"This booklet highlights some of the many ways [scientists] can engage with the public, offers practical tips for getting started and explores how public engagement can benefit [scientists themselves], [their] research, and the public with whom [they] engage"
Scientists must communicate about science with public audiences to promote an understanding of complex issues that we face in our technologically advanced society. Some scientists may be concerned about a social stigma or “Sagan effect” associated with participating in public communication. Recent research in the social sciences indicates that public communication by scientists is not a niche activity but is widely done and can be beneficial to a scientist’s career. There are a variety of approaches that scientists can take to become active in science communication.
Peer-reviewers are a pain. After weeks or months of perfecting that manuscript, count on peer-reviewers to make you feel suicidal or (if they are in a good mood) condemn you to your computer for frantic rewriting and editing.
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