School libraries for information literacy and learning!
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School libraries for information literacy and learning!
Curating topics around school libraries, information literacy, learning and learning environments.
Curated by Anu Ojaranta
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Rescooped by Anu Ojaranta from School Library Advocacy
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School Library Marketing 101: It's About Students Not Stuff.

School Library Marketing 101: It's About Students Not Stuff. | School libraries for information literacy and learning! | Scoop.it

School library marketing has to begin and end with impact.  It has to be about what we do for our kids, our teachers, our communities and why it's important.  It has to be about outcomes and the message that "we're all in this together" or, put another way, that we care just as much about student success as any other teacher in the building.


Via Karen Bonanno
Anu Ojaranta's insight:

"Before we can even begin to think about how we're going to market our work and its impact on student learning, we have to create work that impacts student learning! "

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Karen Bonanno's curator insight, March 17, 2014 3:59 PM

Comes with a template to help you plan your marketing strategy. Remember, it is not about you, it is about them.

Sudi Hope Stodola's curator insight, March 18, 2014 2:56 PM

If you want to be considered an awesome school librarian, you have to think of the kid' needs. 

Bookmarking Librarian's curator insight, March 18, 2014 8:15 PM

Includes a template for planning the marketing of your school library

Rescooped by Anu Ojaranta from School Libraries around the world
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Visibility Is A Synonym For Advocacy

"One of the most powerful advocacy weapons that librarians possess in their arsenal of visibility is one that is often overlooked; that is the tool creating a presence at school board meetings. A district-wide librarian presentation at a school board meeting provides the perfect vehicle for delivering an important message about the link between properly funded library programs, staffed by certified school librarians, and student achievement."

 

Let the desicion makers know what we are doing! / Anu


Via Lourense Das
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Rescooped by Anu Ojaranta from School Libraries around the world
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Friends of School Libraries--Elementary

This video was produced to promote our nascent Friends of School Libraries initiative with PTOs and other parent groups.

Via Lourense Das
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Advocating for School Librarians: the peril and promise of school libraries | American Libraries Magazine

Advocating for School Librarians: the peril and promise of school libraries | American Libraries Magazine | School libraries for information literacy and learning! | Scoop.it

"Yet the promise of libraries is in peril because school libraries are in crisis; a threat to one type of library is a threat to all libraries. School libraries across the country are at a critical point. On one hand, budget and testing pressures have led to decisions to eliminate or de-professionalize school libraries. On the other hand, the increased emphasis on college and career readiness and the integration of technology have opened an unprecedented door to school librarian leadership."


Via Karen Bonanno
Anu Ojaranta's insight:

School libraries have taken a hit along the economy crisis in the US.

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Karen Bonanno's curator insight, January 14, 2014 3:27 PM

The library community will feel the impact of the removal of school libraries in more ways than people think.

Lourense Das's curator insight, January 15, 2014 5:03 AM

President Barbara Stripling: The peril and promise of school libraries #advocacy #schoollibraries

Rescooped by Anu Ojaranta from What is a teacher librarian?
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The need to shift and widen school library advocacy efforts - Gary Hartzell

"For more than twenty years, school librarians have focused the largest portion of their advocacy efforts on individual principals, superintendents, and board members, struggling to convince them that libraries should be integral and institutionalized elements of K-12 education. It hasn’t worked.
To do that librarians need to widen their advocacy efforts and give priority to two new targets: (1) the educational administration (Ed Ad) professors who shape beginning administrators’ perceptions and values and (2) the professional associations that have a powerful influence on how administrators approach their work challenges once they are in the field. In effect, this widening represents a shift from battling for current school leaders’ support to preemptively conditioning the next generation of administrators to support libraries as they take up their new responsibilities."

 

This is the direction that should be taken in Finland as well!


Via Karen Bonanno, Tania Sheko
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