Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. (5 Tips for Optimizing and Integrating Your Social Media Content http://dlvr.it/DwsGN)
This article talks about the importance of integrating communications across several media channels and gives 5 tips to ensure successful integration. Marketers can lose opportunities if they do not implement integration. Making content easy to share can encourage people to share the content/information to others thus increasing the reach of the content, it can increase traffic to your site as a result help to reach your communication goals. Being able to adapt content and keeping eye on trends can also be beneficial as search engines can update and relate information back to your original content, bringing even more people to your website to view your content. Knowledge of popular trends can be useful to understanding what is important to audiences. Another tip is about being prepared yourselves for viral messages. Foreseeing such a reaction can mean you are better able to measure the success of the message and you will be better able to capitalize from the hype and reach. Integrating social media is very important to IMC as more and more marketers make use of social media tools in the marketing of their brands. The 5 tips talked about in this article can optimize companies marketing communications.
The Pew Internet and American Life Project shed light on one of the biggest challenges for retailers: more than half of U.S. adult cell phone owners used their mobile phone during the recent holiday season to access product reviews, compare prices and calla friend or family member for purchasing advice.
The main focus of this article is the positive use of the IMC concept pertaining to the increase in Retail Sales. As the usage of mobile technology increases so do retail sales as consumers now indulge in online sales. It is, obviously, easier for consumers to go onto a website or an app as opposed to walking into one store after another. Since it has become a common trend, it has been adapted into marketing techniques. Statistics show an increase in the users of mobile phones. This could have a negative impact on businesses if they do not tread carefully. It could cause them to shut down their physical retail stores as they are not attracting the same number of walk-in customers. On the contrary, this could also be beneficial taking into consideration the rental costs, staff salaries and other overheads.
If happy customers buy more and bring friends, then it behooves marketers to care about the customer experience.
Selina EverHungry Nihalani's insight:
I feel this article highlighted some really good points about integrated digital marketing through the various social networks, interactive web-based and mobile technologies. In my opinion, I agree that these kind of ways of marketing has shifted power from the producer to the consumer and has definitely helped improve the result of greater marketing. This article listed out a number of trends of marketing in this year. The one that I appreciated the most is the"The Maturation of Mobile". Smartphone and tablets have become so popular in the last couple of years. Most of the people own a smartphone nowadays from little kids to the elderly. Big companies like facebook and Coca-Cola, and even Singapore Airlines have their own app on the Apple App Store and the Android App Market. It's no doubt that this trend makes the relationship between the customers and the marketer more closer. In addition, the next one will be social network. Companies have set up a page on facebook to hear from the customers and spread out the news of the company. I believe that these two are the trends that will get more and more prevalent in the future.
This article was an easy-read on how increasing sales is the biggest challenge for online retailers, with regards to the e-commerce side of businesss. It focuses on the five social media marketing strategies that can increase online sales for retailers. The article talks about using the consumers to spread the "reputation" by the use of the 'share' button on their websites. Doing this, helps the business increase their sales by reaching their target audience on their online-stores. It is interesting to read that businesses are realizing the importance of using their customers to promote and sell their products. Word-of-mouth via social networking sites is a low-cost and effective means, not only to gain potential customers, but also increase revenue. Every ecommerce business should be using social media in order to market their brand name and products as this will quickly improve their sales and gain a larger online audience; as well allowing them to keep up with their competitors.
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.
Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:
Define your goalsDefine your metricsDecide on tacticsExecute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.