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The 10 New Rules for SEO

The 10 New Rules for SEO | Scoop.it! with your social media | Scoop.it

To facilitate Social Media SEO optimization…

Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication.
 Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three.
 Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.

Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641


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Katie Campbell's curator insight, June 19, 2013 2:06 PM

Think like your audience to improve #SEO. #SocialMedia #Marketing

Paola Cinti's curator insight, June 21, 2013 9:47 PM

Nel solo 2012, BMW, JC Penney, overstock, e Forbes sono stati tutti rimossi dall'indice di Google per aver cercato di ingannare il sistema.

Elsie Whitelock's curator insight, June 27, 2013 7:14 AM

nice and simple to understand

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How to Create Hashtags That Broaden The Reach of Your Posts.

How to Create Hashtags That Broaden The Reach of Your Posts. | Scoop.it! with your social media | Scoop.it

How to Create Hashtags That Broaden The Reach of Your Posts.


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What Pew’s Creators and Curators Study Means for Content Marketers

What Pew’s Creators and Curators Study Means for Content Marketers | Scoop.it! with your social media | Scoop.it

Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.


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Guillaume Decugis's curator insight, October 29, 2013 8:19 PM

Interesting to see the role of content curators starts to be measured in studies like this.


I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 

malek's curator insight, October 30, 2013 5:38 AM

Imagine this Venn digram

-54% of the sample are content creators.

-52% are curators

-40% create and curate

The overlap is an explosion in curation role, helped by the eruption in visual content curation

Neil Ferree's curator insight, October 31, 2013 8:22 AM

This helps answer the question: Why is Social Marketing Important?

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Graph Search Optimization: The New SEO and What it Means for Social Advertisers

Graph Search Optimization: The New SEO and What it Means for Social Advertisers | Scoop.it! with your social media | Scoop.it

To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.

 

Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content. 

 

They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.

 

Find Out More: http://www.insidefacebook.com/2013/04/22/graph-search-optimization-the-new-seo-and-what-it-means-for-social-advertisers/


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Joe Wise's curator insight, April 24, 2013 9:50 PM

Critical stuff for SMMs

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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Scoop.it! with your social media | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


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Christine A. Dawson's curator insight, June 2, 2013 8:01 AM

This exceptionally well-written article by Jayson DeMers is one to remember!  It reinforces what we've instinctively known about SEO and reminds us where our focus should be - quality!

The Social Matrix's comment, July 2, 2013 11:10 AM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Fotografie Turismo Italia's curator insight, July 15, 2013 1:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

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Off-Page SEO in 2013

Off-Page SEO in 2013 | Scoop.it! with your social media | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


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Josie's curator insight, June 13, 2013 5:00 PM

Yes, of page SEO is a significant indicator of how well your brand is doing!

Jimmy Lecours's curator insight, June 14, 2013 6:56 AM

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

UniqueWebsites's comment, July 18, 2013 2:32 AM
The report says that social signals are "not really a factor that Google will most likely focus on" - however I understood that Google already draws reviews from different review sites into its Google Places (now Google+) data; my Google Webmaster tools shows links from Pinterest. I would expect Social Signals (obviously including goolge+) to be factored into the algorithm - although I'm not an expert SEO so I can't say with authority.
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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Scoop.it! with your social media | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum


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Ali Anani's curator insight, March 3, 9:39 PM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 6:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 8:53 PM

Valuable collection of the art of curation from Robin Good.

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How To Gradually Grow a Good List of Reliable News Sources on Twitter

How To Gradually Grow a Good List of Reliable News Sources on Twitter | Scoop.it! with your social media | Scoop.it
Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by c...


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Stephen Dale's comment, July 31, 2013 1:48 AM
Thanks for the kind words :-)
Julia Chandler's curator insight, August 7, 2013 1:35 AM

Title says it all - good intro for those who remain unswayed?

Lucy Wyatt's curator insight, October 10, 2013 6:54 AM

This might be good for students beginning a current research topic.

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The Basic Flipboard Curation Guide

The Basic Flipboard Curation Guide | Scoop.it! with your social media | Scoop.it

Click here to edit the content


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Stephen Dale's curator insight, June 16, 2013 2:02 AM

Flipboard (an App available for iOS and Android) is my favourite app for consuming and sharing inrormation. Relevence is improved by being able to choose the topics you want to follow, and liking or favouriting specific articles.

