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Le mag de la maison intelligente : Une chaussette intelligente, pour surveiller la santé de bébé

Le mag de la maison intelligente : Une chaussette intelligente, pour surveiller la santé de bébé | Santé Industrie Pharmaceutique | Scoop.it

Un nouveau projet d’objet intelligent et connecté devrait bientôt voir le jour, une solution d’autant plus intelligente qu’elle permet de surveiller à distance que votre bambin se porte comme un charme.

 

Nous ne parlons pas ici du classique Baby Phone qui permet de suivre à distance les réveils ou interruption de nuit de bébé, l’objet que nous vous présentons aujourd’hui est une chaussette, qui une fois portée par votre enfant, collectera des données et informations vitales.

C’est la société Owlet qui a lancé ce projet, avec cette chaussette intelligente baptisée Owlet Vitals Monitor. Grâce à ce petit accessoire placé sur les pieds de votre enfant, il vous sera possible de surveiller ses données vitales lors de son sommeil.

Connectée à votre smartphone via Bluetooth, la chaussette Owlet est capable de transmettre des données telles que la fréquence cardiaque, la respiration, le niveau d’oxygène ou encore la température de votre bébé lors de son sommeil. Par ailleurs le système propose même une alerte sur votre smartphone s’il détecte un mouvement anormal de l’enfant, comme par exemple s’il se retourne sur le ventre et que cela représente un risque respiratoire.

La collecte des données par cette chaussette intelligente fonctionne sur le même système que les dispositifs médicaux que l’on trouve en maternité : l’oxymétrie de pouls est le procédé utilisé par la chaussette afin de mesurer le rythme cardiaque ainsi que le niveau d’oxygène de bébé.......

 


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Ludovic DYEN's curator insight, November 13, 2013 12:53 PM

Pas sur que les parents soient moins stressés avec un monitoring en continu...

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CDC confirms Zika virus causes microcephaly, other birth defects

CDC confirms Zika virus causes microcephaly, other birth defects | Santé Industrie Pharmaceutique | Scoop.it
This confirms what researchers have suspected with mounting evidence about harms caused by the virus.

 

Federal health officials confirmed Wednesday that the Zika virus causes a rare birth defect and other severe fetal abnormalities, marking a turning point in an epidemic that has spread to nearly 40 countries and territories in the Americas and elsewhere.

 

Scientists at the Centers for Disease Control and Prevention conducted a careful review of existing research and agreed that the evidence was conclusive, Director Thomas Frieden said. It is the first time a mosquito-borne virus has been linked to congenital brain defects.

 

"It is now clear, and CDC has concluded, that the virus causes microcephaly," Frieden said. CDC is launching more studies to determine whether children with that rare condition, which is characterized at birth by an abnormally small head, represent the "tip of the iceberg of what we could see in damaging effects on the brain and other developmental problems."


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Investors Europe Stock Brokers's curator insight, April 14, 3:24 AM

"It is now clear, and CDC has concluded, that the virus causes microcephaly," Frieden said. CDC is launching more studies to determine whether children with that rare condition, which is characterized at birth by an abnormally small head, represent the "tip of the iceberg of what we could see in damaging effects on the brain and other developmental problems."

Nicole Masureik's curator insight, April 14, 7:26 AM
We all thought as much, but how horrible to have it confirmed. My heart goes out to all those parents whose babies are affected, to the babies themselves, and to their extended families. What a tragedy for all concerned!
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Orange Healthcare - [infographie] L'e-santé en Europe

Orange Healthcare - [infographie] L'e-santé en Europe | Santé Industrie Pharmaceutique | Scoop.it
Orange Healthcare, entité dédiée à la stratégie santé du groupe Orange, concentre son expertise autour de trois domaines d’intervention : les services pour les professionnels de santé, les services de télésanté et les services de prévention. Orange Healthcare est un partenaire technologique privilégié du secteur de la santé, il contribue à moderniser les infrastructures de santé mais également les systèmes de soins dans leur ensemble, en équippant les établissements de santé en solutions de communication au niveau national et international. Hébergement et sécurisation des données informatisées des patients, meilleure gestion des matériels médicaux, amélioration de l’accueil des patients, perfectionnement du parcours patient et équipement multimédia, télésuivi des maladies chroniques, services de maintien à domicile, accompagnement de la perte d'autonomie, services de télémédecine sont autant de réponses qu’Orange Healthcare se propose d’apporter au monde médical à travers ses offres.

