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Do you find customers, or do customers find you? 10 million dollar question but suffice to say that its worth exploring once in a while
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horleybusinessexpo /speakers

horleybusinessexpo /speakers | Say Hello Hello to more new customers | Scoop.it

horleybusinessexpo/speakers

Holiday Inn Gatwick, 16th April, 09:00-17:00


click title to view speaker slots

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Gr8 gr8 day - just 8 stands left to book, fab line up of speakers, opened by MP Sam Gyimah and already more than 300 visitor registrations

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Business Coaching from Business Doctors - achieve your vision | Business Consultants | Business Management | Event Details

Business Coaching from Business Doctors - achieve your vision | Business Consultants | Business Management | Event Details | Say Hello Hello to more new customers | Scoop.it
Business Doctors - achieve your vision, the fastest growing business consultancy operating within the UK, experts in improving the performence of your business by catering for all SMEs, our wide range of tools and techniques are available to...
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Cant wait to find out more ... 

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How to use QR codes to promote your business | Growing Business

How to use QR codes to promote your business | Growing Business | Say Hello Hello to more new customers | Scoop.it
Find out why smaller businesses are increasingly using QR codes in their marketing collateral
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10 Reasons to Pick Up the Phone Now

10 Reasons to Pick Up the Phone Now | Say Hello Hello to more new customers | Scoop.it
Today fewer people get on the phone, preferring to text, chat, and e-mail. Here are 10 scenarios where a live voice is still the best option.
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3 Steps to the Right Marketing Mix

3 Steps to the Right Marketing Mix | Say Hello Hello to more new customers | Scoop.it
How to create a marketing mix that will get your business off to a flying start.
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Richard Branson: To Be Successful in Business, You Need a Little Luck

Richard Branson: To Be Successful in Business, You Need a Little Luck | Say Hello Hello to more new customers | Scoop.it
Highlights from the billionaire entrepreneur's recent video discussion with LinkedIn.Get the latest blog articles on business ideas and trends from...
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Perfecting the Art of Cold Calling

Perfecting the Art of Cold Calling | Say Hello Hello to more new customers | Scoop.it
Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
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Start-up business plan essentials: Deciding on your business objectives and personal goals | Startups

Start-up business plan essentials: Deciding on your business objectives and personal goals | Startups | Say Hello Hello to more new customers | Scoop.it
Tips on how to write a business plan, as well as business plan templates and information and advice for start-ups and small businesses
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The Magic of Follow-up Marketing: Ways to Win More Sales Online

The Magic of Follow-up Marketing: Ways to Win More Sales Online | Say Hello Hello to more new customers | Scoop.it
Blog post at Free MAKE MONEY Advice : First Impression, as important as it is, doesn’t always guarantee you a sale. As a matter of fact, 81% of all sales (both online and offli[..]
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6 Reasons Sales Campaigns Fail

6 Reasons Sales Campaigns Fail | Say Hello Hello to more new customers | Scoop.it
Are you making these six common selling errors? Find out what they are and how to easily avoid them.
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5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less | Say Hello Hello to more new customers | Scoop.it

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.


LinkedIn has become the de facto--and therefore the most powerful--social network for business. In case you weren't yet aware, LinkedIn is rolling out a revamp of the user profile. While the change has elicited a mixed reaction, eventually everyone will be migrated to it. So if you haven't spent much time learning about and optimizing your LinkedIn profile, now is a good time to get cracking.

Time, or lack thereof, shouldn't be an excuse: Each of these tips should take you five minutes or less, and you'll end up with a more engaging profile that gets more hits and better results.

1. Upload your photo. These days, if you don't have your photo on LinkedIn, you look like you're hiding something. People want to see the people whom they plan to interview or do business with. Unlike in personal social networks like Facebook or Twitter, the expectation on LinkedIn is a photo in which you look polished and professional. Be ready for your close-up: If you can, use a headshot rather than a full-body pose or group photo.

Uploading your photo is easy. Just click the Profile link on the menu and then Edit Profile. In the dedicated space for your photo, you will see a camera icon.

Once you click the camera icon, you'll be taken to a screen where you can upload or edit your photo. It's pretty self-explanatory.

2. Customize your Professional Headline. Your Professional Headline appears next to your photo, under your name. This headline can be completely customized. Professional headlines help explain to people who you are, not just what you do, so you may want it to be different and more descriptive than your ordinary job title. The words in your headline are also indexed in search engines, so put them to work.

You customize your professional headline in the same edit profile screen into which you upload your photo. Click on the word Edit (older profiles) or the pencil icon (newer profiles) and enter a headline that best describes you. You have a 120 character maximum.

3. Enrich your Summary with relevant keywords. LinkedIn's Summary enables you to describe yourself, your work history, your background and any other attributes you think will help you sell yourself when making and seeking connections. That alone should give you good reason to be deliberate when crafting your Summary. But in addition to the power of those words with the people who read them, you can also impact your visibility in search engines with the keywords you choose to weave into your Summary. You have 2,000 characters, so go for it!

(Yeah, it's kind of nice to be listed 3rd out of 52 million results!)

4. Add Skills. Skills used to be important, but with LinkedIn's recent "endorsements"--the ability to give your stamp of support for someone's skills--having the right skills in your profile is now an imperative. You can select skills that already exist in LinkedIn's database: Just start typing a skill and LinkedIn will make relevant suggestions. Or, type in a new one. You can list up to 50 skills.

