate. Surprised? Read on.
One of the most aggravating experiences I have as a teacher (at two different universities) is the lack of ambition demonstrated by students today and the almost total absence of a professional networking presence on the social web.
Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. Last week, I conducted a non-scientific study on LinkedIn use among my undergraduate students and an underwhelming 10% of my students have a LinkedIn Profile! Note students are traditional and non-traditional undergrads, working and non-working, and a mix of majors....
Via Jeff Domansky