Move beyond episodic focus groups by cultivating always-on advocacy and insight groups that deliver timely strategic input. The post Nurture Customer Communities to Capture Better Insights appeared first on Smarter With Gartner.
Where did you learn how to serve customers? For customer service veterans, serving customers becomes so instinctive that it feels like common sense. It isn't. That knowledge has to come from somewhere.
Les changements induits par les progrès technologiques et notamment la croissance d’Internet nous ont propulsés dans une nouvelle ère du commerce. Cette nouvelle ère du numérique est en train de révolutionner la grande consommation.
Companies have a bad habit of treating customers like a flakey guy would treat a girl he didn't care about. Once they have the customer, they don't want to deal with what it takes to manage that relationship. Don't mis-read me; you are in a relationship with your customers. Are you being [...]
“If it bleeds, it leads.” It's a popular maximum in news reporting. News directors and editors know that people are fascinated by the negative. Accidents, violence, and tragedies get us talking. Sadly, the same is true in customer service.
Four key ways to improve multichannel customer experiences by turning marketing's insights into strategic actions. The post How Customer Experience Leaders Can Close the Gap Between Insight and Action appeared first on Smarter With Gartner.
In earlier blog posts, David Coates, Senior Customer Marketing Manager at Iron Mountain, outlined his company’s unique approach to engaging customers, along with a framework for effective customer marketing.
Customer loyalty programs come in all shapes and sizes. From sophisticated airline frequent flyer programs with a plastic membership card that can be loaded with cash in multiple currencies and earns points on purchases from select retailer — to the coffee shop with a simple cardboard loyalty card requiring a physical stamp after purchase (buy 9 coffees, get one free!) No matter the format, they all have one aim: to incentivise customers to buy more, and more often. This is a worthy goal. Howeve
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.