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Industrie pharmaceutique : la France championne...

Industrie pharmaceutique : la France championne... | Santé Industrie Pharmaceutique | Scoop.it
Selon une étude du LEEM, les charges pesant sur les laboratoires pharmaceutiques sont les plus élevées d'Europe.L'écart se creuse avec les autres pays, notamment la Grande-Bretagne, l'Irlande et la Suisse.
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Could Amazon's future healthcare IT offerings connect with consumers in a way legacy vendors have failed to?

Could Amazon's future healthcare IT offerings connect with consumers in a way legacy vendors have failed to? | Santé Industrie Pharmaceutique | Scoop.it

Healthcare experts predict that Amazon will formally enter the healthcare marketplace in 2015.


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Andrew Spong's curator insight, February 26, 11:20 AM

I've always thought that it would be the mobile OS owners such as Apple and Google who would crack the universal EHR conundrum in a way that legacy vendors have spectacularly failed to do, but who knows? Maybe Amazon could do it first.

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3 Reasons Why Digital Matters in Healthcare Marketing

3 Reasons Why Digital Matters in Healthcare Marketing | Santé Industrie Pharmaceutique | Scoop.it

Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too great to ignore. But let’s get a little more specific. When it comes to healthcare marketing, why does digital matter?

In this article, we’ll discuss three key benefits of integrating digital marketing into your promotional strategy taking into account customer demands of the healthcare sector.

Before we get started, take a look at these impressive statistics:

77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo51% of patients say they’d feel more valued as a patient when doctors use social media, blogs, and other digital engagement outlets72% of internet users say they looked online for health information within the past yearBehind using search engines and checking email, the #3 activity people do online is search for health information

Customers and potential clients demand your presence on digital channels, but what’s in it for you as a healthcare marketer?

OPTIMIZED PROGRAMS

Unlike traditional marketing channels, digital marketing allows for the optimization of individual campaigns while the programs are live. Instead of sending out one message to a broadly targeted audience in say, a television, newspaper or radio ad, you can tailor your messaging according to keywords, devices, interests, locations, demographics and more. Digital programs also give advertisers the ability to adjust targeting techniques at any time. For example, a company started a marketing campaign to target woman age 30-50 for their cosmetic procedure. Shortly after the campaign launched, the company realized a better target for their procedure is males over the age of 65. Unfortunately the company has already bought TV and Radio ads on stations targeting women. Digital platforms allow companies to adjust their target criteria in real-time so that there is no wasted budget. Much like an investment portfolio, digital channels allow advertisers to "invest" budget in areas that perform and eliminate underperforming campaigns. Does radio, print or TV provide that capability? Once an ad is printed, filmed or recorded, there is no opportunity to make improvements or adjustments.  

 

Your audience is online, and as such, you should already be engaged in digital marketing. At the very least, you should be strongly considering adopting a digital strategy. Google Think surveys found that 76% of patients were using hospital websites for research, compared to 32% using TV, 20% using magazines and 18% using newspapers.

With the ability to closely monitor digital campaigns and act on real-time metrics and feedback, medical marketers can see better returns on investment.

MOBILE TARGETING

The mobile market is growing at an incredible rate. In fact, this year eMarketer predicts that worldwide smartphone penetration will reach two billion. Google research has already found that roughly 1/3 of patients use tablets or mobile devices on a daily basis for research and/or to book appointments.

The statistics below only go to show mobile’s rising prominence in the healthcare industry:

Of patients who found physicians and private practices on their mobile devices, 44% scheduled an appointment (Source)Year-over-year (2012-13) the number of consumers using mobile devices to search for healthcare services increased 22% (Source)52% of smartphone users gather health-related information on their phones (Source)

You’ve no doubt figured out by now that mobile should be a priority when it comes to your healthcare digital marketing strategy. Luckily, most digital marketing platforms will allow you to target users by device. Just make sure that your ads and landing pages are optimized for mobile devices, or you may end up doing more harm than good.

PROGRAM FLEXIBILITY

As part of the healthcare industry, you know that in any situation, everything can change at the drop of a hat. New market research makes your campaign irrelevant? Marketing budgets get slashed? Management isn’t sold on your execution strategy? This can mean big trouble if you’re dealing with prepaid campaigns and/or advertising programs that can’t be paused immediately.

With digital marketing campaigns, these crises are easily averted. The freedom and flexibility offered by digital advertising methods are invaluable! There’s no need to pay weeks or even months in advance, and you have complete control with the ability to turn these programs on/off with the click of a button.