 

The recent addition of the Flipboard Editort now enables you to create and curate your own magazine, which you can share with others, or keep simply as a place for bookmarking.

 

In this article, Sue Waters provides a step by step guide on how to use and make the most of the Flipboard features. 

Stephen Dale's curator insight, June 16, 2013 2:05 AM

tephen Dale's insight:

Flipboard (an App available for iOS and Android) is my favourite app for consuming and sharing inrormation. Relevence is improved by being able to choose the topics you want to follow, and liking or favouriting specific articles.

 

The recent addition of the Flipboard Editort now enables you to create and curate your own magazine, which you can share with others, or keep simply as a place for bookmarking.

 

In this article, Sue Waters provides a step by step guide on how to use and make the most of the Flipboard features. 

MTD's curator insight, June 24, 2013 1:10 AM

We like Scoopit, but Flipboard is good too. Take a look!

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Put Social Media Curation on Autopilot While Customizing Every Single Story: BundlePost

Put Social Media Curation on Autopilot While Customizing Every Single Story: BundlePost | Scoop.it! with your social media | Scoop.it

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Robin Good's curator insight, June 18, 2013 7:35 AM



BundlePost is a social curation web app which allows you to easily find relevant posts on the topics of your interest and to auto-schedule their republication on your preferred social media channel with your custom hashtags and Twitter names.


The service has been out there for over a year, but it has recently updated its website and service features.


BundlePost taps into your selected set of RSS feeds and Google Alerts (not for much longer) and aggregates relevant posts according to your theme and keyword specifications so that you can review, edit and modify those that you want to get published.


Scheduling and distribution features allow you to set exactly where and when you want each piece of content to be published.


BundlePost integrates perfectly with HootSuite, allowing you to upload days of ready-to-go scheduled content for any social network in minutes, and with its hashtag system is capable of creating folders for each of your campaigns, clients or accounts that coincide with a specific topic.


"Within each folder you designate the keywords and phrases that you know will be found in the text of the content curated by Bundle Post, as well as what hashtags you want the system to replace them with. You can also identify any words or phrases that will be contained in the text of posts and have Bundle Post automatically replace them with a specific twitter name, making it an active link when posted."


My comment: The perfect tool for social media and content marketers looking for the easiest way to post relevant content to their social media channels automatically and over time. If you are ready for a pretty "Spartan" interface but have a strong need to automate your social publishing needs, this solution may be worth checking out. Outside of my personal doubts on the effectiveness of this approach, the tool delivers tremendous time saving features for those looking exactly for this. You ca have automate FollowFridays. If instead you wonder from were all this extra information noise in your Twitter and social media accounts comes from, you now have another possible suspect.




Free 30-day trial available (no credit card required).


More info: http://www.bundlepost.com/


How it works: http://www.bundlepost.com/tour


Pricing: http://www.bundlepost.com/pricing



Therese Torris's curator insight, June 19, 2013 1:55 AM

automated reposting of social feeds and alerts..

one should be wary of duplicate content  

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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | Scoop.it! with your social media | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.


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Jeff Domansky's curator insight, July 1, 2013 11:25 AM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 7:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
Stephen Zimmett's curator insight, September 6, 9:16 PM

Some good informaion

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Issue #15 - eLearning Weekly

Issue #15 - eLearning Weekly | Scoop.it! with your social media | Scoop.it
Issue #15 – This week’s free eLearning weekly newsletter includes the Best 12 e-Learning articles, The Top 3 Free Educational Technology articles, and The Best 5 e-Learning Infographics.

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Christopher Pappas's curator insight, December 23, 2013 1:31 AM

Issue #15 – Last week’s free eLearning weekly newsletter includes the Best 12 e-Learning articles, The Top 3 Free Educational Technology articles, and The Best 5 e-Learning Infographics.

 

Get the Best eLearning News and Articles in your inbox every Tuesday!

 

Subscribe for Free! Premium eLearning Content. Once Per Week. Spam Free. Your Email is Safe.

 

http://elearning-weekly.com/issue-15/

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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Scoop.it! with your social media | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


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Athena Catedral's curator insight, April 24, 2013 3:06 AM

2 sides of the same coin: SEO for inbound and SMO for outbound. Although both have the capability to generate leads. They are better used side by side as compliments. With SEO making the sites searchable and SMO interacting with clients in this ever-evolving digital marketing space.

