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Emerging Media (while dreaming of Paris!)
“We are stuck with technology when what we really want is just stuff that works.” ~Douglas Adams
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Brands: Consumers Don't Want to Be Your BFF in Social (They Want Help)

Brands: Consumers Don't Want to Be Your BFF in Social (They Want Help) | Emerging Media (while dreaming of Paris!) | Scoop.it
Chat has become a popular way for brands to interact with consumers, but the new trend of "chatvertising" may backfire, Rosenberg writes.
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The Fascinating Psychology Behind Word-of-Mouth Marketing

The Fascinating Psychology Behind Word-of-Mouth Marketing | Emerging Media (while dreaming of Paris!) | Scoop.it
At SXSW, Wharton professor and author Jonah Berger shared what 10 years of research taught him about word of mouth.
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