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Scooped by gdecugis onto Scoop.it on the Web
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Spark Tech Talk: Content Curation and Distribution is King

Spark Tech Talk: Content Curation and Distribution is King | Scoop.it on the Web | Scoop.it

This is a podcast I recorded on Curation for Spark Tech Talk - "a regular podcast and a community of leaders discussing content in the areas of social media, technology, gaming, entertainment, business and more..."


I had the privilege to be joined by Oliver Hsiang from StumbleUpon and Gary Griffiths from Trap.it


It was great to have a dynamic conversation with both of them on the background and evolution of Curation as we all brought our different perspectives.


Enjoy! 

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Suggested by Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Scoop.it!

FAST COMPANY: Scoop.it Partnering With MailChimp For Easier Newsletters

FAST COMPANY: Scoop.it Partnering With MailChimp For Easier Newsletters | Scoop.it on the Web | Scoop.it


March 12, 2013 | By Nina Mandell
-- Scoop.It, the site that allows users to make and share their own topical "magazines", is partnering with email marketing site MailChimp to make it easier to deliver newsletters with curated content from their Scoop.It pages.

gdecugis's insight:

Nice coverage of our partnership with MailChimp for curated email newsletters. Exciting! 

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Rescooped by Ally Greer from Lean Content
Scoop.it!

How to Get Eyeballs on Your Business with a Blog | Social Media Today

How to Get Eyeballs on Your Business with a Blog | Social Media Today | Scoop.it on the Web | Scoop.it
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
Ally Greer's insight:

There are so many ways to create, distribute, and repurpose content. Thanks Genevieve Lachance for including Scoop.it in this awesome infographic!

Ally Greer's curator insight, May 8, 9:15 PM

Every business needs a blog. It's no longer a question.


While the content you host on your blog is important to your business, Genevieve Lachance brings up the important point that it isn't only about publishing your content on your blog, it's about how you share it and repurpose it after the fact.


There are many ways to distribute and redistribute content (including Scoop.it!) and you can see them all in this beautiful infographic. This is really what #leancontent is all about. 

Two Pens's curator insight, May 10, 12:35 PM

Via Ally Greer, social smarty: 

@hectorarturo's comment, May 11, 2:19 PM
I don´t think you need a blog, I think is good to have a blog. The important thing is not the blog itself, the important thing is the message you want to give using it; the, you can give the message using the blog, but, you can give the same message directly, using social networks and plain text messages (without links). Many customers don´t want click, want the message.
Rescooped by Ally Greer from Lean Content
Scoop.it!

Scoopit and the Lean Content Movement - Atlantic BT

Scoopit and the Lean Content Movement - Atlantic BT | Scoop.it on the Web | Scoop.it
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Ally Greer's curator insight, May 1, 8:14 PM

Great perception of lean content from Scoopiteer Marty Smith.

Randy Bauer's comment, May 3, 12:17 AM
Great scoop @Ally Greer. Very insightful message of content and the art of curation. I will refer to this again and again.
Scooped by Ally Greer
Scoop.it!

An idea to help you create content — even if you can’t write

An idea to help you create content — even if you can’t write | Scoop.it on the Web | Scoop.it
Scoop.it is fun and valuable tool to curate content ... and it seems to be exploding across the web.
Ally Greer's insight:

Thanks to Mark Schaefer for this great video interview with Guillaume! 

Monica S Mcfeeters's curator insight, April 22, 4:37 PM

Here's is some helpful ideas about what to do if you can't for what ever reason to write your own content.

Scooped by Arabella Santiago
Scoop.it!

Escape Velocity at Startup Product Summit with Guillaume Decugis, Co-Founder & CEO, Scoop.it

Reach Escape Velocity through Lean Content Marketing Marketing and Getting Traction Lightning Talk #12 Startup Product Summit San Francisco http://startuppro...
Arabella Santiago's insight:

Insightful look at product marketing from a startup founder's perspective by our very own Guillaume Decugis. 

Ally Greer's curator insight, April 19, 6:30 PM

Guillaume talked product marketing and how to keep it lean as a startup at the Product Marketing Summit a few weeks ago. Check out his tips in this gread video of his presentation!

Scooped by gdecugis
Scoop.it!

