Want to master social media? Start by forgetting everything you know SUMMARY: Marketers would be well-served to forget the alleged lessons of the early days of social media, Mike Spataro writes. Business should forge cohesive strategies that focus on improving the business and should measure performance by tracking key indicators against well-defined benchmarks, Spataro writes. "The primary shift in this type of approach is that social media becomes part of the process from planning through execution. ... It moves your company away from the ad-hoc tactical approach that has prevailed over the first five years of the corporate social media generation," he writes.
In late January, The Human Brain Project—an attempt to create a computer simulation of the brain at every scale from the nano nano to the macro biotic—announced that it had successfully arranged a billion Euro funding package for a 10-year run.
And then on Feb. 18, an article in The New York Times took the wraps off a plan to spend perhaps billions of dollars for an effort to record large collections of brain cells and figure out what exactly they are doing.
Is this the Large Hadron Collider vs. the Superconducting Supercollider redux?
Not yet. The billions for the Brain Activity Map, the U.S. project, are still a wish that has yet to be granted.
But, despite as-always hazy government finances, brain researchers are thinking large as they never have before, and invoking the attendant rhetoric of moon shots, next-generation Human Genome Projects and the need for humankind to muster the requisite visionary zeal to tackle one of science’s “last frontiers.” Oy, spare me that last part.
The challenges these projects have set for themselves, though, illustrate the challenge of going from today’s crude profiles of a biological machine of incomprehensible complexity to an accurate rendering of the goings-on of some 100 billion neurons woven together by a pulsating tapestry of 100 trillion electrical interconnections.
This large “flying V” is actually two distinct objects — a pair of interacting galaxies known as IC 2184. Both the galaxies are seen almost edge-on in the large, faint northern constellation of Camelopardalis (The Giraffe), and can be seen as bright streaks of light surrounded by the ghostly shapes of their tidal tails.
If political leaders in Washington are unable to reach a deal this week, NASA could be facing nearly $1 billion less funding than previously planned for during the next seven months or so.
That means some emergency, quick-action belt tightening to accommodate forced spending reductions implemented if elected officials can’t agree on other steps to reduce the nation’s deficit spending. So, what are agency leaders planning to cut? Well, one of the few programs in the space agency’s portfolio that seems to be working and on track. The effort to field a privately-operated replacement system for the space shuttle for the purposes of transporting U.S. astronauts back and forth to the International Space Station and, possibly, blazing a trail for more routine private space flight.
It appears from documents the agency is sharing with Congress that NASA plans to mothball its Commercial Crew program to incentivize private companies to provide a human-rated crew ferry for missions to low-Earth orbit. Commercial Crew is a small program in the grand scheme of the NASA budget, but it’s one that is showing documented progress and would be most hurt by a sudden interruption in funding. Analyzing the NASA budget, agency leaders surely could find other, less destructive means to cut spending.
We have talked about this before, and I thought by 2013 we would have moved on. But no! Marketers in the B-2-B space are still writing as if they are communicating with droids and not humans. It’s the use of business jargon to which I am referring. You may know that you have an end-to-end solution that transforms business across the value chain by managing and streamlining complex implementation processes, providing strong domain capabilities that allows clients to launch multi-product customer oriented offerings, accelerate time-to-market, and multiply distribution channels. And you may understand that, but no one else does....
Unlike comets, asteroids are not characterised by exhibiting a trail, but there are now ten exceptions. Spanish researchers have observed one of these rare asteroids from the Gran Telescopio Canarias (Spain) and have discovered that something happened around the 1st July 2011 causing its trail to appear: maybe internal rupture or collision with another asteroid.
A giant airplane that can launch a rocket carrying cargo and humans into orbit is the future of space travel, billionaire and Microsoft co-founder Paul Allen said. The first test flight of the ambitious venture by Allen's new company Stratolaunch Systems is not scheduled until 2015, but partners in the project vowed it would revolutionize orbital travel in the post-space shuttle era.
Using engines from six Boeing 747 jets, the biggest airliner ever built would tote a rocket made by SpaceX and be able to launch payloads, satellites, and some day, humans, into low-Earth orbit. While he declined to say how much he was investing, Allen said it would be more than he spent on SpaceShipOne, which in 2004 was the first commercial craft to complete a suborbital flight and reportedly cost about $25 million to develop.
Designs for the massive jet with a wingspan greater than a football field, a collaboration with aerospace pioneer Burt Rutan who designed SpaceShipOne, are at an advanced stage and a hangar is under construction in the Mojave desert. Talks are under way about potential take-off points, since the plane would need a 12,000 foot runway, available at larger airports and air force bases. The aircraft would use six 747 engines, have a gross weight of more than 1.2 million pounds and a wingspan of more than 380 feet. Advantages include the flexibility to launch from a larger number of locations, and potential cargo markets include the communications satellite industry, and NASA and Department of Defense unmanned scientific satellites.
The announcement adds a new company to the race to replace the US space shuttle by offering an alternative made by private industry for carrying humans to low-Earth orbit. The end of the space shuttle after 30 years has left Russia as the sole nation capable of carrying astronauts to the International Space Station aboard its Soyuz spacecraft, at a cost per seat that will rise to $63 million in the coming years.
Three subcontractors on the project include Scaled Composites which is building the aircraft, SpaceX which is contributing a multi-stage booster rocket based on its Falcon 9, and Dynetics which is mating the aircraft to the booster. The plane would take off and while in flight, deploy the rocket and send cargo into low-Earth orbit. The first test flight could take place in 2015, and the first launch could happen by 2016.
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