With the frenzy over content marketing as a potent tool to maximize brand’s presence over the web, the digital marketeers of the web have curated some “unwritten content marketing rules” that are being increasingly referred to by those who are novices.
So, what really are these rules? Do you need to follow them to their last thread? Or maybe you need to listen to your own requirements and make your own rules.
Well, it’s a bit of both.Instead of building from the ground up, it would be easier for you to go with the tried and true ways, but at the same time, using approaches that are relevant to your brand is what will serve you in the long run. Here are some rules to “ditch” and some to “keep”....
Via Jeff Domansky