You can also change the order of your skills by dragging them, though once you start receiving endorsements, your skills will appear in order based on their number of endorsements. Your Top 10 skills will also display who has endorsed you if you enable this feature.

5. Create your LinkedIn "vanity URL." Since LinkedIn is your calling card these days--and it is literally replacing the business card in certain circumstances--you'll want to have your very own customized, clean and relevant LinkedIn URL, sometimes called a "vanity URL." LinkedIn assigns you a cumbersome, hard-to-remember default URL that looks something like http://www.linkedin.com/pub/YOURFIRSTNAME-YOURLASTNAME/1/a59/374, but you can edit it to be short, sweet and branded with your name, e.g. http://www.linkedin.com/in/hollisthomases.

Creating a vanity URL is also easy. Simply click on the Settings link below your log-in name, and once within your settings, look on the bottom half of the page for the "Edit your public profile" link.

Once in your Public Profile screen, look for and click on the "Customize your public profile URL" link on the right-hand side. It will bring up a box that lets you enter whatever you want to appear as your own URL.

While you're in your Public Profile, it's also worth noting that LinkedIn reminds you that you can "take control of how you appear in public search results" by editing how much of your profile content the public and search engines can see. If you expect people to be Googling your name, a customized vanity URL can help you be found too.

Okay, this isn't directly related to your profile, but here's one last word of advice that will also take you five minutes or less. Each day try to share an update: something relevant and valuable to your network. Each profile edit and update you share gets broadcast to your entire network. There's no better way to stay top-of-mind than to be ever-present with your audience.

Author Credit:
Client advocate, digital strategist, and thought leader Hollis Thomases, founder of Web Ad.vantage, helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies. @hollisthomases66


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TheIWC_AJA's curator insight, December 18, 2012 11:26 AM

LinkedIn is the leading Professional connector tool on Social Media. Do you desire to gain a new perspective on marketing or grow meaningful business relationships? I recommnend following the perespective written about in this article.

 
Businessopportunites's comment, October 5, 2013 4:08 AM
Nice Post! http://www.scoop.it/u/businessopportunites
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How to Choose a Telemarketing Company — Ten More Clients

How to Choose a Telemarketing Company — Ten More Clients | Say Hello Hello to more new customers | Scoop.it
Are you thinking of using telemarketing?
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How to Stop Offering Free Advice and Make the Sale

How to Stop Offering Free Advice and Make the Sale | Say Hello Hello to more new customers | Scoop.it
In this special 'Ask Entrepreneur' feature, sales pro Grant Cardone shares insight on how consultants can close deals without giving away their...
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Exhibitors

Exhibitors | Say Hello Hello to more new customers | Scoop.it

Down to the last stands - £175 to include: electric, lunch + unlimited tea/coffee!  

More than 300 visitors have already pre-registered


click the title to view Exhibitors

and then STANDS to view stand availability

Caroline Slater's insight:

Only 8 stands left!!! More than 300 tickets already booked - whoop whoop 

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Give your email marketing the very best chance of being opened and read | Growing Business

Give your email marketing the very best chance of being opened and read | Growing Business | Say Hello Hello to more new customers | Scoop.it
Successful direct marketing tips to grow your business, including cold calling tips and guides to direct marketing advantages and direct marketing examples
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5 Easy Steps to Get Started on LinkedIn

5 Easy Steps to Get Started on LinkedIn | Say Hello Hello to more new customers | Scoop.it
If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look.
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Productivity Tip: Fine-tune Your Focus

Productivity Tip: Fine-tune Your Focus | Say Hello Hello to more new customers | Scoop.it
Use these three simple steps to increase productivity at work and boost your accomplishments.
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The Perils of Step-by-Step Planning

The Perils of Step-by-Step Planning | Say Hello Hello to more new customers | Scoop.it
This strategy is a good start, but you need to be realistic about its long-term effectiveness.
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How YouTube Went From Startup to the World's Largest Video-Sharing Site | Slideshow

How YouTube Went From Startup to the World's Largest Video-Sharing Site | Slideshow | Say Hello Hello to more new customers | Scoop.it
Twenty-two key turning points in the social media company's history.
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4 Ways to Pull Ahead of Your Competitors in Business

4 Ways to Pull Ahead of Your Competitors in Business | Say Hello Hello to more new customers | Scoop.it
From going after larger clients to playing your strengths to your advantage, some advice for growing your company fast.
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How to Use Social Media to Grow Your Online Store

How to Use Social Media to Grow Your Online Store | Say Hello Hello to more new customers | Scoop.it
You’ve set up your online store. You have an expertly designed logo, a full product offering and you’re making use of online postage programs. However, you
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9 Tips to Turn an Idea into a Business

9 Tips to Turn an Idea into a Business | Say Hello Hello to more new customers | Scoop.it
Here's a straightforward approach to analyze a product's potential and bring it to market.
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Say Hello Hello to more new customers | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.
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SEO FOR B2B MARKETING: 8 BEST PRACTICE TIPS TO GET CUSTOMERS

SEO FOR B2B MARKETING: 8 BEST PRACTICE TIPS TO GET CUSTOMERS | Say Hello Hello to more new customers | Scoop.it
B2B marketing is also known as business to business marketing and its main purpose is to market your business to get more clients and customers. There are
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Productivity Tip: Fine-tune Your Focus

Productivity Tip: Fine-tune Your Focus | Say Hello Hello to more new customers | Scoop.it
Use these three simple steps to increase productivity at work and boost your accomplishments.
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