(The video has now become private. I will leave my comment here regardless)
If you are one of those who watch this and start going "what in the @#$(#@*%#@$ is this?" - you are definitely not alone. This is the video teaser for the Science, It's a Girl Thing series produced by EU. Now before you go on the YouTube page and start slamming this video, I want to offer a few other thoughts on this (and you can do the slamming afterward - I won't stop you).
1. A colleague I was chatting with said that girls at his daughter's age (I think around grade 6) are interested mostly (or only, I don't remember) in make up and clothing. This is THE sad reality. Obviously we need to start encouraging girls earlier, but if you want to grab grade 6 female students' attention...
2. This reminds me of another controversial project to encourage girls to get into science - the science cheerleader (http://www.sciencecheerleader.com/). Basically it is a group of cheerleaders who are all female scientists. The controversy comes from how some don't think the image of cheerleaders aligns well with scientists. But - isn't the idea that "cheerleaders are never serious and only about having fun" a stereotype itself? Doesn't it mean that we are doing the same thing that others do to scientists (all nerdy, wearing lab coats, don't have lives)?
3. If you actually go to their YouTube page and check out the series itself (http://www.youtube.com/user/sciencegirlthing), it is not bad. It showcases female scientists, their research, and their lives. NOBODY in the videos are in high fashion or even talk about make up.
For me, while I personally really, really, really dislike the teaser (argh!), I understand where this is coming from, and I really, really hope that some girls are at least "interested" and start watching the series (I'm not sure, but I could be wrong). Maybe a research study should be done on this?
"Science inspires, enlightens and changes our world. It is the basis for our medicine, transport, energy, and so much more. So, what's stopping you from getti..."