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Pfizer and IBM Join the Parkinson's Disease "Internet Of Things" Club

Pfizer and IBM Join the Parkinson's Disease "Internet Of Things" Club | Santé Industrie Pharmaceutique | Scoop.it

Pfizer is betting big on the Internet of Things, or IoT, in medicine – that is, the connectivity of physical objects like medical devices to collect and exchange data – to boost Parkinson’s R&D and ultimately, to better inform care for patients.

To make this nebulous idea a reality, the pharmaceutical company is partnering with computer titan IBM to develop a system of sensors, mobile devices and machines that could deliver real-time, around-the-clock disease symptom monitoring of Parkinson’s patients to clinicians and researchers.

Peter Bergethon, vice president and head of quantitative medicine at Pfizer, explained that Pfizer’s interest in an IoT it twofold: research and commercial. The company will first pilot the system in a clinical trial setting, and eventually, Pfizer wants to pursue a regulatory path for its IoT to market it to healthcare providers.

“We need to understand not just why we’re making someone symptomatically better, but we also need to identify earlier on who needs the drug and if we’ll be able to make a difference in the disease progression,” Bergethon said in an interview.

Pfizer is aiming to begin a clinical trial using the IoT in 2018 and enroll up to 200 research participants, both control subjects and those with Parkinson’s disease who are already taking existing therapies to manage their symptoms.

Bergethon explained that Pfizer chose to pilot this ambitious project in Parkinson’s patients because the disease requires frequent adjustment to medication depending on how the disease is progressing and how the patient is responding. The fact that the technology needed to measure motion in movement disorders already exists and is quite advanced was also a major factor.

Pfizer and IBM haven’t built its IoT prototype yet, and Bergethon told me he couldn’t yet divulge details on what it might physically look like. But he explained that the remote monitoring solution would be easy to use and noninvasive so that patients could use it at home in their daily lives without the help of a clinician or other aide. For example, patients might place a wearable sensor on their elbow or wrist. That sensor would be connected to other sensors, medical devices and applications through online computer networks.

That system will measure a range of health indicators, including motor function, dyskinesia, cognition, sleep and daily activities such as grooming, dressing and eating. By monitoring this data, clinicians ideally would be able to better understand the effect of a patient’s medication as the disease progresses, enabling them to adjust the patient’s treatment regimen as needed. In a research setting, data generated through the system could provide drug developers with real-world evidence needed to accelerate new and better therapies.

Currently, clinicians rely on getting these types of observations and changes in health from patient anecdotes during doctors’ visits. Needless to say, that information can be subjective and unreliable.


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Pharma Guy's curator insight, April 7, 12:58 PM

Also read: "Another #Wearable Device for Parkinson's #Pharma Research. This One Backed by MJFF"; http://sco.lt/6K4ZfN 

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Why hackers are going after health-care providers

Why hackers are going after health-care providers | Santé Industrie Pharmaceutique | Scoop.it
The health-care industry has turned into a juicy target for cybercriminals.
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Why hackers are going after health-care providers

Why hackers are going after health-care providers | Santé Industrie Pharmaceutique | Scoop.it
The health-care industry has turned into a juicy target for cybercriminals.
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La France en super-forme dans l'innovation médicale

La France en super-forme dans l'innovation médicale | Santé Industrie Pharmaceutique | Scoop.it
Dix-huit décembre 2013. Le premier coeur artificiel est implanté sur un patient à l'hôpital européen Georges-Pompidou à Paris, dans l
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Healthcare marketers continue migration to digital & social 