Curation Sensation Scoop.it Releases Read.it for iPad | SocialTimes

Curation Sensation Scoop.it Releases Read.it for iPad | SocialTimes | Scoop.it on the Web | Scoop.it

April 10, 2013 | By Devon Glenn-- Released today in the iTunes store, the app matches readers to relevant content using an interest graph compiled from its community of curators on Scoop.it. In addition to discovering and downloading articles, Read.it users can also share what they find on social networks including Twitter…

gdecugis's insight:

Devon Glenn from the Social Times coms back on Read.it, our interest-graph reader. 

Eric Moran's curator insight, April 15, 5:00 PM

Content Curation and Publishing are changing at the speed of sound. Here is another example of customized content tailored to the individual. Looking forward to trying this.

Eric Moran's curator insight, April 15, 5:01 PM

Content Curation and Publishing are changing at the speed of sound. Here is another example of customized content tailored to the individual. Looking forward to trying this.

Suggested by Sharilee Swaity
Scoop.it!

PrairiePrincess: Scoop It Is Like Clipping Newspaper Articles!

PrairiePrincess: Scoop It Is Like Clipping Newspaper Articles! | Scoop.it on the Web | Scoop.it
I am really enjoying the program, Scoop It. It reminds me of the old habit I used to have of keeping scrapbooks. Very fun!
Ally Greer's insight:

This is a fun, nostalgic article by Sharilee comparing her Scoop.it experience to the "old school" experience of clipping newspaper articles! 


Sharing things we find interesting has always been a fun pastime, even way back before the Internet with scrapbooks and newspaper clippings!


Thanks again, Sharilee, we're happy to be your latest "thing."

Sharilee Swaity's comment, April 17, 11:42 PM
Ally, thank you so much for re-scooping this!
Scooped by gdecugis
Scoop.it!

Scoop.it Partners with MailChimp for Easy Email Newsletters

Scoop.it Partners with MailChimp for Easy Email Newsletters | Scoop.it on the Web | Scoop.it

Today, Scoop.it partnered with MailChimp to help brands create easy email newsletter campaigns. The San Francisco startup originally let brands find related articles and turn them into curated online magazines. Now, Scoop.it users can grow their audience not just online but over email.

gdecugis's insight:

TechCocktail explains how this intergration takes the stress out of creating email newsletters campaigns.

No comment yet.
Scooped by gdecugis
Scoop.it!

Why Scoopit Is Becoming An Indispensable Learning Tool

Why Scoopit Is Becoming An Indispensable Learning Tool | Scoop.it on the Web | Scoop.it

"Implementing Scoop.it in the classroom was an “Aha!” moment, and I think you’ll have the same experience." wrote Leanna Johnson in this review of Scoop.it and curation in an educational context.

gdecugis's insight:

Content Curation is at its core education. And in a world where information is so vital, everything tends to become education: from marketing to selling and from building a community to raising awareness for a cause. So it's always comforting for us to see Scoop.it praised by the people who know the most about knowledge sharing: the educators themselves. 


Thanks Leanna! 

Louise Robinson-Lay's curator insight, March 8, 4:37 PM

Using Scoopit in the classroom.

Thomas C. Thompson's curator insight, March 9, 11:59 AM

Scoop.it and I fell in love at first glance.

 

Tim Pixley's curator insight, March 13, 7:57 AM

I agree!  Once you find the right curators and develop relationships with them, they turn into mentors. Some of them are very successful, industry experts, and deeply respected.  Some material gets put out months before they're covered in a college class.  The trick is to be discerning as to what is merely a fad versus a long-term trend. ;)

Scooped by Ally Greer
Scoop.it!

The Keyword Blog: Scoop.it Curator's Tips

The Keyword Blog: Scoop.it Curator's Tips | Scoop.it on the Web | Scoop.it

What filters do you use when curating?

Ally Greer's insight:

Here are some great tips from Scoopiteer Dennis T. O'Connor on finding the best content for your Scoop.it pages.

Diden Bouchaour's comment, March 6, 3:37 PM
bien
Scooped by gdecugis
Scoop.it!

The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | Scoop.it on the Web | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.It.

gdecugis's insight:

This is an interview I did with Deanna Dahlsad: she reached out to us disappointed by the shut down of Snip.it and as she'd been also a Scoop.it user, she wanted to discuss in more detail what Scoop.it could bring to Snip.it users.


