Giorgio Fontana, editor in chief at web-target.com, an italian-english magazine about email marketing, web marketing and the flow of online information, contacted us few days ago. He wanted to make an interview about scoop.it, which he started to use and appreciate.
Guillaume, our CEO, answered to him.
"1. Basically, Scoop.it allows everyone to create a magazine – to be a publisher. And from this point of view it's great, because it's indeed extremely simple to use. But my question is: to what kind of reader does it point? Is it just a technical tool to put contents together or is the internal community of other “scoopers” to be the real key?
Both. Our vision from the start was to help people express themselves and thus find their audience in the Web noise of today. Initially, Scoop.it started being used as an easy-to-use way to find an audience of readers through the following mechanism"