Healthcare marketers continue migration to digital & social  | Santé Industrie Pharmaceutique | Scoop.it
MM&M has come out with its annual survey of marketers' budget plans and expectations for 2016. The overall trend is toward digital, as it has been fo

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The impact of Technology & Social Media on Doctors and Healthcare

An outline of data collected from European doctors (via Doctors.net.uk and M3 Global Research) looking at the impact of the Internet on healthcare and the expe…

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70 % des mobinautes santé déclarent ne pas avoir trouvé l’appli santé qui leur convient ! #hcsmeufr #esante

70 % des mobinautes santé déclarent ne pas avoir trouvé l’appli santé qui leur convient ! #hcsmeufr #esante | Santé Industrie Pharmaceutique | Scoop.it
Suivre son poids avec une balance intelligente, contrôler sa glycémie avec une appli... Les outils de santé mobile font partie de notre quotidien e
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Il existe actuellement environ 100 000 applications santé disponibles dans le monde sur l’App Store et Google Play, dont plus de 1000 en français. Rien d’étonnant à ce que 70 % des mobinautes santé déclarent ne pas avoir trouvé l’appli qui leur convient ! Et quand ils pensent l’avoir trouvée, 46 % la désinstallent après le premier usage, et 90 % après le 5ème lancement pour cause de déception…

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Annick Valentin Smith's curator insight, March 15, 4:27 PM

Il existe actuellement environ 100 000 applications santé disponibles dans le monde sur l’App Store et Google Play, dont plus de 1000 en français. Malgré cela, 70 % des mobinautes santé déclarent ne pas avoir trouvé l’appli qui leur convient ! Et quand ils pensent l’avoir trouvée, 46 % la désinstallent après le premier usage, et 90 % après le 5ème , parcequ'ils sont déçus…

Franck Marcé - SIS's curator insight, March 15, 8:19 PM
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Melanie COVINHES's curator insight, March 17, 4:11 PM

Il existe actuellement environ 100 000 applications santé disponibles dans le monde sur l’App Store et Google Play, dont plus de 1000 en français. Rien d’étonnant à ce que 70 % des mobinautes santé déclarent ne pas avoir trouvé l’appli qui leur convient ! Et quand ils pensent l’avoir trouvée, 46 % la désinstallent après le premier usage, et 90 % après le 5ème lancement pour cause de déception…

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Mobile apps emerging as essential population health tools

Mobile apps emerging as essential population health tools | Santé Industrie Pharmaceutique | Scoop.it
While mobile apps are new enough on the care delivery scene that many providers have only begun dabbling, consumers are sending a strong message that forward-thinking hospital executives can translate into an opportunity for improving population health management programs.Northwestern University's Feinberg School of Medicine is conducting clinical trials that use mobile health apps to do much more than just communicate with patients — the software teaches mental health patients cognitive behavioral therapy, or CBT, techniques designed to improve population health and reduce mental healthcare costs.This story is part of a reporting package on the rise of population in health in healthcare IT management. Stories include our analysis of health system strategies, an overview of the work done by Essentia Health and a look at how mobile apps are supporting initiatives.Designed by Northwestern's Center for Behavioral Intervention Technologies, the ThinkFeelDo website (a responsive design site built to render effectively on any device) and the IntelliCare suite of mobile apps (available in the Google Play store for Android devices, with Apple iOS apps in the works) break up the various CBT techniques into separate modules to make learning the techniques and applying them in situations an easier task.The modules include text, animation and video. Caregiver coaches, on the other end of the mobile site and apps, review patient progress and can intervene during lessons to help patients with any challenges or issues and to provide encouragement."Costs can be saved by giving depressed patients these kinds of tools, decreasing overall health care utilization for an individual," said Kenneth R. Weingardt, scientific director at the Center for Behavioral Intervention Technologies. Weingardt also is a licensed psychologist."We are now saving more money because the cost of the app is much lower than the cost of face-to-face. For some folks who are fairly well-functioning and can go it alone, these types of technology may provide them with what they need so they do not have a long depressive episode that impacts their health and costs a health plan money."ThinkFeelDo and IntelliCare are still in clinical trials at Northwestern, though CBITs is in discussions with Kaiser about deploying IntelliCare through its patient portal."Mobile interventions have much farther reach than individual providers can have," Weingardt said. "They can reach many more people beyond those we can see in our clinic. And a health system that adopts these kinds of tools can improve their bandwidth and their ability to address these problems beyond the capacity of their workforce.”[Like Healthcare IT News on Facebook]In the Northwestern’s clinical trials, Weingardt added, that means giving participants tools to get symptoms under control and making it less likely they will come back with complaints.Providers such as Northwestern and other simply cannot ignore the trend toward mobile tools any longer, said population health management vendor Enli Health Intelligence chief medical officer Joseph Siemienczuk, MD."We have to follow the communication preferences of the community and and it is clear that their communication preferences have moved to mobile technology,” Siemienczuk said. "As we pursue effectiveness, moving patient engagement activities to mobile technology is an imperative."Twitter: @SiwickiHealthIT
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Digital Marketing Strategies Changing Pharma Sales Models