One of the concerns she had was whether Scoop.it would one day shut down the way Snip.it did. This gave us an opportunity to highlight a few things in which we strongly believe such as the importance for any company of having a business model early-on and the role traction plays in securing its future. While no business can ever say "we'll be here forever," we feel strongly about the sustaniability of Scoop.it for a couple of reasons: our growth to now 7 million unique visitors/month in just about 1 year since our public launch and the early adoption of our premium offers, which validates our business model.


As a user of free services, I'm always concerned when I don't see them getting traction and offering a business model. I know, as an entrepreneur myself, that it's the only way investors will back it up and positive cash-flow can ultimately make it viable.


We know we owe it to our users and customers and that we need to keep deserving their trust. And we will do our best to do that.

Gail Rogers's curator insight, February 10, 7:32 AM

this is a fantastic tool

gdecugis's comment, February 12, 3:55 PM
Hi Robin. I know you have infinite curiosity which is a great quality for curators ;-) Just like some other successful companies in our space (HootSuite, SlideShare...), there are multiple reasons for us not to communicate on that in spite of having traction and success. To give you more insights, I would actually argue that growth rates on these numbers are actually more important than the absolute values themselves. Our traffic, usage and revenue are all growing at the same pace and have done x5 in 1 year. More importantly, in spite of being a significant scale with now 6m+ monthly uniques and close to 400,000 professionals and businesses with a Scoop.it account, it doesn't give any signs of slowing down (while we have many opportunities to catch and improvements to make). And without trying to pick on them but just to give a sense of perspective, we're about 20x the size snip.it had before they shut down. This is not to say we'll rest on our laurels: we're committed to make constant improvements to serve our community better and go much further so stay tuned for more updates!
Robin Good's comment, February 13, 1:36 AM
Thanks Guillaume for your kind feedback.
Scooped by Ally Greer
Scoop.it!

How to Become an Online Authority Using Scoop.it

How to Become an Online Authority Using Scoop.it | Scoop.it on the Web | Scoop.it

"What is Scoop.it? Scoop.it is a powerful content curation tool that allows you to pool information into an online newspaper. Why is it powerful? Because it provides you the potential to become an authority in your area of expertise, without ever writing a blog."

Ally Greer's insight:

Brad James of Creative Agency Secrets gives a great perspective on how to use curation to become the source of knowledge for your niche. 

piodalcin's comment, January 24, 5:33 PM
Still I believe scoop.it needs a better interface. Not so easy to use and understand for newcomers.
Ally Greer's comment, January 24, 7:15 PM
Thanks for the feedback! I'm always here to help if you have any questions. ally@scoop.it
Brian Shields's curator insight, February 4, 6:03 PM

For our clients with web hosting services, we will be adding this neat tool to your websites over the next few days.  A few things about this tool that add value are the following:

1.  Scoopit is a great tool for content curation.  Each practice plays an important role as a resource for eye care information and also as a local community member.  We will develop your Scoopit pages to meet these goals

2.  Social Sharing is becoming more and more important.  Scoopit's tools integrate very well with the Social Platforms we've developed for our clients.

3. SEO is becoming more and more dependant on niche content that is dynamic and circulated throughout the web.  Scoopit's services allow for domain hosting, thereby leading very relevant traffic in your region back to your websites.



I've utilized ScoopIt quite a bit as a content curator for Social Media and also for Biomarkers and Personalized Medicine.  This is a very clean platfrom that offers a great way to archive the data we are sharing on Twitter, Facebook, and Other Platfroms 


Scooped by gdecugis
Scoop.it!

8 Must-Have Apps for Your Mobile/Social Business

8 Must-Have Apps for Your Mobile/Social Business | Scoop.it on the Web | Scoop.it

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my team and my clients.

gdecugis's insight:

Janet Fouts compiled this list on Social Media Today. For those who don't her she's a social media coach who help people and businesses figure out how to use social media for outreach and marketing.


"I already loved the Scoop.it website for curating posts in my areas of interest, but being able to scan titles and share just-out news with my social networks and my clients while I’m in line at the bank or waiting for a flight makes it just that much sweeter." she wrote.


Here's where to find our iOS App and the Android one.

gdecugis's comment, January 11, 1:35 PM
Thanks for the comment Eric!
Barbara Kurts's comment, January 13, 8:21 PM
http://www.scoop.it/t/health-leads-plus
Penelope's comment, January 15, 8:38 PM
You are top of all the latest news and can share immediately!
Scooped by Ally Greer
Scoop.it!

