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Driving Revenue w/ Social, Content, Marketing Automation

Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013. 


Via Ally Greer
theclairbyrd's insight:

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

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Neil Ferree's curator insight, October 3, 2013 7:23 AM

Content Marketing Automation and 10 Techniques You Should Know

AlGonzalezinfo's curator insight, October 31, 2013 11:56 AM

Fantastic resource here.  The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!

Marc Kneepkens's curator insight, November 2, 2013 1:43 PM

Great presentation.

How about using strategies like this to find funding? Creativity impresses investors.

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Why we're more creative when we’re tired, and 9 other surprising things about how brains work

Why we're more creative when we’re tired, and 9 other surprising things about how brains work | Scoop.it Blog Curation | Scoop.it
You may be hardwired as an introvert or an extrovert. But don't worry there are ways to change how our brains work.
theclairbyrd's insight:

Editor's Note: Quality curation requires a shockingly large amount of creativity. You have to read, interpret, and then add to the insights already within what is most likely a killer piece of content. So, this piece should help you identify when and how is best to do any creative work.


Excerpt:


1. Your brain does creative work better when you’re tired.


When I explored the science of our body clocks and how they affect our daily routines, I was interested to find that a lot of the way I’d planned my days wasn’t really the best way to go about it. The way we work, in particular, actually has a lot to do with the cycles of our body clocks.


Here’s how it breaks down:


If you’re a morning lark, say, you’ll want to favor those morning hours when you’re feeling more fresh to get your most demanding, analytical work done. Using your brain to solve problems, answer questions and make decisions is best done when you’re at your peak.

For night owls, this is obviously a much later period in the day.

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Urvi Nagrani's curator insight, January 29, 11:50 PM

Perhaps it's good I'm working at night then...

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8 Common Mistakes in How Our Brains Think and How to Prevent Them - - The Buffer Blog

8 Common Mistakes in How Our Brains Think and How to Prevent Them - - The Buffer Blog | Scoop.it Blog Curation | Scoop.it
What are the biggest thinking mistakes all of us do nearly every day? We've collected the 8 biggest thinking mistakes here today for you:
theclairbyrd's insight:

Wow! Incredible to see how our thinking is affected by things so close to sub-conscious, it's hard to actually notice yourself doing them. 

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10 educational and enlightening Twitter accounts you should follow

10 educational and enlightening Twitter accounts you should follow | Scoop.it Blog Curation | Scoop.it
Twitter may share some things with Facebook, but it's ultimately a different beast altogether.

Many Twitter noobs open an account, and are immediately at a loss as to what they’re ...
theclairbyrd's insight:

Editor's Note: Really interesting list pertaining to using Twitter as an accessory to bigger self-learning strategies. We maybe can't get "college educated" via social media alone (yet), but it can definitely be an incredible discovery mechanism for interesting, enlightening content! 

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Medium and being your own platform – Marco.org

Medium and being your own platform – Marco.org | Scoop.it Blog Curation | Scoop.it
theclairbyrd's insight:

Some interesting insights in this article about writing for external sites instead of your own individual "platform." All of this is based on the assumption, however, that to have a platform, one must have their own blog or original content at all. Is this true?


Many famous reporters, writers, and others got famous for their writing as it appeared in other media. Jack London wrote for magazines and his works didn't actually appear in book form until far later in his career. Journalists write for newspapers. The reputation and clout you carry, your "platform," as it were, is directly related to what additional reputable names your name is associated with.


What do you think? Do you think that you need a content creation aspect to build an audience that listens to you? 

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How to Create an Idea Dashboard to Track Your Favorite Content Ideas - Conspire: A @Mindjet Publication

How to Create an Idea Dashboard to Track Your Favorite Content Ideas - Conspire: A @Mindjet Publication | Scoop.it Blog Curation | Scoop.it
Content marketing is about more than just great content; it requires application, too. Here's how to create an idea dashboard to track your favorite ideas.
theclairbyrd's insight:

Such an awesome way to keep track of your content musings from the folks at Mindjet.

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Rescooped by theclairbyrd from Lean Content
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Driving Revenue w/ Social, Content, Marketing Automation

Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013. 


Via Ally Greer
theclairbyrd's insight:

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

more...
Neil Ferree's curator insight, October 3, 2013 7:23 AM

Content Marketing Automation and 10 Techniques You Should Know

AlGonzalezinfo's curator insight, October 31, 2013 11:56 AM

Fantastic resource here.  The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!

Marc Kneepkens's curator insight, November 2, 2013 1:43 PM

Great presentation.

How about using strategies like this to find funding? Creativity impresses investors.

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5 free tools to organize your thoughts | PCWorld

5 free tools to organize your thoughts | PCWorld | Scoop.it Blog Curation | Scoop.it
Web-based text outliners range from Notepad-like simplicity to sophisticated, searchable, collapsible idea wranglers.
theclairbyrd's insight:

Great resources that go beyond basic mind-mapping. These tools can create hierarchies of importance and help your organize based on priority as well as volume. 

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Two Models of Success for European Startups | Tech Cocktail

Two Models of Success for European Startups | Tech Cocktail | Scoop.it Blog Curation | Scoop.it
In the 18th century, the French philosophers invented l’esprit critique. Centuries later, it seems we French people value criticism over a lot of things – such as enthusiasm, for instance.
theclairbyrd's insight:

Editor's Note: While not directly inline with this blog's editorial scope, this guest article on Tech.co from our CEO, Guillaume, is an interesting piece of thought leadership to keep in mind when you are considering starting your own business. There is no "perfect place" or "holy grail" of locations to start your company -- regardless of how pratical or crazy your idea may be. 


At the end of the day -- focus on what you want to create and what market that creation fits the best into. That's the place you should be. 

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Scaling the New School of Knowledge [Infographic] - SocialTimes

Scaling the New School of Knowledge [Infographic] - SocialTimes | Scoop.it Blog Curation | Scoop.it
Web platforms may one day catch up to traditional institutions like the Library of Congress in their ability to collect and organize millions of documents, according to an infographic by content curation platform Scoop.it.
theclairbyrd's insight:

We created this infographic to establish that the scale of knowledge sharing through web technologies is increasing at a breakneck pace. 


The other companies included are doing an incredible job indexing documents and knowledge in their own ways, providing new and better avenues for education around the world. 

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The Rise Of The Smart Web: New Hope For Finding Your Audience | via Forbes

The Rise Of The Smart Web:  New Hope For Finding Your Audience | via Forbes | Scoop.it Blog Curation | Scoop.it
At long last, sanity and clarity may be coming to the Internet.
theclairbyrd's insight:

Our CEO, Guillaume Decugis, gave an interview with Forbes about how the web is changing in 2013. 


"We've had the fun web [lolcats], we've had the beautiful web [pinterest], but now we're moving from that to thinking about a new era of the "smart web."


The smart web is not about the best robots or the best algorithms to find, filter, and share the best web content. The smart web is about coupling the je nais se quos of the human mind, judgement, and intuition with those robots to create a more meaningful internet. 

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