We recently spoke with Thomas Listerman, director of e-communications at University of San Francisco, about the private university’s #USFCA – a user-generated project to reach Millennials.
Guillaume Decugis's insight:
"In nine months, we have been able to generate 130,000 views and garner over 960 unique contributors" which - Listerman adds - is not bad considering that the University of San Francisco has about 10,000 students.
A great example of building a community by leveraging existing engagement on social networks and content curation: by curating the best content shared from its community, a brand can gain a lot of credibility, brand awareness and message consistency.
Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.
Marc Rougier's insight:
Everybody has heard about content curation by now. Every Internet marketer is a curator. Let's bring it to the next level: 5 tips from great curators, shared by @Martin (Marty) Smith, posted on @ janlgordon's Curatti.
Gamification, Customization, Dedicated site, Love and Cross-platform.
re you struggling to get more traffic? Believe me, I know how you feel. You’ve probably tried all techniques and methods you find on Internet but nothing works and you are not receiving desired number of visitors.
Ally Greer's insight:
Did you know that about 40% of our traffic comes from search? Publishing your content on a Scoop.it page in addition to sharing it allows you to be indexed by search enginges and subsequently discovered.
Chris Macdonald attended the #NewTechCrawl around San Francisco on October 25, 2013. This blog post is a recap of the offices that he visited.
Arabella Santiago's insight:
Scoop.it partnered up with @sfnewtech and the San Francisco Mayor's Office for Civic Innovation for #InnovateSF innovation month. This post is from communications consultant, Chris Macdonald, who was one of the participants. He writes about Scoop.it and some mimosas -- oh and our CEO, @Guillaume Decugis!
"In the (near) future perhaps what we will log onto in the morning will not be a Google homepage or an Internet browser, but a list of topics that are of interest to us -- carefully curated by trusted human sources who use a smooth platform like ScoopIt that creates sharp-looking sites without ads, without distractions." - Scoopiteer Kathy Drasky
"Do you want to boost your website traffic for free? Today, we will talk about a simple way to increase blog or website traffic with scoop.it"
Marc Rougier's insight:
Great post by topcasher.com on how content curation with Scoop.it effectively helps grow traffic.
I like how the community aspect is cleverly leveraged (discover content from curators who share your interest, get your content re-published, etc); this is an important part of the Scoop.it experience as well, indeed.
As a complement: yes it makes sense to create a topic matching an existing interest channel (as mentionned in this article). But topics can be created on any interest: We are constantly analysing active topics (we use a mix of algorithms and human brain juice to do it) and when enough quality topics exist on an interest which is not yet covered by the current channel list, we just extend the list! No limit then: every experise, every passion, every interest is welcome.
@Brian Yanish - MarketingHits.com has been a long time user of Scoop.it Business. We are really glad and proud that Scoop.it delivers such results to MarketingHits. And grateful to him to be an active member of our community.
This Smart and Simple Matters episode features the CEO of Scoop.it - Guillaume Decugis - as we talk about how curation can make you an expert, simplifying your self-expression, business failures that lead to success, and...
Guillaume Decugis's insight:
Joel interviewed me for his podcast and we discussed entrepreneurship, the curator's edge, the interest graph and the evolution of content curation.
This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is.
The University of San Francisco is doing an amazing thing - bringing its students and community members together over a hashtag. Thomas Listerman started this initiative less than a year ago, and has gained over 100K views on his beautiful USF-themed page. By collecting photos, stories, articles, and experiences shared with the #USFCA hashtag, Thomas has created a community with hundreds of contributors and curated this community on Scoop.it.
The new Scoop.it is finally here! The result of a community-driven initiative, the revamped platform aims at making content and users more easily discoverable through the implementation of interest channels.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.