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Rescooped by Richard Rego from Public Relations & Social Media Insight
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Are Twitter Ads Right For Your Local Business? How To Decide

Are Twitter Ads Right For Your Local Business? How To Decide | Scoopedia | Scoop.it

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads?

 

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there?

 

For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence, raising overall awareness, attracting new followers and leads, as well as driving more traffic to their website and customers to their doorstep.

 

Twitter is particularly effective for local restaurants and retailers that are more inclined to generate check-ins and posts from in-store customers. Local marketers can and should capitalize on this organic traffic by using Twitter as a vehicle to promote special offers, discounts, and product/menu updates that drive consumers to their locations and entice them to spend and spend more....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 23, 2013 1:46 AM

Great advice for small business to use Twitter to get marketing results.

Rescooped by Richard Rego from Public Relations & Social Media Insight
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How small businesses can make the most of Twitter

How small businesses can make the most of Twitter | Scoopedia | Scoop.it

"If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money."

 

I have to credit the above statement to Will Critchlow, it truly condenses what I'm about to discuss in a simplified way.

 

Essentially social media costs nothing but can be a fairly time consuming practice depending on how many platforms you choose to use. Social media is also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers. As a small business you're in a great position to start exploiting social media for all its worth...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 22, 2013 1:05 AM

Truly helpful, simple tips to help business use Twitter effectively.