Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.
A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....
Do you know the best time to post on Facebook? This is one of the most frequently asked questions related to Facebook marketing—and the answer is that the best time to post is when your fans are online. And the great news is that with the new Facebook Insights, it’s super simple to find out exactly when that is…Here’s how to do it…
“Social Media and relationship marketing are now front-and-center in any business marketing campaign - Website Hosting and Green Hosting (Time commitment and your Facebook fan page http://t.co/09LuzcsVr2...”;
A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate....
Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.
An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....
It's no news that Pinterest has seen huge growth in the past year and has become one of the leading sites for brands to showcase their products and weave their social media strategy.
It currently counts up to 70 million users, 80% of which are women; and since women hold most of consumer power and value, you have no choice but to start using this social network to expand your online presence.
Apart from that, Pinterest has a high engagement rate, with 98 minutes spent online per month and 80% of total pins being repins. Do you need any more proof why you should be there? QuickSprout has compiled a useful infographic presenting stats and tips to help you grow your business Pinterest account and succeed with high conversion rates....
“If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.”
“After a petition by nearly 4,000 Doctor Who fans, the show has been celebrated with Google’s largest ever doodle (RT @Telegraph: After a petition by fans, Dr Who has been celebrated with Google’s largest-ever doodle”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.