Content Curation - Overview - Convert With Content

Content Curation - Overview - Convert With Content | Scoop.it on the Web | Scoop.it

Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and has authority in a given topic. You can curate content that you create and curate the content that is important or interesting to you and your brand.

Ally Greer's insight:

Thanks, Stephanie Frasco for including Scoop.it on this list of places to curate! It's always nice to be seen as a place filled with opportunity.

Peg Corwin's curator insight, May 19, 11:57 AM

Great list of sources for content, including Scoop.it.  Some new to me.

Scooped by Ally Greer
Scoop.it!

Content Curation for Nonprofits - Notes from #13ntccur8

Content Curation for Nonprofits - Notes from #13ntccur8 | Scoop.it on the Web | Scoop.it
This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on "Content Curation for Nonprofits"  with Will Coley.  This blog post offers reflections and resources from the session.
Ally Greer's insight:

Master Curator Beth Kanter presented on content curation for non profits at  this year's Nonprofit Technology Conference. 


Check out her slides and notes: I spy a Guillaume and a Scoop.it!

No comment yet.
Scooped by Arabella Santiago
Scoop.it!

5 steps for an impactful content strategy

5 steps for an impactful content strategy | Scoop.it on the Web | Scoop.it
Arabella Santiago, Marketing and Communications Director at Scoop.it, about the - according to her - 5 key steps in a content strategy that works.
Emmanuel Gigante's curator insight, May 1, 2:50 AM

always great insights from @arabellatv

Scooped by Arabella Santiago
Scoop.it!

Scoop it Boards for Economics

Scoop it Boards for Economics | Scoop.it on the Web | Scoop.it
A growing number of teachers are curating Scoop It Boards focusing on specific exam courses or aspects of the subject - ranging from ones on market failure and government intervention through to international economics, China, and relevant...
No comment yet.
Scooped by Arabella Santiago
Scoop.it!

Scoop.it How to for Elementary Campus PD

A quick guide and challenge to curate with Scoop.it
Arabella Santiago's insight:

Great Prezi to help teachers use Scoop.it in elementary schools. 

No comment yet.
Scooped by gdecugis
Scoop.it!

Using MailChimp Integrations to Create and Curate Great Content

Using MailChimp Integrations to Create and Curate Great Content | Scoop.it on the Web | Scoop.it

One of the hardest parts of sending a newsletter out regularly is coming up with content that's both interesting and relevant to your subscribers.

gdecugis's insight:

Nate Ranson explains how to overcome the newsletter writer's block using  - among other tips - content curation and the newly implemented Scoop.it integration on the MailChimp blog.

Ileane Smith's comment, April 17, 5:13 PM
Is AWeber integration coming?
gdecugis's comment, April 17, 5:31 PM
It's not planned at the moment. I'm learning about them from your comment but we'll check it out. Have you tried the file export as a workaround? Curious to see if it works well. Thanks for the suggestion!
Scooped by Ally Greer
Scoop.it!

Creating newsletters with content curation platforms: Scoop.it

Creating newsletters with content curation platforms: Scoop.it | Scoop.it on the Web | Scoop.it
Content curation platforms are integrating with email platforms. Scoop.it, for instance, now offers the opportunity to send newsletters. Test and analysis.
Ally Greer's insight:

Thanks J-P De Clerck for this great writeup on our newly launched newsletter feature!


J-P makes a great point in stating that "the evolution towards an integration of content curation platforms and other marketing tools and tactics is obvious. Nothing you do as a marketer stands along. At least, it shouldn't."


We're happy to be paired with MailChimp and make it easier to communicate directly with your audience.



piodalcin's comment, March 24, 7:18 PM
li
Emmanuel Gigante's curator insight, April 2, 1:20 PM

This is so coolfirst time I saw it

Peg Corwin's curator insight, May 20, 11:33 AM

Excerpt on options for customization of newsletters from scoops:



  • "The possibility to either let the newsletter link to your Scoop.it content (curated content) or the original article (or multimedia content such as presentations, videos and more).
  • "You can customize the header which is recommended from a branding and consistency perspective if you do more than just curating, which you probably do, right?
  • "You can use a custom URL on your header image (sending people who click to the desired web page)."

 

Also read this post for step by step use of Mailchimp with Scoop.it.

Scooped by gdecugis
Scoop.it!