Digital Marketing Strategies Changing Pharma Sales Models | Santé Industrie Pharmaceutique | Scoop.it
Digital Marketing Strategies Changing Pharma Sales Models
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Sensimed Triggerfish, des lentilles connectées !

Sensimed Triggerfish, des lentilles connectées ! | Santé Industrie Pharmaceutique | Scoop.it
L'entreprise suisse Sensimed a lancé ce produit à usage médical destiné notamment à aider à lutter contre le glaucome, une maladie de l'oeil

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La e-santé est le plus grand chantier technologique de tout les temps. #hcsmeufr

La e-santé est le plus grand chantier technologique de tout les temps. #hcsmeufr | Santé Industrie Pharmaceutique | Scoop.it

Le principal constat concernant la e-santé à l’issue du CES 2016, grand-messe des innovations numériques de Las Vegas, fut le suivant : « La transformation numérique du domaine de la santé constituera pendant les 10 ou 15 prochaines années l’un des...


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Sandra Boyer's insight:

La révolution de la e-santé est en marche avec 3 éléments clés de son succès :

- La gestion de la data

- Les capteurs (les objets connectés)

- L'algorithme 


Cette "trinité" de la e-santé doit affronter différents éléments : 

- La protection des données, et l'exploitation des données, pour l'instant en grande partie interdite en France, dans un cadre très contraint, ce qui est clairement un obstacle au développement du secteur en France, malgré le danger de l'utilisation des données patients. 

- Les capteurs : l'utilisation actuelle des objets connectés ne dépasse pas 6 mois. Des solutions d'automatisations seront peut être les solutions de demain

- L'algorithme : comment utiliser et rendre efficace les données, les nombreuses données qui seront disponibles pour un meilleur service des patients par les médecins.  

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LEO INNOVATION LAB FRANCE's curator insight, February 24, 1:28 PM

La révolution de la e-santé est en marche avec 3 éléments clés de son succès :

- La gestion de la data

- Les capteurs (les objets connectés)

- L'algorithme 


Cette "trinité" de la e-santé doit affronter différents éléments : 

- La protection des données, et l'exploitation des données, pour l'instant en grande partie interdite en France, dans un cadre très contraint, ce qui est clairement un obstacle au développement du secteur en France, malgré le danger de l'utilisation des données patients. 

- Les capteurs : l'utilisation actuelle des objets connectés ne dépasse pas 6 mois. Des solutions d'automatisations seront peut être les solutions de demain

- L'algorithme : comment utiliser et rendre efficace les données, les nombreuses données qui seront disponibles pour un meilleur service des patients par les médecins.  

