You know what they say: content is king. So how do you grow your business using content marketing?
You can use social media, of course, sharing up-to-the-minute news and information on Twitter (utilising a unique hashtag to maximise reach), engaging your audience on Facebook (implementing a paid promotion to target new customers) and managing your professional relationships on LinkedIn.
In this fascinating Scientific American article, the authors (Oren Shapira and Nira Liberman) tell us that creativity is not bound by the sole innate characteristics of an individual and can in fact be changed based on situation and context.
"Since physical metaphors regarding creativity are so common and appear in several different languages, a group of researchers hypothesized that they may extend beyond mere clichés. But can acting out metaphors really affect how our minds work?"
Not content with dominating IPOs on Wall Street, Silicon Valley entrepreneurs are taking their can-do, failure-conquering, technology-enabled tactics to the challenge of global poverty. And why not?
If we can look up free Khan Academy math lectures using the cheap, kid-friendly computers handed out by the folks at One Laptop per Child, who needs to worry about the complexities of education reform?
With a lamp lit up by an electricity-generating soccer ball in every hut, who needs coal-fired power stations and transmission lines?
And if even people in refugee camps can make money transcribing outsourced first-world dental records, who needs manufacturing or the roads and port systems required to export physical goods?
No wonder the trendiest subject these days for TED talks is cracking the code on digital-era do-gooding, with 100 recent talks and counting just on the subjects of Africa and development.
In a 2003 speech, Kofi Annan, then U.N. secretary-general, challenged Silicon Valley's tycoons to look abroad, daring the valley to "bring more of its remarkable dynamism and innovation to the developing world." California moguls old and new have risen to the challenge.
The most famous of these techno-philanthropists, Microsoft founder Bill Gates and his wife, Melinda, commit jaw-dropping sums of cash each year, backed up by the best science that money can buy, in a business-like effort to eradicate polio and river blindness, and to raise small farmers' incomes in Africa and South Asia.
Others opt for a more explicit technological evangelism, bordering on utopianism. In 2011, financier Bob King donated $150 million to found the Stanford Institute for Innovation in Developing Economies, which "aims to transform the lives of people in poverty on a massive scale through entrepreneurship and innovation."
Eric Schmidt, the chairman of Google, and Jared Cohen, a former U.S. State Department official who now runs the "think/do tank" Google Ideas, predict in their new book, The New Digital Age, that connecting the world's remaining 5 billion offline people to the Internet will turbocharge global development. The "gains in efficiency and productivity will be profound," they write, "particularly in developing countries where technological isolation and bad policies have stymied growth and progress for years." Schmidt even ventures that everyone worldwide will be online by 2020. If he and Cohen are right about the power of connectivity, poor countries are in for a wild few years.
Les 50 plus grandes entreprises ICT au monde se livrent une guerre sans merci pour dominer le marché. Face au trio de tête IBM, Oracle et Microsoft, les fournisseurs locaux n'ont aucune chance, selon l'étude de Booz ...
Organizations struggling to fulfill their creative potential should reframe the questions they ask about their business, marketplace, and customers, according to the founders of Beautiful Mind, a London-based innovation consultancy launched this...
Berengere Fally's insight:
Creative rebranding via collaborative work between neroscience and design
La croissance dépend essentiellement de la capacité des entreprises à innover. En France, les pôles de compétitivité sensés booster l’innovation à partir de cluster thématique semblent peiner. Dommage.
For decades, the world has thought of Canada as America's friendly northern neighbor -- a responsible, earnest, if somewhat boring, land of hockey fans and single-payer health care. On the big issues, it has long played the global Boy Scout, reliably providing moral leadership on everything from ozone protection to land-mine eradication to gay rights. The late novelist Douglas Adams once quipped that if the United States often behaved like a belligerent teenage boy, Canada was an intelligent woman in her mid-30s. Basically, Canada has been the United States -- not as it is, but as it should be.
But a dark secret lurks in the northern forests. Over the last decade, Canada has not so quietly become an international mining center and a rogue petrostate. It's no longer America's better half, but a dystopian vision of the continent's energy-soaked future.
That's right: The good neighbor has banked its economy on the cursed elixir of political dysfunction -- oil. Flush with visions of becoming a global energy superpower, Canada's government has taken up with pipeline evangelists, petroleum bullies, and climate change skeptics. Turns out the Boy Scout's not just hooked on junk crude -- he's become a pusher. And that's not even the worst of it.
With oil and gas now accounting for approximately a quarter of its export revenue, Canada has lost its famous politeness. Since the Conservative Party won a majority in Parliament in 2011, the federal government has eviscerated conservationists, indigenous nations, European commissioners, and just about anyone opposing unfettered oil production as unpatriotic radicals. It has muzzled climate change scientists, killed funding for environmental science of every stripe, and in a recent pair of unprecedented omnibus bills, systematically dismantled the country's most significant long-cherished environmental laws.
The author of this transformation is Prime Minister Stephen Harper, a right-wing policy wonk and evangelical Christian with a power base in Alberta, ground zero of Canada's oil boom. Just as Margaret Thatcher funded her political makeover of Britain on revenue from North Sea oil, Harper intends to methodically rewire the entire Canadian experience with petrodollars sucked from the ground.
There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. The chart above is proof that bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort. More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Because they appeal to a very specific target market, Nancy and her team didn’t set out with a goal of extensive readership – rather, they wanted to share valuable content that would enable them to become thought leaders in the payroll services space....
Sure, you have a business, but whether you sell a product or a service, you must provide SERVICE. What makes you so much different from your competitor that your prospects are knocking down your door? Or are they?
Solving problems is your real product not your widget or your services. Anyone and everyone does that. It is you, your service and your ability to meet the customer/prospect needs that will drive your business.You already know that people buy from people. You are “people” not just your brand or your company. It is your responsibility to meet needs, solve issues and instill a level of comfort and trust with your audience.
The buying decision occurs in the emotional environment.“Too many business owners and sales people try to sell their product or service, neglecting the fact that their customer is a person. In fact, the customer is a person who has feelings, influences and a mind of their own. They want to be connected with, and to trust and believe the person from which they are buying.” Rebecca Wilson....
EdSurge Current education system stifles creativity: Adobe ARNnet It found that although 85 per cent of parents and 67 per cent of educators in Australia believe creativity in education will fuel economies in the future, 70 per cent of Australian...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.