Crowdfunding Science - Endless Forms Blog | Nature Publishing Group | #SciFund |

"People are inherently fascinated with new discoveries and exploration. Through efforts such as the SciFund Challenge, people are given the opportunity to 1) learn about up-and-coming research, 2) feel connected to the researchers themselves, 3) choose for themselves which research efforts their money will support and 4) feel a sense of personal investment in scientific endeavors, something that is, unfortunately, rarely available to the general public."