Delphine Lalande's curator insight, March 2, 2:45 PM

La révolution de la e-santé est en marche avec 3 éléments clés de son succès :

- La gestion de la data

- Les capteurs (les objets connectés)

- L'algorithme 

 

Cette "trinité" de la e-santé doit affronter différents éléments : 

- La protection des données, et l'exploitation des données, pour l'instant en grande partie interdite en France, dans un cadre très contraint, ce qui est clairement un obstacle au développement du secteur en France, malgré le danger de l'utilisation des données patients. 

- Les capteurs : l'utilisation actuelle des objets connectés ne dépasse pas 6 mois. Des solutions d'automatisations seront peut être les solutions de demain

- L'algorithme : comment utiliser et rendre efficace les données, les nombreuses données qui seront disponibles pour un meilleur service des patients par les médecins.  

Melanie COVINHES's curator insight, March 8, 9:35 AM

La révolution de la e-santé est en marche avec 3 éléments clés de son succès :

- La gestion de la data

- Les capteurs (les objets connectés)

- L'algorithme 


Cette "trinité" de la e-santé doit affronter différents éléments : 

- La protection des données, et l'exploitation des données, pour l'instant en grande partie interdite en France, dans un cadre très contraint, ce qui est clairement un obstacle au développement du secteur en France, malgré le danger de l'utilisation des données patients. 

- Les capteurs : l'utilisation actuelle des objets connectés ne dépasse pas 6 mois. Des solutions d'automatisations seront peut être les solutions de demain

- L'algorithme : comment utiliser et rendre efficace les données, les nombreuses données qui seront disponibles pour un meilleur service des patients par les médecins.  

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Après la tête, le robot de Bertin Nahum, fondateur de Medtech, opère le dos

Après la tête, le robot de Bertin Nahum, fondateur de Medtech, opère le dos | Santé Industrie Pharmaceutique | Scoop.it
Il avait déjà révolutionné la neurochirurgie avec son robot Rosa, il lance aujourd'hui Rosa Spine, spécialisé dans la colonne vertébrale... Retour
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Is WebMD Too Cozy with Big Pharma?

Is WebMD Too Cozy with Big Pharma? | Santé Industrie Pharmaceutique | Scoop.it

[Note: "MCC" stands for "Medical Communications Company" - a commercial for-profit entity]

 

WebMD is the most popular source of health information in the US, and is likely to ​dominate your Google search results for almost any medical question you have. According to its editorial policy, WebMD promises to empower patients and health professionals with "objective, trustworthy, and accurate health information."

 

But is WebMD actually trustworthy?

 

The only high-quality study I could find that related to the question of WebMD's independence was published in JAMA in 2013. The researchers looked at which medical communication companies targeting doctors received the most money from 14 pharmaceutical and device companies. They found WebMD, along with its sister site Medscape, were the top recipients of industry dollars (see chart).

 

I asked James Yeh, a physician-researcher based at Brigham and Women's Hospital who has studied the influence of industry funding on medical information, what this reveals about the site. "This puts [WebMD] in a conflict of interest," he said. "Maybe they are trying to educate the clinician or the public, but at the same time there’s the marketing side: They are also trying to sell a drug."

 

But over the years, others have questioned — and found reason to critique — the site's cozy ties to drugmakers. In 2010, Sen. Chuck Grassley sent a letter to the site after finding that a WebMD quiz for depression, sponsored by pharmaceutical company Eli Lilly, was rigged to suggest everybody who took the test was at risk for major depression. Naturally, that would make them a potential candidate for antidepressants, conveniently manufactured by Eli Lilly.

 


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Takeda Oncology uses Twitter to raise awareness

Takeda Oncology uses Twitter to raise awareness | Santé Industrie Pharmaceutique | Scoop.it
KEY TAKEAWAY: While most pharma companies are staying on the sideline when it come to social media Takeda Oncology is using Twitter to raise awareness around Multiple Myeloma.
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Pharma Guy's curator insight, April 7, 2:01 PM

Also read: "Boehringer Ingelheim Uses Twitter #COUGH Hashtag to Promote World COPD Day"; http://sco.lt/6KzTST 

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Why hackers are going after health-care providers

Why hackers are going after health-care providers | Santé Industrie Pharmaceutique | Scoop.it
The health-care industry has turned into a juicy target for cybercriminals.
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Technology-enabled home health | Are patients open to these new technologies?

