School Leadership, Leadership, in General, Tools and Resources, Advice and humor
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School Leadership, Leadership, in General, Tools and Resources, Advice and humor
Tools, tips, resources, advice, and humor to support today's school leader and leaders, in general
Curated by Sharrock
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Content Is Crap | Digital Tonto

Content Is Crap | Digital Tonto | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it
True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice.

Every brand has a great story to tell.  But please, don’t call it content. Content is crap.
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Rescooped by Sharrock from Digital Storytelling
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Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale - Search Engine Journal

Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale - Search Engine Journal | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via José Carlos
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Lessons From Great Storytellers: LinkedIn Speaker Series with Nancy Duarte

Lessons From Great Storytellers: LinkedIn Speaker Series with Nancy Duarte | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it
Great ideas can change the world. But, they can only do so when effectively communicated. A powerful story is one of the best ways we can share our world-changing ideas.

Via José Carlos
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José Carlos's comment, January 11, 2014 10:38 AM
I think the vision from Nancy is more for business and markting. In education its not easy to apply, because not all contents are easy to convert into stories, but we try :D
Annette Simmons's comment, January 11, 2014 10:54 AM
Even in business and marketing there are stories that are not vision stories - it's not a criticism of Nancy…just something I think helps my clients understand that "undulation" is not always necessary when crafting a story.
Janet Tillotson's curator insight, February 3, 2014 1:14 AM

interesting...

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Seven Deadly Tricks, Seven Ways to Storytelling

Image by charlesviper

Via José Carlos
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Sharrock's curator insight, July 12, 2013 11:11 AM

Attention, engagement, communication! these are 21st century goals to make an experience valuable.

Kim Zinke (aka Gimli Goose)'s curator insight, July 12, 2013 5:23 PM

This is well laid out.  Each story type is described and includes 2 supporting slides:  1) story outline and an example.

Sonja Blignaut's curator insight, August 6, 2013 5:25 AM

Great presentation on Booker's 7 Basic Plots

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Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider. | Social Media Pearls

Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider. | Social Media Pearls | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it

This was concise advice for bloggers and people planning to start a blog.

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How Andrew Mayne Uses Magic To Tell Stories--And Screw With People At The Same Time

How Andrew Mayne Uses Magic To Tell Stories--And Screw With People At The Same Time | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it

Magician/author/producer Andrew Mayne and producers Mary Jaras and Joke and Biagio discuss refocusing the performer's brand and expertise for his new A+E reality show, and elevating his magic from pranks to storytelling.

 

Mayne’s brand employs the same misdirection as his magic. He comes across more as an impish guy-next-door than calculating trickster, making his antics--like the video below, where he makes an iPhone photo of someone's car vanish, then has him turn around to see his car gone for real--even more unexpected. "Then the story becomes about the passersby and how they react to the trick," says Joke.

 
Sharrock's insight:

"The task became, how do you use mischief and magic in a positive ways to help someone?" says Mayne. "How does a magic trick get to the source of a problem in a relationship and make it apparent to the person causing it?

 
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7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks

7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it

In The Science of Storytelling & Memory and Their Impact on CRO , author Ankit Oberoi describes how Rob Walker and Joshua Glenn increased the selling price of items by 6,000%… with stories! This is a long, detailed post at ConversionXL with plenty of examples, not to mention the science behind why stories embed themselves in your memory. 

 

Laura Hudson of Wired shows the surprising effect that screen symbols can have in The Human Brain Now Reacts to Emoticons Like Real Faces. Emoticons, particularly the most common version of the “smiley,” are processed like facial expressions. Read it, you’ll smile!

 

We all know that art lives in the right brain and math in the left… except it’s not true. In fact, beauty in art and mathematics have a lot in common. Even though a simple, powerful equation would seem to have little in common with a Renoir sketch, Dr. Jeremy Dean talks about how beauty in both areas of endeavor lights up the same part of the brain: Beauty in Art and Mathematics Activates The Same Brain Region. 


Via Ashish Umre
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What Makes Malcolm Gladwell Fascinating

What Makes Malcolm Gladwell Fascinating | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it

Challenging our assumptions is what Malcolm Gladwell does best. To see how he does it, let’s take a look at what Davis called The Index of the Interesting. Davis classified 12 different ways of challenging conventional wisdom, and Gladwell’s key ideas map beautifully onto at least five of them.

Sharrock's insight:

These five key ideas are helpful when exploring concepts and research. The author's analysis also helps me consider ways to improve my wriring.

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TED | TED Quotes: Facts, insight and humor from TEDTalks — in shareable bites

TED | TED Quotes: Facts, insight and humor from TEDTalks — in shareable bites | School Leadership, Leadership, in General, Tools and Resources, Advice and humor | Scoop.it

TED Quotes brings you salient bits of TEDTalks, on everything from activism to storytelling, from chemistry to curiosity. A great place to look for inspiration...and then watch the video to learn more.


Via Beth Dichter
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