Healthcare digital marketing is no longer a suggestion. It’s a requirement. Customer demand for digital is constantly growing and the benefits of a digital strategy far outweigh its disadvantages. At this point, it’s a no brainer. Digital marketing matters, and in order for your healthcare practice to be successful, you’ll need to meet patients where they are: online.

 


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Healthcare Providers warming up to mobile health

Healthcare Providers warming up to mobile health | Santé Industrie Pharmaceutique | Scoop.it

The use of electronic health records has come a long way since 2010, but EHRs cannot stand alone, warns a PwC report. The next challenge is integrating mobile health devices into the EHR and the provider–patient relationship.

 

The consulting company interviewed 1,000 physicians and physician extenders—nurse practitioners, physician assistants—to discover how they use digital technology and some of the concerns they have about incorporating it into clinical practice (http://tinyurl.com/digital-study).

The number of providers using smartphones and tablets is increasing. For example, in 2010, about 1 in 8 (12%) used mobile devices to check medical records. In 2014, the survey found that almost half (45%) do.


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Médicaments : les patients échangeraient bien des années de vie ... - TopSanté

Médicaments : les patients échangeraient bien des années de vie ... - TopSanté | Santé Industrie Pharmaceutique | Scoop.it
Certaines personnes préfèrent perdre des années de vie mais ne pas prendre tous les jours leurs traitements, selon les résultats d'une étude publiée dans la revue médicale Circulation: Cardiovascular Quality and Outcomes, une revue de l'American...
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Cancers, diabète, infections... Les miracles de la transplantation fécale - L'Obs

Cancers, diabète, infections... Les miracles de la transplantation fécale - L'Obs | Santé Industrie Pharmaceutique | Scoop.it
Encore peu mise en oeuvre et redoutée des malades, cette pratique est pourtant source d’espoir pour de nombreuses pathologies comme le diabète ou l'obésité.
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Les laboratoires ont versé 146 millions aux professionnels de santé ... - Le Figaro

Les laboratoires ont versé 146 millions aux professionnels de santé ... - Le Figaro | Santé Industrie Pharmaceutique | Scoop.it
Les laboratoires ont déclaré avoir versé 146 millions d'euros aux professionnels de santé entre juillet 2013 et juin 2014.
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Sanofi tient (enfin) son directeur général - Challenges.fr

Sanofi tient (enfin) son directeur général - Challenges.fr | Santé Industrie Pharmaceutique | Scoop.it
L'arrivée d'Olivier Brandicourt à la tête du groupe pharmaceutique met fin à un intérim du pouvoir qui s'éternisait depuis octobre.
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L'épidémie de grippe affecte fortement les personnes âgées - Le ... - MesVaccins.net

L'épidémie de grippe affecte fortement les personnes âgées - Le ... - MesVaccins.net | Santé Industrie Pharmaceutique | Scoop.it
MesVaccins.net est une plate-forme permettant de gérer ses vaccinations et celles de ses proches en bénéficiant de l'expertise de professionnels de santé.
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Les grands chantiers du nouveau patron de Sanofi - Les Échos

Les grands chantiers du nouveau patron de Sanofi - Les Échos | Santé Industrie Pharmaceutique | Scoop.it
Nommé jeudi soir à la tête de Sanofi, Olivier Brandicourt prend les rênes d’un groupe qui n’a pas achevé sa transformation sous l’ère...
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Qardiocore : premier électrocardiographe connecté

Qardiocore : premier électrocardiographe connecté | Santé Industrie Pharmaceutique | Scoop.it
Un nouvel objet connecté santé fera son apparition dans les prochaines semaines permettant de mesurer l’activité du cœur: Qardiocore. Présentation. Aujourd'hui la santé connectée a le vent en poupe...

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Quand les pharmaciens recrutent des médecins

Quand les pharmaciens recrutent des médecins | Santé Industrie Pharmaceutique | Scoop.it
Les déserts médicaux gagnent du terrain. Et quand le dernier médecin vient à quitter une commune, c’est l’officine qui est menacée.