Jean-Marc TRESOR's curator insight, April 26, 2013 7:43 AM

Social Media

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Optimizing For Facebook Graph Search: SEO Meets Social

Optimizing For Facebook Graph Search: SEO Meets Social | Scoop.it! with your social media | Scoop.it

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.

 

Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.

 Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710


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Alexander Abramov's curator insight, May 9, 2013 9:59 PM

I'm sorry but facebook in RuNet is less important than Vkontakte

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The Ultimate Pinterest SEO Guide

The Ultimate Pinterest SEO Guide | Scoop.it! with your social media | Scoop.it

You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.

 

It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO.

 

By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for.


Read more at: http://www.business2community.com/pinterest/the-ultimate-pinterest-seo-guide-0520458


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Russ Alman's curator insight, June 12, 2013 8:14 AM

I agree with most of the suggestions in the article; however, I'd like to see some verification that some of these techniques really do work.

CBPNetwork's curator insight, June 17, 2013 1:27 AM

Interesting post about Pinterest and SEO.

Zen's curator insight, July 8, 2013 6:56 AM

Avec cela on n'a plus d'excuses pour ne pas maitriser Pinterest !!!

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The 10 New Rules for SEO

The 10 New Rules for SEO | Scoop.it! with your social media | Scoop.it

To facilitate Social Media SEO optimization…

Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication.
 Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three.
 Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.

Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641


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Katie Campbell's curator insight, June 19, 2013 2:06 PM

Think like your audience to improve #SEO. #SocialMedia #Marketing

Paola Cinti's curator insight, June 21, 2013 9:47 PM

Nel solo 2012, BMW, JC Penney, overstock, e Forbes sono stati tutti rimossi dall'indice di Google per aver cercato di ingannare il sistema.

Elsie Whitelock's curator insight, June 27, 2013 7:14 AM

nice and simple to understand

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The Best Curation Tools for Education and Learning

The Best Curation Tools for Education and Learning | Scoop.it! with your social media | Scoop.it
Curation tools and web services designed to create learning paths, curriculums, thematic collections and PKM portfolios


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Blanca Stella Mejia's comment, June 11, 2013 5:32 AM
Good one!
Blanca Stella Mejia's comment, June 11, 2013 5:32 AM
Good one!
Ʀoɱiɳа's curator insight, July 5, 2013 7:33 AM

Curaduría de herramientas educativas y de aprendizaje.

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Curate Rich Visual Information Pages On Any Topic with Etceter

Curate Rich Visual Information Pages On Any Topic with Etceter | Scoop.it! with your social media | Scoop.it

 

 


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Mark Correia's curator insight, June 10, 2013 7:21 PM

Pre-evaluation

 

Lydia Gracia's comment, June 11, 2013 1:09 AM
Some months ago they were in beta version. Effectively they're Spanish. I will go into the tool attracted by the Visual personnalization of the content.
Andreas Kuswara's comment, June 11, 2013 4:37 AM
looks promising
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Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Scoop.it! with your social media | Scoop.it

Click here to edit the content


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Jose Jordan's curator insight, June 28, 2013 10:48 AM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 2:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

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Curate Your Private Collection of Images, Texts, Clips or Websites with Iceber.gs

 

 


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Robin Good's curator insight, June 20, 2013 8:24 AM



Iceber.gs is a web app which allows you to easily clip any text, image, video clip or entire web page and to store into a dedicated private visual collection by simply clicking a button.


Iceber.gs unlike Pinterest allows to clip not just images present on a web page, but allows to select specific text passages, to capture video clips and to save entire web pages from top to bottom. You can also upload multimedia files directly from your computer by simply dragging and dropping them in your favorite collection.


Iceber.gs collections are meant to be created for private use, and are not indexed by major search engines. Its main applications are in situations where you work in a team in which you need to share relevant research stuff, or when dealing with a client to whom you need to show drafts and layout examples.


An extension to capture new content is available for Chrome, Firefox and Safari: https://iceber.gs/iceframedownload/index.html


My comment: Useful alternative to the many visual curation boards out there for those in need specifically a "private", not publicly shared solution.



Free to use.


Try it out now: https://iceber.gs/


(Thanks to Francesco Guglielmino for first discovering it)




Olga Boldina's curator insight, June 20, 2013 10:34 PM

Обязательно попробовать!!!!!!!

Krysta Hammond's curator insight, June 21, 2013 7:59 AM

I like this chrome extension. A neat new way to curate and integrate into your main page. Interesting way to showcase a team project to showcase information back and forth. We tried this for one of our group projects as an assignment.