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Content Marketing Rules: What to Ditch and What to Keep | JeffBullas

Content Marketing Rules: What to Ditch and What to Keep | JeffBullas | SAP software for the media and entertainment industry | Scoop.it

With the frenzy over content marketing as a potent tool to maximize brand’s presence over the web, the digital marketeers of the web have curated some “unwritten content marketing rules” that are being increasingly referred  to by those who are novices.

 

So, what really are these rules? Do you need to follow them to their last thread? Or maybe you need to listen to your own requirements and make your own rules.

 

Well, it’s a bit of both.Instead of building from the ground up, it would be easier for you to go with the tried and true ways, but at the same time, using approaches that are relevant to your brand is what will serve you in the long run. Here are some rules to “ditch” and some to “keep”....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 11, 2014 2:05 AM

Here's some fresh thinking about social marketing and content marketing.

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Digital Marketing For Your Business: The Importance of Content Strategy

Digital Marketing For Your Business: The Importance of Content Strategy | SAP software for the media and entertainment industry | Scoop.it
Not long ago, SEO was the popular buzzword and the service that businesses sought in order to feature highly in the all-important search results.

Via TechinBiz, SAP MEDIA
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2014: The Year Marketer's Big Data Gets Real - Wired

2014: The Year Marketer's Big Data Gets Real - Wired | SAP software for the media and entertainment industry | Scoop.it
2014: The Year Marketer's Big Data Gets Real Wired In 2014, for the first time we'll see marketers begin using big data to optimize their digital advertising in ways that integrate seamlessly with people's busy lives generating highly relevant,...

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New to Interactives? Here’s 7 of the Hottest to Get You Started

New to Interactives? Here’s 7 of the Hottest to Get You Started | SAP software for the media and entertainment industry | Scoop.it

Finding the newest way to get you brand in front of an audience these days can be challenging. There’s tons of brands utilizing different marketing efforts to get their product in front of potential customers.

 

There’s blog posts, infographics, videos, and more.However, there’s a new player in town, and it’s an online interactive.  Brands are jumping on the interactive bandwagon, and honestly, some of the stuff that’s being put out there is amazing!

 

What are Interactives?

 

Essentially at the end of the day, an interactive is pretty much an infographic that you can interact with. Interactives are the most effective method of displaying limitless chunks of data or information in a clean, correlated, and engaging format....


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Jeff Domansky's curator insight, August 11, 2014 2:28 AM

All about interactives and how to put them to work.

Jeff Domansky's curator insight, August 16, 2014 9:05 PM

Interactives are a great complement to infographics.

Rescooped by SAP MEDIA from Business Tips
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Digital Marketing For Your Business: The Importance of Content Strategy

Digital Marketing For Your Business: The Importance of Content Strategy | SAP software for the media and entertainment industry | Scoop.it
Not long ago, SEO was the popular buzzword and the service that businesses sought in order to feature highly in the all-important search results.

Via TechinBiz
more...
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