Via Marie Françoise de Roulhac, Lionel Reichardt / le Pharmageek, Philippe Loizon
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Transhumanisme: Vers l'homme augmenté - Interview

Transhumanisme: Vers l'homme augmenté - Interview | Santé Industrie Pharmaceutique | Scoop.it
Ces penseurs veulent dépasser la condition humaine. Leurs idées inspirent Google

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4 ways healthcare is putting artificial intelligence, machine learning to use

4 ways healthcare is putting artificial intelligence, machine learning to use | Santé Industrie Pharmaceutique | Scoop.it
4 ways healthcare is putting artificial intelligence, machine learning to use

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Ignacio Fernández Alberti's curator insight, February 22, 7:17 AM

Innovation, progress ...

 

we should not stop their advance

 

But AI, as well every field of technology, should have control and regulation

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Beyond Fun: The Vital Future Of Wearables

Beyond Fun: The Vital Future Of Wearables | Santé Industrie Pharmaceutique | Scoop.it
Tomorrow's wearables might not turn on your microwave or help you get out of a bad date. But they could save lives.

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Richard Platt's curator insight, February 27, 10:09 PM

A study by the McKinsey Global Research Institute suggests that a wearable approach to preventive care may be more cost-effective than existing solutions. Through continuous monitoring rather than periodic testing, physicians could reduce treatment costs by as much as 10% to 20%, saving billions of dollars in the care of congestive heart failure alone, the study said.

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The challenges of mobile Health innovation, analysed at the Mobile World Congress - mHealth

The challenges of mobile Health innovation, analysed at the Mobile World Congress - mHealth | Santé Industrie Pharmaceutique | Scoop.it

The seminar on "Global mHealth Marketplace and Innovation" will be a session organised by Mobile World Capital in collaboration with t...


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Jerome Leleu's curator insight, February 28, 3:33 AM

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How Apps, Wearables, And NanoTechnology Are Revolutionizing Healthcare

How Apps, Wearables, And NanoTechnology Are Revolutionizing Healthcare | Santé Industrie Pharmaceutique | Scoop.it
SOURCE February 16, 2015 Today, massive technological shifts – driven by Big Data, mobility, security and cloud computing – are rapidly transforming business and society. Entire industries are being completelytransformed, and healthcare is one of them. These trends are unlocking new possibilities for hospitals, researchers, doctors and patients. Perhaps easily predicted, because innovations in healthcare are critical, technology advancements are setting exciting new benchmarks for further innovation, but also these innovations are saving countless lives all over the world. While massive amounts of data (Big Data) are enabling better diagnosis and predictions, applications, wearables, and nanotech are revolutionizing healthcare by empowering the consumer to take care of themselves and to perform better in their personal and professional lives. After all, if we don’t have our health, what are we left with? With so many advancements already achieved and the growing desire to take our

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Le laboratoire Novartis met le cap sur le numérique

Le laboratoire Novartis met le cap sur le numérique | Santé Industrie Pharmaceutique | Scoop.it
Le leader mondial de la pharmacie veut se rapprocher des patients et barrer la route à de nouveaux concurrents comme Google.

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La Haute Autorité en faveur de la reconnaissance du TDAH - La Recherche

La Haute Autorité en faveur de la reconnaissance du TDAH La Recherche Dans un document publié le 12 février 2015, la Haute Autorité de Santé (HAS) a indiqué ses recommandations concernant le Trouble Déficit de l'Attention avec ou sans Hyperactivité...
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176 supports digitaux proposés par la pharma

176 supports digitaux proposés par la pharma | Santé Industrie Pharmaceutique | Scoop.it
Dans un peu plus d'un mois, se tiendra le congrès PharmaSuccess où les dernières réalisations digitales de la pharma seront à l'honneur. Aussi, si vous souhaitez avoir un bon panorama de l’offre di...
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SANOFI : Olivier Brandicourt, un profil prometteur pour Sanofi - Les Échos (Blog)

SANOFI : Olivier Brandicourt, un profil prometteur pour Sanofi - Les Échos (Blog) | Santé Industrie Pharmaceutique | Scoop.it
par Noëlle Mennella PARIS, 20 février (Reuters) - Sanofi a annoncé jeudi soir la nomination à sa direction générale d Olivier Brandicourt, un transfuge de...
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Les difficultés récurrentes des médicaments anti-obésité - Le Huffington Post

Les difficultés récurrentes des médicaments anti-obésité - Le Huffington Post | Santé Industrie Pharmaceutique | Scoop.it
SANTÉ - L'autorisation de mise sur le marché accordée récemment par l'agence européenne du médicament à une nouvelle molécule anti-obésité a provoqué l'inquiétude de ...
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What do patients really want from doctors?