Technology-enabled home health | Are patients open to these new technologies? | Santé Industrie Pharmaceutique | Scoop.it
Virtual doctor's appointments, smart pills, and remote monitoring are entering the medical world, but are patients open to these new technologies?

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Le prédictif, la vraie rupture de la santé connectée

Le prédictif, la vraie rupture de la santé connectée | Santé Industrie Pharmaceutique | Scoop.it
Et si on était capable de détecter les pathologies bien avant la manifestation des premiers symptômes ? De prédire les symptômes avan
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Digitaliser la promotion du médicament : les clés pour comprendre et agir

Usages digitaux des professionnels de santé, Multicanal au service de la promotion du médicament, visite médicale connectée….,
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Helene Decourteix's curator insight, March 18, 11:02 AM

Quels évolutions pour la visite médicale avec le digital ? bonnes pratiques et intégration à une startégie multi canal 

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Le prédictif, la vraie rupture de la santé connectée

Le prédictif, la vraie rupture de la santé connectée | Santé Industrie Pharmaceutique | Scoop.it
Et si on était capable de détecter les pathologies bien avant la manifestation des premiers symptômes ? De prédire les symptômes avan
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Why You Need to Understand Social Media to Manage a Healthcare Organization

Why You Need to Understand Social Media to Manage a Healthcare Organization | Santé Industrie Pharmaceutique | Scoop.it

Running a healthcare organization is already a complex job. According to some experts, it is getting more complicated. Beyond operations, budgets, marketing, personnel, and regulatory compliance issues, now executives and managers must consider social networking.

According to a Forbes blog interview with cardiologist Dr. Kevin Campbell, who is active on broadcast media and on social media, patients can improve their health though smart use of social media. That is because outlets like Twitter, Facebook, and blogs can provide information that is critical to patients.

Social media provides patients an opportunity to easily interact with physicians, nurses and other patients. Blogging sites afford patients with the opportunity to express opinions and share “patient experiences.” These often provide patients with a great source of information about a particular physician, hospital or procedure. Twitter allows patients to interact and discuss conditions and experiences in “real time”.

Care-providing organizations have also begun to use social media as a way to help patients, according to Shannon Dosemagen, director of community engagement, education and outreach of Public Laboratory for Open Technology and Science and Lee Aase, director of the Mayo Clinic Center for Social Media and its Social Media Health Network. “Social media has provided a space to share preventative information and enabled the creation of support structures to track personal health and build patient-to-patient support networks post-diagnosis,” they wrote in an article.

Communications is a foundation of any form of treatment, preventative action, or awareness, and social media provides new tools for enabling better availability of information. However, there are potential issues. One is that social media enables two-way communications and anyone can begin to spread information. There have been many cases where people who are more skilled at social media than science and fact have disseminated significant amounts of misinformation about diet, vaccines, and other topics. This will happen in any case, so part of the responsibility of care organizations becomes helping to correct the record and offer the best levels of help and guidance possible. Correct use of social media became an important part of fighting the Ebola crisis a couple of years ago.

There are other considerations as well, including managing privacy issues that can come about from media sharing including maintaining a brand and balancing the voices of both the institution and the employees. Creating an effective and safe social media strategy is not something that happens by delegating the Twitter feed to someone junior. All managers must understand how the technology plays into strategy and learn how to make it work for patients and the organization.

Are you interested in finding a rewarding and lucrative healthcare career that fits your individual strengths and interests? Find out how education can help you adapt to the changing healthcare landscape. American Sentinel University is an innovative, accredited provider of healthcare management degrees, including an MBA Healthcare and Master of Science Business Intelligence and Analytics.