Scoop.it Integrates with MailChimp for Curated Newsletters - SocialTimes

Scoop.it Integrates with MailChimp for Curated Newsletters - SocialTimes | Scoop.it on the Web | Scoop.it
Scoop.it has integrated with MailChimp to give content curators a way to build an audience for their digital magazines through email newsletters.
gdecugis's insight:

Nice interview of Arabella by Devon Glenn of the Social Times as we launched curated email newsletters.

No comment yet.
Suggested by Sharilee Swaity
Scoop.it!

Using Scoop It To Curate Content and Build Your Brand

Using Scoop It To Curate Content and Build Your Brand | Scoop.it on the Web | Scoop.it
Scoop.It is is an online program that allows you to "scoop" content that appeals to you, in specified subjects. The interface is beautiful, customizable, and tailored to very specific topics.
Ally Greer's insight:

Thanks Sharilee for putting together this great overview of Scoop.it.

Ursula O'Reilly Traynor's comment, March 6, 5:10 AM
ty indeed!
Sharilee Swaity's comment, March 13, 1:43 PM
Thank you for the re-scoops!
Scooped by Ally Greer
Scoop.it!

Digital Curation & Sweet Scoopage | The Daring Librarian

Digital Curation & Sweet Scoopage | The Daring Librarian | Scoop.it on the Web | Scoop.it

Hi! My name is Gwyneth and I am NOT an expert at Digital Curation. But I'm learning! I joined Scoopit years ago but it didn't really appeal to me until I saw it in action this summer

Ally Greer's insight:

Thanks, Gwyneth, for this awesome writeup and sweet diagrams!

Leatherandlace's curator insight, February 23, 7:52 PM

I really enjoyed reading Gwyneth's blog. She has alot of good information that I could use & was easy to understand, since I am a newbie to all of this.

Jeannette Jean's comment, February 25, 10:38 AM
My name is Jeannette and I joined Scoopit 72 hours ago -though my learning curve has not yet began I enjoy being in the company of smart individuals:).
Scooped by Ally Greer
Scoop.it!

“Students of all ages must be trained to curate content"

“Students of all ages must be trained to curate content" | Scoop.it on the Web | Scoop.it

“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.”


Ally Greer's insight:

From Daily Edventures:


Educators often see the Internet as a double-edged sword. While the Web provides nearly limitless information on any given topic, that information is often unfiltered, unedited and unfocused. That’s where Marc Rougier and his company, Scoop.it, come in. While their tools were originally created to help marketers and entrepreneurs increase their online visibility, the company quickly discovered that teachers and students found the curation tool invaluable.


“Since the explosion of Web 2.0,” Rougier says, “we live in a world of information overload: everyone has become a producer of information.” This abundance of information, according to Rougier, has generated a double problem: “If everyone can speak, to whom should I listen?” (a problem of qualification of information — extracting the signal from the noise), and “If everyone can speak, how can I get heard?” (a problem of acquiring visibility, reputation, and a voice).


Here, the mission is to get students aware of the importance of information management — to let them really touch, first hand, the challenge of qualification and organization of data – whatever their subject of study. We live in a world of information abundance and (almost) information democracy. Yet, if we are not prepared for it, we can be force-fed by a very small amount of data (a unique video seen a billion times…) and even by false information, and let a vast amount of valuable data be wasted. Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.

Maria Claudia Londoño D.'s curator insight, February 12, 11:56 AM

Es una competencia de gran valor y relevancia hoy día:tener factor crítico de selección de contenidos,discernimiento:frente a la gran cantidad de información a la que los estudiantes y jóvenes tienes acceso ,gracias a las TIC!

corneja's curator insight, February 13, 8:10 AM

“If everyone can speak, to whom should I listen?” and “... how can I get heard?” #communication #content

Louise Robinson-Lay's curator insight, March 8, 4:41 PM

Teaching the important skills of information management. A thought provoking article.

Scooped by gdecugis
Scoop.it!

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Scoop.it on the Web | Scoop.it

Last year’s favorite buzz word, Content Curation is set to go mainstream in 2013. Content Curation is the process of finding, organizing and sharing online content. The Future of Content is now mostly related with Curated content and Scoop.it is one of the key platforms for this.

gdecugis's insight:

Why is Content Curation crucial for businesses? How does it differ from Content Farming? How's the role of Media evolved? These are some of the questions we went through with Hayden Richards from Intelligent HQ.

Eric Moran's curator insight, January 14, 10:05 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

Eric Moran's curator insight, January 14, 10:06 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.