What do patients really want from doctors? | Santé Industrie Pharmaceutique | Scoop.it

Ever wonder what patients really want from doctors?Is it the fancy buildings with marble fountains?Is it the board certifications and diplomas on the wall?Is it the expert medical jargon and starched white coats?


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3 common complaints patients make on social media

3 common complaints patients make on social media | Santé Industrie Pharmaceutique | Scoop.it

Health is a very serious and sensitive subject for the general public. As such, when people have problems with various health care providers, one of their first impulses is to complain to anyone who will listen—and now, thanks to social media, that can be a lot of people.

With that said, a lot of health care organizations are afraid to venture into the world of social media for fear that there will be a lot of negative chatter. But with 41 percent of people saying social media affects their choice of health care providers, it’s important to have a presence online. Don’t shy away from social media communication for fear of negativity—there is always bound to be some criticism. Just make sure that when the criticism does come, you’re prepared.

Below are three popular complaints patients share with brands on social networks and advice for how to respond to them:

Complaint  No. 1: Symptoms

People turn to the Internet for everything—especially medical advice. You may find that patients are complaining about their symptoms on your Facebook wall or tweeting you questions about a disease they have. It’s important not to give a diagnosis via the Internet, but it is a good idea to respond to their query by directing them to a doctor or other appropriate health expert at your facility—that’s the easiest way to use social media to drive more foot traffic.

For example, if someone is complaining about a sore that won’t go away, you could direct them to the appropriate group at your hospital. “Hi Jane, thanks for reaching out to us about your situation. Please contact Dr. John Smith in our Wound Management Center at 555-7234 to set up an appointment.” The patient will appreciate the fact that they got a response and that they won’t have to do any additional digging for expert advice.

Complaint No. 2: The service is bad

If someone is spilling their guts on your Facebook page or blog about an awful experience they had at your facility, you definitely need to respond, but respond in a way that helps take the conversation to a private venue; you don’t need their negative experience to taint the minds of other potential patients.

Direct them to your customer service email address (or if the interaction is taking place on Facebook, you can ask them to direct message you). For example, “Hi Jeff. We are sincerely sorry to hear about your experience and want to do everything we can to correct it. Please email us atexample@hospital.com so we can get the full details and address the situation as quickly as possible.”

By taking this approach, you are putting the power in their hands to float their complaint up the chain of command to the appropriate people in the appropriate way—if they choose not to follow through, that is their prerogative and it is no longer your problem.

If they do choose to reach out under separate cover, make sure to respond to their email letting them know it has been received and in the right hands. If further follow-up needs to happen (perhaps an update on the status of their complaint), handle it through that same email communication.

But remember, social media alone can’t solve public perception problems. The best thing to do when you get complaints about bad service is to fix the service.

Complaint No. 3: Online difficulties

If people have trouble accessing certain parts of your web site or finding necessary information on your digital properties, they may tweet you or post to your Facebook page for help. If it is a truly technical question that you cannot answer alone, it is important to quickly talk to your IT team about what the potential problem could be and what key questions to ask the patient that may inform your answer (for instance, are they searching on Internet Explorer? Are they accessing it via mobile? etc.) If the complaint is simple—perhaps they’re just struggling to find a contact on the web site to set up an appointment—provide the information for them along with a direct link they can access for more details.

Remember, all of these responses are examples—before responding to anyone on social media, make sure you are following the proper internal procedures and speaking in your brand’s digital voice.

 


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L'hôpital numérique, faisons le point ! | Orange Business Services

L'hôpital numérique, faisons le point ! | Orange Business Services | Santé Industrie Pharmaceutique | Scoop.it
Lancé fin 2011, le plan « hôpital numérique »,  c’est le programme français de modernisation des systèmes d’information hospitaliers. A mi-parcours, 61 millions d’euros dépensés, 401 projets dans 248 établissements, quel bilan faire de cette initiative...

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Jerome Leleu's curator insight, February 23, 2:13 AM

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Une peluche connectée peut analyser l'état de santé d'un enfant - HelloBiz

Une peluche connectée peut analyser l'état de santé d'un enfant - HelloBiz | Santé Industrie Pharmaceutique | Scoop.it
Pour suivre l'état de santé d'un enfant, nous avons déjà présenté un appareil qui permet d’écouter son cœur avant sa naissance. Cette fois-ci, après la nai

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