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Takeda Joins #Pharma Digital Accelerator Club

Takeda Joins #Pharma Digital Accelerator Club | Santé Industrie Pharmaceutique | Scoop.it
Global pharma company Takeda is another example of a leading company that is pursuing new applications of digital technology to develop solutions to the challenges facing healthcare, both here in Japan and around the world.
 
Takeda and its “Start-Up Incubator”
With more than 30,000 employees, a presence in 70 countries and products across a wide range of therapeutic areas, Takeda is constantly looking for new ways to bring new value to patients as part of its patient-centric culture. One of these ways is its approach to digital strategy and technology.
 
Takeda has embedded digital strategy into its DNA with a model it calls the "Takeda Digital Accelerator”," designed to provide investment to new ideas that apply key customer digital trends to the healthcare space, with the goal of generating patient-centric innovations that can drive stronger outcomes. Its foundation is in digital experimentation, where new ways of thinking and working are discovered by testing and learning.
 
First, Takeda assembles the teams and resources needed for this experimentation to take place. Then, different teams work on small, local challenges, which they test using specific hypothesis. These findings are then incubated and shared acros the Takeda community, where other teams can leverage them.
 
Another way this Digital Accelerator model works is through the global ecosystem of external partners Takeda has built over the years. These partners are also helpe make recommendations and solutions to healthcare challenges, and the findings are incubated, tested and shared across the larger network.
 
This kind of forward thinking helps Takeda identify, explore and experiment with new ways of digitizing the healthcare experience in ways that ultimately benefit patients.

Via Pharma Guy
Sandra Boyer's insight:

My friend Craig DeLarge (@cadelarge), Head of Digital Acceleration, Emerging Markets at Takeda, must be involved in this. I invite him to be a guest on my podcast show!

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Stephen Dunn's curator insight, March 11, 10:25 AM
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Helen Adams's curator insight, March 14, 9:58 AM

My friend Craig DeLarge (@cadelarge), Head of Digital Acceleration, Emerging Markets at Takeda, must be involved in this. I invite him to be a guest on my podcast show!

Melanie COVINHES's curator insight, March 14, 10:22 AM

My friend Craig DeLarge (@cadelarge), Head of Digital Acceleration, Emerging Markets at Takeda, must be involved in this. I invite him to be a guest on my podcast show!

Rescooped by Sandra Boyer from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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Digital Marketing Strategies Changing Pharma Sales Models

Digital Marketing Strategies Changing Pharma Sales Models | Santé Industrie Pharmaceutique | Scoop.it

As patients continue to grow more comfortable in a digital world and more savvy about their health care options, pharmaceutical manufacturers are changing their sales models, according to a recent study.

Best Practices, LLC, surveyed 39 digital marketers at 30 large and small pharmaceutical companies to examine the most effective marketing strategies, identify innovative approaches and look for trends. “Key Trends & Innovative Activities in Biopharma Digital Marketing” included use of mobile and social media, wearable devices, electronic records and digital customer service models. 

“Pharmaceutical companies have to meet the growing number of educated patients who are out in the digital world,” said Cameron Tew, who heads research services and business operations for Best Practices, a North Carolina-based research firm. “What we’re seeing is the business model has changed quite a bit. They’re not sending in a single sales rep with that one product. Now, it’s a much broader group of people who are working at the provider level or educator level and talking more about the science of their products.”

The survey included 13 companies with 2014 revenue of more than $10 billion, such as AstraZeneca, Merck and Novartis. The balance of the companies surveyed had less than $10 million in revenue for 2014, including Biogen, Abbott and Baxter.

The study showed that the top three marketing channels for healthcare providers are e-marketing, e-presentations and point-of-care apps that allow health care providers to use mobile devices to check medical history or develop treatment plans based on patient needs.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Rescooped by Sandra Boyer from E-HEALTH - E-SANTE - PHARMAGEEK
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Transformation digitale e-santé

Présentation d'une table ronde fictive sur le sujet de la e-santé et la médecine connectée. Elle a eu lieu le 3 mars, et pouvait être suivie sur Twitter avec …

Via Lionel Reichardt / le Pharmageek
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